Salomon Spring/Summer 2012 Press Kit

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neW prODuCts: FOOtWeAr TRAIL RuNNING: Xr missiOn LIGhT AND FAST BACkPACkING & hIkING: sYnApse Rx LIFE: s-WinD eCuADOr RELAx: reLAX prime ADVENTuRE TRAVEL: geCkO SALOMON.COm
Xr missiOn $110 ALL terrAin trAiL running sHOe FOr sHOrt tO miDDLe DistAnCe trAiners. men’s AnD WOmen’s versiOns DesigneD sepArAteLY AnD speCiFiCALLY FrOm tHe grOunD up. WEIGHT* 274 g/9.7 Oz (SizE 7 US) UPPER WOMEn’S SPEcific dESign • fRictiOn fREE LacE EYELEt • LacE POckEt • PROtEctivE tPU tOE caP • QUickLacE • OPtiMizEd fit fOR WOMEn • aSYMMEtRicaL SEnSifLEX • aSYMMEtRicaL SEnSifit SOLE CONSTRUCTION OuTSOLE: nOn MaRking cOntagRiP® • cOntagRiP Lt • cOntagRiP ha • OS tEndOn chASSIS: Light WEight MUScLE SOcKLINER: ORthOLitE® MIdSOLE: MOLdEd Eva • dUaL dEnSitY Eva • cOMPRESSEd Eva • WSR tEchnOLOgY MIdSOLE hEIGhT: 10MM / 20MM 1 Xr missiOn WOmen 2 3 Allows foot to expand, but in a controlled manner, increasing foothold. sensifit cradles the foot from the midsole to the lace system, providing a stable, precise, snug fit all around the instep. Fit, stability, comfort, increased toe spring for enhanced toe-off. the Os tendon connects the heel to the midfoot and forefoot to better guide the foot through the entire footstrike. specifically placed grooves designed to increase flexibility and create a smooth transition from door to trail. SENSIFLEx SENSIFIT TM xR RuNNING LAST OS TENDON FLEx GROOVES Asymmetrically designed specifically for a woman’s morphology. Asymmetrical sensifit wraps the foot for arch support and increased foothold. Women’s specific last creates custom fit, stability, comfort, increased toe spring for enhanced toe-off. the Os tendon is specifically created for the women’s Xr mission to be easier to flex, increasing the shoe’s runnability. increased number of flex grooves to provide greater flexibility. 1 2 3 4 SALOMON.COm
Page 1 and 2: SALOMON.COm press kit spring/summer
Page 3 and 4: sALOmOn is AtHLetiC OutDOOr
Page 5 and 6: kiLiAn JOrnet Winning the tour du m
Page 7 and 8: AppAreL teCHnOLOgY BETTER ALIGNMENT
Page 9 and 10: eXO s-LAB tAnk $80 Run easier, long
Page 11 and 12: XA ZippeD tee $48 designed for maxi
Page 13 and 14: FOOtWeAr SALOMON.COm
Page 15: FOOtWeAr teCHnOLOgY Fit sensiFit: W
Page 19 and 20: s-WinD eCuADOr 98 $130 intrODuCing
Page 21 and 22: press reLeAses SALOMON.COm
Page 23 and 24: sALOmOn intrODuCes “Hike AnD run
Page 25 and 26: sALOmOn’s kiLiAn JOrnet Wins 2011
Page 27 and 28: sALOmOn’s DOOr-tO-trAiL sOLutiOn,

Salomon Spring/Summer 2012 Press Kit

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