Clich here - Nestle Waters

DASHAN yuNNAN SpRING -
“ DASHAN
The sweet taste of home
Our local brands are much more than favourite
characters on their home turf. They are pivotal in
the bigger story of our Nestlé Waters development
strategy in key markets. Take China, for example;
a country with a competitive bottled water market
which features a myriad of local players, and a
forecast for double-digit growth.
Having initially established a foothold in the huge
cities of Beijing and Shanghai with Nestlé Pure
48
Life, we are now actively strengthening our position
by forging partnerships and selectively acquiring
key local brands. To illustrate this approach, let
us take you to the sunny province of Yunnan in the
southwest of the country. Here, we have acquired
a 70% stake in Yunnan Dashan Drinks Co. Ltd., the
company which produces the leading bottled water
brand, Dashan.
Consistently voted the “Happiest Province” in
China, Yunnan is a place of mountains and lakes
where pristine nature still exists, and where a
spring climate reigns for most of the year. Its
people are deeply attached to their homeland and
proud of their unique cultural identity. No fewer
than 25 ethnic groups live in harmony here, all
contributing to the rich fabric of local tradition.
This is a place where people know what they
value most: quality of life and a strong sense of
belonging.