market analysis final report v1.1 - ESA Space Weather Web Server

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ESA Space Weather Programme Study Market Analysis - Final Report Step 1: Desk based research • literature search (e.g. CNES report) • expert opinion • Web based research Step 2: Interviews • by telephone/fax/email • minimum 2 per segment Step 3: Analysis • market sizing • market/service maturity ESYS-2000260-RPT-02 Issue 1.1 28 September 2001 2 ESYS Fact files Completed questionnaires Market sizing report Figure 1-1: Market analysis methodology • 1st draft - September 2000 • Final draft Sept 2001 The second stage of the process involved direct interviews with targeted user organisations. Finally, the results of the interviews were analysed to determine the key drivers and requirements for a SW service. This report summarises these findings and makes recommendations regarding the impact of commercial considerations on the formation of an ESA SW Programme. 1.4 Interviews To support the background research on this topic and check expert opinion against user opinion, interviews have been carried out directly with representatives from a number of segments. The original intention was to carry out at least two interviews within each user segment. The range of interviews is summarised in Table 1-1. Market segment Number of interviews completed Satellite infrastructure 2 12 Ground infrastructure 10 Human 7 Communications and navigation 4 Insurance 4 Other 12 Total 49 1.5 Document structure Table 1-1: Number of interviews completed In order to assist the reader, Chapter 2 begins with a definition of SW, SW models and products and the end users addressed in this study. The impacts of SW are then explored in both economic and social terms in Chapter 3. To understand further the requirements for SW services, chapter 4 summarises user needs and the level of understanding and maturity of the user segments. Chapter 5 then assesses the value of the main markets for SW services before chapter 6 concludes with the opportunities for a European Space Weather Programme and recommendations for its implementation. 2 Includes satellite design, manufacture and operation, space agencies and launch services.
ESA Space Weather Programme Study Market Analysis - Final Report 1.6 Acknowledgements This report has been produced with the assistance of my colleagues within the Alcatel Space Weather Programme Study Team and their efforts are gratefully acknowledged. Thanks are also extended to the many industry representatives who agreed to be interviewed and provided valuable input to the study. ESYS-2000260-RPT-02 Issue 1.1 28 September 2001 3 ESYS
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