Operations Review - ChartNexus
Operations Review - ChartNexus
Operations Review - ChartNexus
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5-Year Export Volume and 2009/10 Forecast<br />
25,000<br />
20,000<br />
15,000<br />
10,000<br />
5,000<br />
0<br />
Prospects<br />
17,243<br />
2004/05<br />
12,526<br />
2005/06<br />
20,595<br />
2006/07<br />
17,337<br />
2007/08<br />
18,428<br />
2008/09<br />
<strong>Operations</strong> <strong>Review</strong><br />
20,925<br />
2009/10<br />
Forecast<br />
PROTON is deeply committed towards moving beyond the local market by also building a<br />
strong presence in other parts of Asia in the new financial year, with a key focus being the<br />
company’s first-ever MPV, Exora, which is expected to stimulate as much interest in regional<br />
markets as it has locally given its competitive pricing and value-for-money proposition.<br />
Indonesia, where 60% of car consumers fall into the MPV segment, and Thailand, have<br />
been earmarked as the first two countries for the export of the Exora targeted for July<br />
2009.<br />
Moving forward, the Group will also focus on high-growth regional markets in ASEAN for<br />
the completely-built-up (CBU) market, as well as China, India and Iran for the completelyknocked-down<br />
(CKD) market. Additionally, we plan to leverage on the existing trade and<br />
cultural linkages to make further in-roads into other Middle-Eastern countries such as Egypt<br />
and Syria for the CBU market, and to penetrate into Eastern European countries.<br />
PROTON 2009 ANNUAL REPORT<br />
103
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