Salomon Spring/Summer 2012 Press Kit

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FOOtWeAr teCHnOLOgY ADvAnCeD CHAssis AGILE CHASSIS SYSTEM PERFECT BALANCE OF CUSHIONING AND STABILITY cOntROL cUShiOning EnERgY REtURn DYnAmiC riDe PERFECT RIDE XR MUScLE REBOUnd ESSEntiaL MUScLE OS tEndOn MUScLE cUShiOn cOntagRiP STABILITY AND PROTECTION FOR MOUNTAIN TERRAIN MULTIDIRECTIONAL GRIP NATURAL MOTION RX MOTION OS MUScLE OS tEndOn PROtEctiOn 3d StaBiLitY cOMfORt aLL-MOUntain tRactiOn ROLLing EffEct ULTIMATE STABILITY AND PROPULSION FOR MOUNTAIN TERRAIN DYNAMIC CUSHIONING RX LIFE ULtiMatE StaBiLitY fROM 3d advancEd chaSSiS fOREfOOt PROPULSiOn 3d+ advancEd chaSSiS EXtRa REBOUnd & cOMfORt aLL-MOUntain tRactiOn OS MUScLE OS tEndOn TRAIL RUNNING DESIGN APPLIED TO TREkkING RECOVER FASTER SALOMON.COm dYnaMic cUShiOning 4d StaBiLitY aLL-MOUntain tRactiOn Eva MOLdEd OS MUScLE OS tEndOn
FOOtWeAr teCHnOLOgY Fit sensiFit: WrAps tHe FOOt FOr A preCise, seCure Fit. sensifit cradles the foot from the midsole to the lace system, providing a stable, precise, snug fit all around the instep. in Xr neutral and Xr guidance, the sensifit system is molded into the shoe, eliminating seams to reduce weight and guarantee comfort for miles to come. QuiCkLACe: eAsY On/OFF LACing sYstem FOr CustOm Fit. say goodbye to re-tying your laces with the one-pull system that can be adjusted on the fly. Quicklace is a single kevlar string fed through friction–free eyelets. As you pull, the lace closes evenly. Lock in place with the stopper and stow the extra lace as well as the stopper in the lace pocket. it’s fast, light, comfortable and won’t loosen while you run. sensiFLeX tm : COntrOLLeD FOreFOOt COLLApse. sensiflex is a stretch panel with a tpu overlay that supports natural foot expansion in the upper forefoot area which naturally expands and changes as you progress through a run while still maintaining a snug fit for increased control. sensiflex isolates this critical part of the forefoot and allows it to flex and expand as necessary while still maintaining support. it’s a revolutionary way of providing a snug, supportive fit that adapts to the foot even as conditions and foot shape change. grip CONTAGRIP ® Contagrip ® is a mix between density, compound and geometry to optimize grip and durability for each surface and activity. salomon has optimized the specific compounds and patterns of Contagrip ® on Xr neutral and Xr guidance for maximum durability, grip, and low weight. DEGREE OF TOuGhNESS: 2 different densities of hardness to optimize grip durability. several layers of material for different areas of the sole. TREAD PATTERN: Lug configurations provide superior traction for both acceleration and braking. increased surface area for better traction on slick surfaces. SALOMON.COm COMPOSITION OF ThE MATERIAL: Optimal combination of more than 20 components. A combination of materials adapted to every type of terrain and activity.
Page 1 and 2: SALOMON.COm press kit spring/summer
Page 3 and 4: sALOmOn is AtHLetiC OutDOOr
Page 5 and 6: kiLiAn JOrnet Winning the tour du m
Page 7 and 8: AppAreL teCHnOLOgY BETTER ALIGNMENT
Page 9 and 10: eXO s-LAB tAnk $80 Run easier, long
Page 11 and 12: XA ZippeD tee $48 designed for maxi
Page 13: FOOtWeAr SALOMON.COm
Page 17 and 18: Xr missiOn $110 ALL terrAin trAiL r
Page 19 and 20: s-WinD eCuADOr 98 $130 intrODuCing
Page 21 and 22: press reLeAses SALOMON.COm
Page 23 and 24: sALOmOn intrODuCes “Hike AnD run
Page 25 and 26: sALOmOn’s kiLiAn JOrnet Wins 2011
Page 27 and 28: sALOmOn’s DOOr-tO-trAiL sOLutiOn,

Salomon Spring/Summer 2012 Press Kit

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