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HENNIEZ -<br />
“HENNIEZ<br />
Swisstainability<br />
The home of Henniez natural mineral water is a<br />
pristine forest in the heart of Switzerland; a place of<br />
calm and tranquillity. So popular is the brand within<br />
the country that it is dubbed “the water of the Swiss”.<br />
The spring and its natural surroundings feature in<br />
accounts stretching far back into time; and yet, while<br />
the brand is proud of this historical heritage, its eye is<br />
firmly focused on the future. A model of sustainable<br />
development, Henniez is actively engaged in a groundbreaking<br />
environmental programme.<br />
Taste, of course, is influenced by terroir. Unlike natural<br />
mineral waters that originate in mountains, Henniez<br />
is from the forest, with a mineral content that is light<br />
and balanced: the perfect choice for daily hydration.<br />
It is said that the Romans named the spring after<br />
one of their citizens, Ennius, who owned land in<br />
the surrounding estate. Over time, the Henniez<br />
estate became a spa w<strong>here</strong> nobles, and later the<br />
bourgeoisie, came to enjoy the peace. Henniez water<br />
was first bottled in 1905, and has grown to become<br />
Switzeland’s leading mineral water brand.<br />
In 2009, less than two years after Nestlé <strong>Waters</strong><br />
acquired Henniez, the company revisited the brand’s<br />
positioning, reinforcing both its long heritage and its<br />
Swiss forest origins, and gave the brand a new label.<br />
42<br />
The new identity us<strong>here</strong>d in a new phase of<br />
commitment to sustainable development. After all,<br />
the Swiss take great care of their environment, and<br />
so does Henniez. In 2010, the brand started reducing<br />
packaging with a new 0.5-litre PET bottle that required<br />
14% less plastic. Early in 2012, the light-weighting<br />
continued, reducing PET in 0.33-litre bottles by 17%.<br />
The Swiss brand is also a role model in respecting<br />
biodiversity. Two decades ago, Sources Minérales<br />
Henniez (the brand’s owner at the time) started<br />
planting trees to protect the water resource. Today,<br />
the estate - Domaine d’Henniez - includes a park of<br />
70,000 trees over 60 hectares, and 100 hectares of<br />
land w<strong>here</strong> intensive farming is prohibited.<br />
Continuing this trend, in 2009, Nestlé <strong>Waters</strong> initiated<br />
an exciting environmental programme, in partnership<br />
with local authorities and more than 60 farmers.<br />
It’s called ECO-Broye (after the river running<br />
through the Henniez region), and it’s all about<br />
stimulating and coordinating eco-friendly initiatives<br />
to harmonize strategic local economic development<br />
while maintaining the region’s environmental<br />
resources, in particular groundwater, in the long<br />
term.<br />
The first initiative put in place was the natural<br />
filtration area. Selected plants - capable of
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