Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
sALOmOn eXpAnDs AWArD-Winning Xr Line<br />
WitH tHe Xr missiOn FOr spring/summer <strong>2012</strong><br />
AnneCY, FrAnCe<br />
salomon, a leader in outdoor innovation, introduces the salomon Xr mission,<br />
an all-terrain trail running shoe with specific men’s and women’s designs and<br />
constructions. Designed for runners training on road and trail, the Xr mission<br />
is the newest member of salomon’s award-winning Xr family of door-to-trail<br />
running shoes.<br />
“the Xr mission is a trail running shoe for people who want to take their training<br />
seriously and want something lightweight and flexible,” explains Jeff Dill,<br />
salomon trail running Footwear product Line manager.<br />
the salomon Xr mission is light and responsive with a patented cushioning<br />
midsole and oversized (Os) tendon for improved energy return and Os muscle<br />
for cushioning. new from the ground up, the Xr mission is light and responsive<br />
with a women-specific version. With a Contagrip outsole, the salomon<br />
Xr mission naturally adapts to rugged terrain, providing great grip and rebound<br />
on any surface.<br />
salomon’s sensiflex technology wraps the forefoot in a soft mesh fabric,<br />
coated with flexible tpu to adapt to runners’ changing foot shape over the<br />
course of a workout. Combined with sensifit and Quicklace technology, the<br />
Xr mission adjusts comfortably to almost any foot.<br />
the salomon Xr mission is designed separately to tailor to the morphology<br />
and motion of men’s and women’s feet, the women-specific Xr mission W is<br />
built on a narrower last, and an asymmetrical fit wraps medially to support<br />
a higher arch and taller instep -- common among women. the Xr mission W<br />
hasdeeper flex grooves and more of them than the men’s version to accommodate<br />
lighter weight and a more rigid foot, also common in women.<br />
“Developing the Xr mission was very much two different projects,” explains<br />
Jeff Dill. “Although they look similar, it was critical throughout the process to<br />
define specific fit and performance characteristics for each gender. We have<br />
given women a shoe that is designed for them in every way.”<br />
sALOmOn WAs FOunDeD in 1947 in tHe HeArt OF tHe FrenCH ALps.<br />
sinCe tHen, We’ve Been CreAting innOvAtive prODuCts tO enHAnCe tHe<br />
perFOrmAnCe OF AtHLetes. perFOrmAnCe LeD Design is Our pAst.<br />
perFOrmAnCe LeD Design is Our Future.<br />
###<br />
media Contact:<br />
Hilary Hutcheson<br />
pr Director<br />
hilary@outsidemedia.com<br />
www.salomon.com<br />
SALOMON.COm<br />
Xr missiOn WOmen<br />
Xr missiOn
Change language