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held a retrospective exhibition - first in Rome, and then<br />
in Paris - to mark the occasion. Against the glorious<br />
backdrop of the Grand Palais, S.Pellegrino paid tribute<br />
to Bulgari’s lasting contribution to Italian excellence,<br />
which has become treasured the world over.<br />
Dressed for the occasion, S.Pellegrino appeared in<br />
a dedicated bottle with a special label. Magnificently<br />
wrapped in gold and jewels, the brand was served<br />
to the 5,000 celebrities and guests attending the<br />
opening; fitting refreshment to accompany the<br />
display of more than 600 treasures. Throughout the<br />
run of the exhibition, the promotional bottle was<br />
also on the table in 20 top hotels and restaurants<br />
in the city - and not wanting to miss out, the<br />
fashionable Parisian store, Colette, chose to stock<br />
it as well.<br />
Paris was not the end of the story; indeed it marked<br />
the start of a partnership in 2011 which resulted in<br />
the production of a new bottle, even more splendid<br />
than the last - one which featured a luminous gold<br />
label on which some of the most outstanding Bulgari<br />
jewels were represented. The bottle was launched<br />
by Nestlé <strong>Waters</strong> France at a prestigious gathering<br />
at the Paris Ritz, attended by a host of French stage<br />
and screen stars. The reason for this glittering new<br />
19<br />
S.pELLEGRINO -<br />
edition? The Bulgari retrospective exhibition was<br />
heading east - to China - and S.Pellegrino was to<br />
grace the most refined tables in the country in festive<br />
attire while the jewels were t<strong>here</strong> on tour.<br />
Ambassador of refinement<br />
Teaming up with talent is the latest initiative in<br />
Sanpellegrino’s ongoing commitment to promote<br />
Italian excellence on the world stage, and it has not<br />
gone unnoticed. Last year, Sanpellegrino was the<br />
proud winner of a prestigious national prize - the<br />
Andrea Pininfarina Award of Excellence - for all that<br />
it has done to contribute to the country’s image and<br />
values outside its own borders.<br />
The award is given annually by the Italian employers’<br />
federation, Confindustria - which represents almost<br />
149,000 companies of all sizes and around 5.5<br />
million employees nationwide. It is named after the<br />
late CEO of the Pininfarina firm - which designed<br />
Ferrari cars - and was presented by Confindustria’s<br />
president, Emma Marcegaglia, during an event in<br />
Turin last October (2011). Under the banner “Make<br />
it in Italy”, this focal event brings together leading<br />
figures from key Italian companies and institutions.<br />
In accepting the award, Sanpellegrino’s president<br />
and CEO declared that for more than a century<br />
Sanpellegrino had been an ambassador of refined<br />
Italian taste and style. Dedicating this prestigious<br />
award to the employees’ commitment and passion,<br />
he added, “Year after year, they have been able to<br />
translate the excellence and quality of S.Pellegrino<br />
mineral water into a lifestyle that perfectly<br />
combines taste and pleasure, with great success in<br />
five continents.”<br />
And so, as we have seen, the story of S.Pellegrino<br />
inspires and delights the most refined admirers.<br />
Translated into many tongues, the tale is told time<br />
and again at fine tables and in sparkling company all<br />
around the world. Indeed, t<strong>here</strong> is no end in sight.
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