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sALOmOn HOnOrs A HistOrY rOOteD in ADventure<br />
WitH tHe LAunCH OF A neW LiFestYLe COLLeCtiOn<br />
AnneCY, FrAnCe<br />
salomon, a leader in outdoor innovation, introduces its new rX<br />
Life collection of lifestyle footwear inspired by iconic adventures.<br />
the flagship shoe for the collection is the salomon s-Wind ecuador<br />
98, paying homage to the epic 1998 raid gauloise Adventure<br />
race in ecuador and the record-setting winners, team salomonpresidio.<br />
“Before equador in 1998, most adventure racers used hiking boots,<br />
big packs, all the gear they might use for a backpacking trip,”<br />
explains patrick pons de vier, global Head of salomon Footwear.<br />
“And that race established a new approach to hiking and moving<br />
fast in the mountains. in setting a record for speed in that race,<br />
team salomon didn’t just change the face of adventure races,<br />
they changed the way people approach the mountains. s-Wind is<br />
designed to capture that spirit.”<br />
taking cues from team salomon-presidio’s salomon raid Wind<br />
prototypes worn during the race, today’s salomon s-Wind ecuador<br />
98 is the everyday shoe for athletic-minded outdoor enthusiasts.<br />
inspired by the ecuadorian flag, the s-Wind ecuador includes<br />
imagery of the topographic map of the 1998 raid gauloises. the<br />
iconic salomon raid Wind eventually gave rise to XA pro, launching<br />
a new category of light and fast shoes that today is the standard<br />
by which all mountain and trail running shoes are measured.<br />
rX Life and the salomon s-Wind shoe remind the world of the<br />
event that launched a category, propelling salomon to the forefront<br />
of outdoor sports around the world.<br />
the rX Life collection is rounded out with the salomon s-Wind<br />
inca and salomon s-Fly for people who live on the go and want<br />
comfortable, stylishly casual footwear that proclaims their inspiration.<br />
With a nod to Athletic Outdoor, s-Wind and s-Fly are<br />
modern, lifestyle footwear with performance elements that optimize<br />
comfort for the sport of life. Featuring an energy-return sole,<br />
welded uppers and seamless fit, quicklace, but decidedly clean<br />
and understated<br />
sALOmOn WAs FOunDeD in 1947 in tHe HeArt OF tHe FrenCH ALps.<br />
sinCe tHen, We’ve Been CreAting innOvAtive prODuCts tO<br />
enHAnCe tHe perFOrmAnCe OF AtHLetes. perFOrmAnCe LeD Design<br />
is Our pAst. perFOrmAnCe LeD Design is Our Future.<br />
###<br />
media Contact:<br />
Hilary Hutcheson<br />
pr Director<br />
hilary@outsidemedia.com<br />
www.salomon.com<br />
SALOMON.COm<br />
s-WinD eCuADOr 98
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