the role of sourcing agents in global apparel supply chains

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and analyze data for this project. Chapter four presents the results of the study. Chapter five includes a summary of results and implications of findings. 4
Chapter 2 – Review of Literature As part of this chapter, existing information on the history of the apparel market environment, the current environment, and the structure of the sourcing sector of the apparel industry is discussed. The following literature review will addresses each of these topics and builds a framework for the exploration of the role of sourcing agents in the apparel supply chain. The first section of this chapter begins by addressing the market-based philosophy of the industry to highlight the development of global apparel supply chains by U.S. firms in the apparel industry. The Rise of Market Orientation The history of the U.S. apparel industry dates back to the Industrial Revolution, during a time in which assembly lines and mass production were common. This production oriented industrial environment existed roughly from the 1850s to the 1920s, and provided a mechanism for refining and expanding the skills of workers. During the 1920s, Henry Ford continued to develop the assembly line process in the manufacturing of automobiles. Later, in the 1930s, the industrial environment moved from a production orientation to a sales orientation where products were mass produced and then sold to consumers who were given sales pitches as to why the products made in mass were best suited to their needs (Schiffman & Kanuk, 2010). A shift from sales orientation in the United States was made in the 1950s, when the concept of sales orientation moved to a more market-based orientation. During this time, marketers began to realize that they would achieve greater profits if they could mass-produce the products that consumers wanted rather than sell consumers their mass production items. The idea of market 5
Page 1 and 2: THE ROLE OF SOURCING AGENTS IN GLOB
Page 3 and 4: Table of Contents List of Tables...
Page 5 and 6: Interview Objective 1: To examine w
Page 7 and 8: List of Tables Table 1 Average hour
Page 9 and 10: CHAPTER 1 - Introduction Background
Page 11: Apparel Supply Chain: The sequence
Page 15 and 16: knowledge of competition. As more a
Page 17 and 18: apparel retailers and jobbers (also
Page 19 and 20: attention to the status of these ex
Page 21 and 22: “putting-out” system. The worke
Page 23 and 24: Table 2 Contrasting World Views Bet
Page 25 and 26: systematic and political manner. Th
Page 27 and 28: times and complex vertical supply c
Page 29 and 30: efforts to encourage apparel produc
Page 31 and 32: development of product samples, ens
Page 33 and 34: firms have found it useful to sourc
Page 35 and 36: agents will be highlighted, includi
Page 37 and 38: Chapter 3 - Methodology The purpose
Page 39 and 40: the potential for misleading data.
Page 41 and 42: and industry managers actively enga
Page 43 and 44: interview in time. The experiences
Page 45 and 46: encouraged to add any pertinent inf
Page 47 and 48: 1) How often do you plan production
Page 49 and 50: ather identified all relevant infor
Page 51 and 52: as they cross international borders
Page 53 and 54: fibers exported to the U.S. in 1998
Page 55 and 56: Figure 2 Regional Shifts in Women
Page 57 and 58: Men’s T-Shirts of Natural Fibers
Page 59 and 60: is necessary to understand the mech
Page 61 and 62: with sourcing agents on a daily bas
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on import data for the apparel indu
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cost. Informant #9, who described a
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agents describe marketing their fir
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operations and the need for consist
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Interview Objective 3: To examine t
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Identifying the Best Factory While
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Interview Objective 4: To examine w
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production from one country to anot
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apparel category is at $0 in 1998 o
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the United States. While the purpos
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apparel goods that are exported to
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suggests that not only are sourcing
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critical because this person then b
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The costs of salary, benefits, etc.
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difficult, the sourcing agent sets
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Sourcing agents play a critical rol
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questions. This minimized the risk
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Recommendations for Future Research
Page 99 and 100:
Grossman, G.M. & Helpman, E. (1995)
Page 101:
Appendix A - IRB Application Exempt
Page 104 and 105:
Summary Memo: Informant #2 Research
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