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Assessing Competitiveness In Moldova's Economy - Economic Growth

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Development Alternatives, <strong>In</strong>c. Moldova <strong>Competitiveness</strong> Assessment: The Textiles & Apparel Cluster<br />

Smaller producers targeting the domestic market are competing directly with low-priced<br />

imports, both official and contraband. Materials and inputs for domestic production are<br />

sourced abroad.<br />

<strong>In</strong>novative Capacity and Productivity<br />

There are some signs of innovative capacity in the Moldovan apparel industry. As noted,<br />

several manufacturers have moved to private-label production, with backward integration for<br />

the design function. For the larger factories in the apparel sector, however, upgrading has not<br />

necessarily been the main focus. The excess capacity in the apparel processing sector,<br />

together with the lingering effects of the destruction of traditional value chains, means few<br />

incentives for investment or innovation for the majority of enterprises, limiting activity to cut<br />

and sew (CM) services to buyers and retailers in the EU and the U.S. Especially for the larger<br />

enterprises, the Moldovan portion of the respective value chains is shallow and in effect<br />

captures only the immediate labor-related value added.<br />

Even so, some parts of the textiles and apparel group exhibit healthy signs of innovative<br />

capacity, focusing on the needs and expectations of the market, and seeking to meet<br />

competitive design, quality, and price standards. These parts include both carpet<br />

manufacturing and the production of cotton bed linens for the EU market, the latter located<br />

mostly in Transnistria. Carpet manufacturers use wool, sourced domestically, as well as<br />

synthetics to manufacture for the domestic markets and exports to Russia (US$4.6 million in<br />

2003).<br />

Demand Conditions<br />

Overall, the capacity of the cluster greatly exceeds the size of Moldova’s domestic market. <strong>In</strong><br />

fact, the domestic market is of little interest to Moldovan apparel producers, largely because<br />

of the lack of organized retailing. There are several small operations that are focusing on<br />

domestic markets, using their own shops and market outlets for reaching consumers.<br />

Available statistics indicated that clothing accounted for 7 percent of total consumption in<br />

2001, which is actually on the low side for a poor country. Still, the domestic demand for<br />

textiles and clothing has been estimated to grow at 0.3 to 0.4 percent per year. That demand<br />

is satisfied largely by small-scale domestic production and imports, both official and<br />

informal. The major apparel producers or processors do not appear interested in serving the<br />

local market.<br />

July 2004 • DRAFT Page 6

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