Operations Review - ChartNexus

Operations Review
The Delivery Centre at PROTON’s Centre of Excellence. The first truly Malaysian MPV takes centre-stage.
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One significant milestone for both PROTON and the industry was the launch of Malaysia’s
first home-grown MPV, the Exora. With its excellent product features, the Exora has
garnered a highly favourable response from customers with bookings having reached
14,400 units as of end June 2009.
Todate, the revamped Saga remains the Company’s best-seller, as evidenced by bookings of
more than 120,000 units since its launch in January 2008. The introductions of the refreshed
Satria Neo, now sportier and with a CamPro CPS engine to boost, and the Persona SE, which
has a more elegant and distinctive design, were also well-received among the niche market
segments.
As part of the plans to strategically right-size and re-map the dealer network to solidify
our position in the market, we are on course with the rationalisation of PROTON Edar
Sdn Bhd and the Edaran Otomobil Nasional Berhad (EON) sales and distribution network.
The primary objective of this programme is to position PROTON as the sole brand with
a stronger and unified distribution network as well as marketing arm. Additionally, we
aim to leverage on best practices from both entities while carrying out focused, cohesive
marketing initiatives across networks.
The year also saw PROTON being bestowed with several awards. The Saga received three
awards: Winner in Small Sedan Category (Autocar Award 2008); Entry Level Car of the Year
2008 (NST/Maybank); and Best People’s Car (Asian Auto – VCA Auto Industry Awards 2008).
The Persona too, received the Best Model of the Year 2008 award from Frost & Sullivan.