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Assessing Competitiveness In Moldova's Economy - Economic Growth

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Development Alternatives, <strong>In</strong>c. Moldova <strong>Competitiveness</strong> Assessment: Market Architectures<br />

Clothes, Shoes, and Carpets<br />

Figure 4: Construction materials distribution<br />

Several of the better known apparel and shoe factories have factory stores located next to<br />

their factories (such as Ionel, Zorile). Even smaller domestic producers operate their own<br />

retail stores. Both carpet manufacturers, Coavare and Floare have a retail operation at their<br />

factory sites as well as in offices in downtown Chisinau. Moldovan clothes, shoes, and<br />

carpets are also sold in retail spaces at TSUM, the state store. The Moldovan apparel being<br />

sold in Chisinau retail stores comes directly from factories, is typically of poor design, is not<br />

known for its high quality, and has few buyers. The best places to buy clothes produced in<br />

Moldova are the outlets of factories known for good quality and decent designs. If traders are<br />

interested in buying Moldovan products and selling them in GEMINI, it appears that they<br />

could do this; but most prefer to sell imported items.<br />

Furniture<br />

We expect the demand for furniture in Moldova to boom as Moldovans furnish the houses<br />

and apartments they are building, refurbishing, and buying. There are few Moldovan<br />

companies poised to fill this growing demand and we expect foreign imports to fill the gap.<br />

The Moldovan furniture companies already benefiting from the building boom have limited<br />

retail options. As a result, one successful factory in Balts has opened five of its own retail<br />

shops, sells via a catalog and the <strong>In</strong>ternet and runs large advertisements in the local<br />

newspapers directing potential customers to their web site and telephone number. They sell<br />

both customized and standard furniture, with their main competition coming from Poland.<br />

Others rent small retail areas at TSUM.<br />

July 2004 • DRAFT Page 7

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