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EXECUTIVE SUMMARY - National Agricultural and Fishery Council ...

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there are only two in Washington, D.C. In the ASEAN, a large market <strong>and</strong><br />

hosts competitors, there is none. The proposals are to:<br />

a) increase by at least 50 percent the number of agriculture attaches by<br />

2010; <strong>and</strong><br />

b) benchmark attaché numbers, tasks <strong>and</strong> budgets with ASEAN nations.<br />

69. SUCs. Assign universities as repositories of information (market,<br />

technologies, economics, <strong>and</strong> other global developments) like the<br />

University of California Davis in the USA.<br />

70. Capability Building Rule 111.5.7. The Rule provides that 5 percent of<br />

the AFMP budget will be for capability building for scholarships, technical<br />

upgrading <strong>and</strong> training, etc. It is proposed that this would include<br />

capability building for DA, LGU <strong>and</strong> related agencies <strong>and</strong> industry <strong>and</strong><br />

producer associations in domestic <strong>and</strong> export marketing, feasibility<br />

studies, market research, competitiveness <strong>and</strong> benchmarking, etc.<br />

71. In closing, marketing <strong>and</strong> information are critical elements for agriculture<br />

<strong>and</strong> fisheries competitiveness. The Philippines seats in the most dynamic<br />

region of the world where dem<strong>and</strong> for agri-food <strong>and</strong> value added products<br />

will continue to grow. At the same time, Asia hosts among the most potent<br />

competitors. Domestic producers must organize to achieve scale <strong>and</strong> hone<br />

their competitive attributes of cost, quality, delivery <strong>and</strong> responsiveness,<br />

<strong>and</strong> product innovation. Information gathering must be timely <strong>and</strong><br />

appropriate but at the same time, cost-effective. This calls for partnerships<br />

with the supply/value chain players.<br />

4.2 Trade <strong>and</strong> Fiscal Incentives<br />

72. Trade is a major component of agriculture <strong>and</strong> fisheries modernization.<br />

The law adopts open trade regime as one of its frameworks. The law is<br />

also very clear in its rationale to pursue trade as provided by Section 2,<br />

“Declaration of Policy” that “the state shall adopt the market approach…<br />

<strong>and</strong> promote market-oriented policies in agricultural production to<br />

encourage farmers to shift to more profitable crops.”<br />

73. Under the same section, at least two of the seven principles have direct<br />

relevance to trade. These specific principles are:<br />

(a) “Global Competitiveness - the State shall enhance the competitiveness<br />

of the Agriculture <strong>and</strong> Fisheries sectors in both domestic <strong>and</strong> foreign<br />

markets” <strong>and</strong><br />

(b) “Protection from unfair competition - the State shall protect small farmers<br />

<strong>and</strong> fisherfolk from unfair competition such as monopolistic <strong>and</strong><br />

oligopolistic practices by promoting a policy environment that provides<br />

them priority access to credit <strong>and</strong> strengthened cooperative-based<br />

marketing system.”<br />

xxxviii

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