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to provoke, to entice and to bring sparkle to life.<br />
Constantly embracing new ideas and challenging<br />
conventions, Perrier continues to write its fascinating<br />
story. Let’s now turn to some of the latest chapters.<br />
mixing magic<br />
Perrier and the art of making cocktails are<br />
synonymous. After all, mixology combines creativity<br />
and science. It takes knowledge, skill and experience<br />
to mix liquids, solids and and gases; to combine<br />
flavours to produce a drink that will seduce and satisfy<br />
the senses. Perrier has been a key ingredient in this<br />
artful alchemy for over a century.<br />
Today, what self-respecting barman would begin to<br />
shake without Perrier at hand? With its low mineral<br />
content and bubbles bursting with life, Perrier makes<br />
the perfect mix for the perfect cocktail. True to form,<br />
Perrier is no passive partner in modern mixology.<br />
23<br />
pERRIER -<br />
Teaming up with Liquid Chef Paris - a company whose<br />
mission is to create fashionable cocktails -, Perrier<br />
has helped to develop a complete training kit to inspire<br />
cocktail makers and establish Perrier as the “must<br />
have” ingredient in the world’s top cocktail bars.<br />
Among the tools developed is the Mixology by Perrier<br />
guide, which offers a range of recipes from classic<br />
to contemporary creations. Master classes are also<br />
available to hone the talents of top bartenders, and<br />
a series of videos have been produced targeting<br />
consumers and professionals.<br />
Word is being spread on the Web and via face-toface<br />
encounters. Mixology demonstrations have<br />
been a key attraction at numerous events, including<br />
the Montreux Jazz Festival in Switzerland; a Master<br />
class in Moscow for top bartenders; and Lebanon’s<br />
trade fair for Food and Beverage professionals.<br />
To make cool cocktails more widely available, Perrier<br />
Mixology bars were set up in superstores, like<br />
Carrefour and others, all over France in 2011. And<br />
anyone with a passion for cocktails can find several<br />
of the latest Mixology by Perrier recipes on You Tube<br />
or on www.perrier.com. Prepare to be knocked off<br />
your bar stool by “Beet” - an amazing raspberrybeetroot-coriander<br />
mix, or “Magic”, which tastes of<br />
candy floss.<br />
melting hearts<br />
Perrier’s talent for pushing the boundaries of<br />
marketing creativity remains as fresh and strong as its<br />
sparkling bubbles. The latest chapter in the legendary<br />
advertising story began in 2009 with the “Melting” TV<br />
commercials, supported by billboard visuals.<br />
In three different settings, the world is seen<br />
succumbing to extreme heat, w<strong>here</strong> everything begins<br />
to melt and human thirst seems unquenchable.<br />
Faced with this uncontrollable desire, Perrier is the<br />
only solution!
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