Making WIC Work for Multicultural Communities - Food Research ...

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Survey results showed that the Fit WIC program was very effective in improving the nutrition and increasing the physical activity level of participants. Findings from both the staff and participant surveys are available on the California Fit WIC website. http://www.cdph.ca.gov/PROGRAMS/WICWORKS/Pages/WICNEFITWIC.aspx Resources The Fit WIC projects in all five Agencies were funded by $1.8 million in Federal funds from the United States Department of Agriculture, Food and Nutrition Service, under WIC Special Projects Grants. In addition, California Fit WIC received a $300,000 operational adjustment grant from the United States Department of Agriculture, Food and Nutrition Service Western Regional Office to develop a community garden. Languages Used English and Spanish Populations Served Latino, White, and Black/African American State WIC Participation by Race/Ethnicity 78 percent Latino, 8 percent White, 5.5 percent Black/African American, 5 percent Asian/Pacific Islander, and 0.87 percent American Indian/ Alaska Native Websites California Fit WIC www.wicworks.ca.gov/education/nutrition/FitWIC/FitWICIndex.htm The Fit Families Novela Series http://anrcatalog.ucdavis.edu/InOrder/Shop/ItemDetails.asp?ItemNo=3496 New WIC Food Package Campaign Building on their Fit WIC project and other work, the California WIC agency created a comprehensive nutrition education campaign marketing the new WIC food package nutrition messages. http://ww2.cdph.ca.gov/programs/wicworks/Pages/WICNewFoodPackages.aspx Maximizing the New WIC Food Package The California WIC Association launched a strategic campaign to maximize the new WIC food package including a variety of materials that can be used in California and other states. http://www.calwic.org/ Contact Information Monique Stovall Chief Nutrition Education, Marketing and Outreach Section California Department of Public Health-WIC Program P.O. Box 997375 West Sacramento, CA 95899-7375 (T) 916 928-8604 Monique.Stovall@cdph.ca.gov Making WIC Work for Multicultural Communities: Best Practices in Outreach and Nutrition Education 27
Incorporating Traditional Foods and Recipes into Nutrition Education Navajo Nation WIC has a comprehensive nutrition education program in both Navajo and English. Although the program is open to all WIC participants, it is specifically geared towards the Navajo. In turn, nutritionists incorporate information about traditional foods and recipes into nutrition education classes. They also provide nutrition education to children because, as in many other areas in the United States, child obesity is a major concern on the reservation. Agency Name Navajo Division of Health, Navajo Nation WIC Program Project Description Incorporating Traditional Foods You have to really involve the client and get them to identify their own goals. You can’t just lecture.” -Doris McGuire When appropriate to the geographic location and topic, the Navajo Nation WIC Program incorporates traditional foods into nutrition education lesson plans. For instance, during the session on anemia, nutritionists discuss the recipe for making the traditional food blue corn mush, which is very high in iron. Similarly, during Five-A-Day month in September, Navajo Nation WIC distributes a handout on traditional fruits and vegetables, such as lychee, sumac berries, and yucca fruit. In addition, traditional recipes for Navajo cake, shape blue corn bread, and chiilchin berry pudding, among others, are made available in the clinic waiting room. Recipes using WIC foods to make snacks for kids are also available in an effort to encourage participants to use all of their WIC foods. Nutrition Education for Children In addition to nutrition education for adults, the Navajo Nation WIC Program also conducts nutrition education sessions for children on a monthly basis. They specifically target kids between the ages of three and five years old, many of whom are at risk for overweight (11%). This initiative is based on classes developed by the Fit WIC Inter Tribal Council of Arizona (ITCA) project, which involved children in reading stories about nutrition, preparing healthy snacks, and engaging in physical activities. In addition, Navajo Nation WIC uses SPARK (Sports, Play, and Active Recreation for Kids) activities to engage children in nutrition education and physical activity. Addressing Language Barriers Nutrition education sessions are usually conducted in English. However, in more isolated areas where English is not spoken by all participants, Navajo is used. Project Evaluation The Navajo Nation WIC Program administers annual surveys assessing participant satisfaction with nutrition education, as well as customer service, the food package, their grocery store experience, parking, and clinic wait time, among other issues. Making WIC Work for Multicultural Communities: Best Practices in Outreach and Nutrition Education 28
Page 1 and 2: Making WIC Work for Multicultural C
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Page 6 and 7: Introduction This guide highlights
Page 8 and 9: Best Practices in Outreach to Famil
Page 10 and 11: screens potential participants for
Page 12 and 13: Families Growing Healthy with WIC (
Page 14 and 15: The California State Agency careful
Page 16 and 17: Navajo Nation Outreach All WIC clin
Page 18 and 19: Reaching Out to Immigrant Families
Page 20 and 21: Internal Outreach WIC partners with
Page 22 and 23: The State Agency sent information a
Page 24 and 25: Washington WIC The Washington State
Page 26 and 27: source for callers. The on-line WIC
Page 28 and 29: and the Leschi choir were featured
Page 30 and 31: California Fit WIC This case study
Page 34 and 35: Some of the challenges in nutrition
Page 36 and 37: Targeting African American and Lati
Page 38 and 39: Texas WIC In an effort to make nutr
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Page 42 and 43: Veggin’ Out Since 1998, chefs fro
Page 44 and 45: Weigh of Life…Taking Action Toget
Page 46 and 47: Resources The Weigh of Life…Takin
Page 48 and 49: “Happy, Healthy, Active Children
Page 50 and 51: National WIC Survey
Page 52 and 53: (11%). Other less frequently used l
Page 54 and 55: Resources Making WIC Work for Multi
Page 56 and 57: The Office of Minority Health at th
Page 58: USDA WIC Value Enhanced Nutrition A

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