market analysis final report v1.1 - ESA Space Weather Web Server

ESA Space Weather Programme Study Market Analysis - Final Report
Step 1: Desk based research
• literature search (e.g. CNES report)
• expert opinion
• Web based research
Step 2: Interviews
• by telephone/fax/email
• minimum 2 per segment
Step 3: Analysis
• market sizing
• market/service maturity
ESYS-2000260-RPT-02
Issue 1.1
28 September 2001 2 ESYS
Fact
files
Completed
questionnaires
Market sizing
report
Figure 1-1: Market analysis methodology
• 1st draft - September 2000
• Final draft Sept 2001
The second stage of the process involved direct interviews with targeted user organisations.
Finally, the results of the interviews were analysed to determine the key drivers and
requirements for a SW service. This report summarises these findings and makes
recommendations regarding the impact of commercial considerations on the formation of an
ESA SW Programme.
1.4 Interviews
To support the background research on this topic and check expert opinion against user
opinion, interviews have been carried out directly with representatives from a number of
segments. The original intention was to carry out at least two interviews within each user
segment. The range of interviews is summarised in Table 1-1.
Market segment Number of interviews completed
Satellite infrastructure 2 12
Ground infrastructure 10
Human 7
Communications and navigation 4
Insurance 4
Other 12
Total 49
1.5 Document structure
Table 1-1: Number of interviews completed
In order to assist the reader, Chapter 2 begins with a definition of SW, SW models and
products and the end users addressed in this study. The impacts of SW are then explored in
both economic and social terms in Chapter 3. To understand further the requirements for SW
services, chapter 4 summarises user needs and the level of understanding and maturity of
the user segments. Chapter 5 then assesses the value of the main markets for SW services
before chapter 6 concludes with the opportunities for a European Space Weather
Programme and recommendations for its implementation.
2 Includes satellite design, manufacture and operation, space agencies and launch services.