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A spatial multi-risk hazard assessment and vulnerability study of ...

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esult in retribution from God or the Ancestors. On the other h<strong>and</strong> scientists blamed the<br />

El Nino effect for a rise in average temperatures that led to a decline in precipitation in<br />

the area.<br />

Most people assess the <strong>risk</strong>s they face in everyday life very poorly. Most individuals do<br />

not care much about the voluntary <strong>risk</strong>s they face in everyday life. For example, the <strong>risk</strong><br />

<strong>of</strong> dying in a motorcycle accident (1 in 50 participating) or driving (1 in 2500 without a<br />

seatbelt <strong>and</strong> 1 in 5000 wearing a seatbelt) is largely ignored, yet a lot <strong>of</strong> us are terrified <strong>of</strong><br />

a shark attack (1 in 300 million) or dying in a commercial aeroplane crash (1 in 4.6<br />

million) (Miller, 1999).<br />

Our perceptions <strong>of</strong> <strong>risk</strong> <strong>and</strong> our responses to perceived <strong>risk</strong>s <strong>of</strong>ten have little to do with<br />

what the <strong>risk</strong> experts have calculated, but we generally use the following criteria to assess<br />

our own <strong>risk</strong>.<br />

General features <strong>of</strong> public <strong>risk</strong> perception are:<br />

• Concentrated <strong>and</strong> obvious <strong>risk</strong>s are regarded as worse than the <strong>risk</strong> from small-scale<br />

events, even when large numbers <strong>of</strong> deaths occurs. For example, a bus accident in<br />

which 30 people are killed will receive much more publicity than 30 separate accident<br />

events in which the total death toll could be more than 30, but fewer than 2 people<br />

are killed per accident.<br />

• Involuntary <strong>risk</strong>s are regarded as worse than voluntary <strong>risk</strong>s.<br />

• Unfamiliar or new <strong>risk</strong>s are regarded as worse than <strong>risk</strong>s from familiar, natural or<br />

established <strong>hazard</strong>s.<br />

• Risks which are seen as inherently uncontrollable are regarded as worse than <strong>risk</strong>s<br />

that can easily be mastered.<br />

• Risks evaluated by groups who are suspected <strong>of</strong> not being independent or competent<br />

enough are regarded as worse than <strong>risk</strong>s evaluated by clearly impartial <strong>and</strong> competent<br />

groups.<br />

• Immediate <strong>hazard</strong>s are regarded as worse than deferred <strong>hazard</strong>s.<br />

• Risks from which there is no immediate benefit are regarded as worse than <strong>risk</strong>s<br />

giving such benefit.<br />

• Risks to named <strong>and</strong> clearly identified people are more important than <strong>risk</strong>s in which<br />

no identified individual is under threat.<br />

2-17

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