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Salomon Spring/Summer 2012 Press Kit

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sALOmOn rX BreAk ACCepteD<br />

BY nAtiOnAL FOOt speCiALists<br />

the revolutionary recovery shoes have been awarded the<br />

seal of Acceptance by the American podiatric medical Association<br />

AnneCY, FrAnCe<br />

salomon, a leader in the outdoor industry, is pleased to announce that<br />

the salomon rX Break recovery shoe has been awarded the seal of<br />

Acceptance by the American podiatric medical Association. the rX<br />

Break is designed to help tired feet recover before and after sports.<br />

ApmA is the leading professional society for foot and ankle specialists.<br />

the seal of Acceptance program was created to inform the podiatric<br />

community about products whose quality, safety, and effectiveness<br />

promote good foot health. A major goal of ApmA is to raise awareness<br />

by identifying products of exceptional quality that are manufactured<br />

with the consumer’s comfort and safety in mind. in order to qualify for<br />

the seal of Acceptance, salomon rX Break passed an extensive scientific<br />

evaluation by a panel of ApmA members, testing at a recognized<br />

independent laboratory and was finally evaluated by a committee of<br />

Doctors of podiatric medicine.<br />

“everyone at salomon is very excited about ApmA’s seal of Acceptance<br />

for the rX Break,” said Antoine Oui, product line manager for<br />

salomon Footwear. “rX Break is a unique product on the market,<br />

enabling serious endurance athletes the chance to recover after the<br />

most demanding races. receiving ApmA’s seal of Acceptance is an<br />

affirmation of our commitment to developing authentic, innovative<br />

products that help athletes perform to their full potential.”<br />

On the outside, the rX Break looks like a casual flip flop, but underneath<br />

it is a serious recovery shoe with salomon technology. the Os<br />

(oversized) muscle absorbs copious amounts of shock, and the Os<br />

tendon returns energy with every stride, while the 360˚ sensifit wraps<br />

the foot in a soft, breathable evA footbed.<br />

sALOmOn WAs FOunDeD in 1947 in tHe HeArt OF tHe FrenCH ALps.<br />

sinCe tHen, We’ve Been CreAting innOvAtive prODuCts tO enHAnCe<br />

tHe perFOrmAnCe OF AtHLetes. perFOrmAnCe LeD Design is Our<br />

pAst. perFOrmAnCe LeD Design is Our Future.<br />

###<br />

media Contact:<br />

Hilary Hutcheson<br />

pr Director<br />

hilary@outsidemedia.com<br />

www.salomon.com<br />

SALOMON.COm<br />

rX BreAk

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