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Assessing Competitiveness In Moldova's Economy - Economic Growth

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Development Alternatives, <strong>In</strong>c. / BIZPRO Moldova Moldova <strong>Competitiveness</strong> Assessment<br />

Factor Conditions<br />

Moldova’s drive toward competitiveness can build on three basic factor endowments: (1) the<br />

country’s skilled and low-cost labor force, (2) the fertility of its soil and climate, and (3) its<br />

location as a link between the West and the East. Moldova’s exporters and producers, competing<br />

with imports, have relied heavily on the first. <strong>In</strong> industries such as apparel, the country’s workers<br />

offer a productivity/cost ratio that is higher than that for China. Yet there is a real risk that this<br />

advantage is eroding, as the more mobile members of the labor force seek employment abroad,<br />

and as the permanent budget crisis begins to threaten the quality of education. <strong>In</strong> some<br />

knowledge-intensive activities, such as software development, the need to work in the shadow<br />

sector and dependence on piecemeal outsourcing is contributing to a de-skilling process. What is<br />

missing, for the most part, is a strategy that realizes the temporary nature of such an advantage<br />

and focuses on rapid upgrading to escape the lowest-cost trap.<br />

Moldova is widely thought to have a comparative advantage in agriculture. However,<br />

agricultural production and productivity have suffered greatly during the transition—partly as a<br />

result of the fragmentation of land holdings in the wake of land privatization, partly because of<br />

the deterioration of irrigation systems that have exacerbated the effects of the droughts in 1992,<br />

1994, 1996, and 2000.<br />

Finally, the deteriorating transport infrastructure, together with cumbersome customs and bordercrossing<br />

procedures, all but negates the location advantage. For example, closeness to markets<br />

matters greatly in the fashion apparel industry, yet only if it translates into quick reaction and<br />

short shipment times. If poor roads, inadequate road transport, and time-consuming customs<br />

clearance procedures lengthen the time to market, a major advantage factor may be irretrievably<br />

lost.<br />

TOWARD A STRATEGIC FOCUS<br />

<strong>In</strong>terventions to promote enterprise growth offer the greatest chance for success when they seek<br />

to enhance both incentives and capacity for innovation, focusing on strategic priorities among<br />

key industrial clusters. Priorities for support aimed at raising competitiveness (sustained<br />

productivity growth) need to reflect market dynamics and the relative strength of clusters in these<br />

markets. 1 Looking to markets to assess competitive performance and potential differs<br />

fundamentally from a strategy of “picking winners”—and then rigging the game to ensure they<br />

do win.<br />

Understanding Moldova’s export performance to identify sectors or clusters with potential<br />

requires a focus on the country’s major export markets, the CIS on one side and the EU on the<br />

other. With respect to dynamic performance in CIS markets, the patterns for the Russian market,<br />

1 Setting strategic priorities is not purely an analytical process. But the appraisal of market performance, such as<br />

changes in market share, in relation to market dynamics, such as (relative) market growth, can provide guidance for<br />

further exploration and choice. These two dimensions—relative market growth and growth in market share— define<br />

a competitiveness matrix with four quadrants, and adaptation of the venerable Boston matrix of business strategy.<br />

July 2004 • Draft Page 10

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