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EDITORIAL -<br />
BRANDS<br />
to believe in<br />
“ At Nestlé <strong>Waters</strong> great people have built<br />
great brands which form the very body of our<br />
business.<br />
It is through our brands that the story of our<br />
success is illustrated, and it is because of our<br />
brands that we are the world’s leading bottled<br />
water company.<br />
Our brand portfolio, developed over the past 20<br />
years, presents no less than 64 different bottled<br />
waters. Today, this truly diverse family is one<br />
of our essential assets, our main competitive<br />
advantage, enabling Nestlé <strong>Waters</strong> to offer<br />
quality, great-tasting waters for the enjoyment<br />
and well-being of consumers all around the<br />
world. Now that is something to celebrate!<br />
Sparkling or still, global or local, festive or<br />
family friendly, the common feature of each and<br />
every one of our brands is their ability to build<br />
and maintain consumer trust and loyalty.<br />
This takes some doing. For all its purity and<br />
simplicity, water is anything but ordinary.<br />
Our people are constantly increasing their<br />
knowledge – not just to better understand and<br />
protect the nature of each unique taste, but also<br />
to ensure the most responsible management of<br />
all our brands. This means promoting the benefits<br />
of healthy hydration, improving our environmental<br />
performance – including developing ever-more<br />
optimised packaging – and building good relations<br />
with the communities w<strong>here</strong> we operate.<br />
After all, our brands deserve nothing less.”<br />
John J. Harris<br />
Chairman & Chief Executive Officer<br />
02
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