market analysis final report v1.1 - ESA Space Weather Web Server

ESA SW Programme Study Market Analysis
Final Report
APPENDIX B: Market maturity and impact scoring
Definitions
Market maturity factors:
• Market awareness: General awareness of the problems/threats posed by SW;
• Market penetration: measure of use of SW services;
• Model maturity: maturity of modelling techniques used in this sector;
• Data availability: availability of required data sources.
Market impact factors:
• Economic impact: Relative magnitude of economic losses due to SW;
• Social impact: Relative magnitude of potential social impact (i.e. health risk, loss of
services);
• Strategic importance: relative importance to European strategic concerns (e.g.
independence, security, etc);
• Scientific value: relative value to scientific community.
Scoring
Market maturity Market awareness Market penetration Model maturity Data availability Score High 2
Satellite infrastructure 2 2 1 1 6 Medium 1
Ground infrastructure 1 0 1 0 2 Low 0
Human factor 1 0 0 0 1
Comms 1 1 1 1 4
Insurance 1 0 0 0 1
Related industries 0 0 0 0 0
Market impact Economic impact Social impact Strategic importance Scientific value Score High 2
Satellite infrastructure 2 1 1 0 4 Medium 1
Ground infrastructure 2 1 2 0 5 Low 0
Human factor 0 2 2 1 5
Comms 1 0 1 0 2
Insurance 1 0 1 0 2
Related industries 0 0 0 1 1
ESYS-ESYS-2000260-RPT-02
Issue 1.1
28 September 2001 46 ESYS