Clich here - Nestle Waters

VITTEL -
“ VITTEL
Epic vitality
A spearhead in the Nestlé Waters
portfolio, Vittel captures the very best
qualities of the water from the thermal
springs of eastern France. Its reputation
is built on vitality and a penchant for
sport, but Vi tel is also a model of
active responsibility when it
comes to source protection,
water resource management,
developing projects aimed
at creating shared value,
and pioneering optimised
packaging. All in all, a truly
multi-faceted brand.
Over time, Vittel has
created a series of
advertising films which
mark the history of the
brand, and sometimes
the history of advertising
itself. “There must be
something in the water” is
the latest campaign slogan.
The elusive “something” in
Vittel is a source of vitality
for those who drink it. The
message is developed in a
series of film vignettes
featuring the Vittellois,
the real people of Vittel.
Sporty, inventive and
witty, they are the very
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embodiment of vitality - and always loyal to the local
countryside that gives rise to Vittel.
making it simpler to be healthier
On the question of health, Vittel makes the most of
its natural credentials. Take hydration, for example.
The average adult needs 1.5 litres of water every day*,
and Vittel hydrates while recharging our bodies in
essential minerals.
One of Vittel’s trump cards is that it is a natural source
of calcium - a vital mineral for the healthy growth and
development of bones. This is particularly important in
children, which is why, from the age of three, children
too benefit from drinking Vittel. Indeed, at every phase
of life, calcium and other mineral salts are essential
for a healthy body. Drinking Vittel as part of a varied
and balanced diet helps keep our bones strong and
healthy.
Available in six different PET formats (from 0.33 l to 2 l)
and three glass-bottle formats, the brand is readily on
hand to suit a wide variety of daily routines and lifestyles.
During family meal times, when out and about, in the
office or during exercise - Vittel keeps consumers
company all day long.
A source of pride
Naturally, the quality of its water is vital for Vittel. That
is why, for the past 20 years, the brand has been actively
engaged in a project to protect its source in the Vosges.
It all started officially in 1992 with the creation of
AGRIVAIR, a Nestlé Waters France subsidiary working
in collaboration with the French National Institute for
Agronomic Research (INRA). Ever since, the project has
continued to develop thanks to the active participation
of local stakeholders: farmers, businesses, local
authorities and residents have all played a part in
adopting environmentally friendly practices.
* For a healthy sedentary adult living in a temperate climate