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The Role of Sports Economics in the Sport Management Curriculum

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few sports economics articles, as do an <strong>in</strong>creas<strong>in</strong>g number <strong>of</strong> o<strong>the</strong>r sport management and<br />

market<strong>in</strong>g journals. And many <strong>of</strong> <strong>the</strong> undergraduate and masters degree recipients go on to<br />

work <strong>in</strong> <strong>in</strong>dustry <strong>in</strong> positions that likely require bus<strong>in</strong>ess related skills. Yet my exam<strong>in</strong>ation<br />

<strong>of</strong> course requirements does not reveal much <strong>in</strong> <strong>the</strong> way <strong>of</strong> sports economics and f<strong>in</strong>ance<br />

<strong>in</strong> <strong>the</strong> curriculum. This raises questions about <strong>the</strong> relationship between <strong>the</strong> actual sport<br />

management curricula and <strong>the</strong> SMPRC guidel<strong>in</strong>es, as well as what courses a large number<br />

<strong>of</strong> sport management majors actually take.<br />

<strong>The</strong> Relationship Between <strong><strong>Sport</strong>s</strong> F<strong>in</strong>ance and <strong><strong>Sport</strong>s</strong> <strong>Economics</strong><br />

<strong>The</strong> presence <strong>of</strong> a significant number <strong>of</strong> “hybrid” sports economics/sports f<strong>in</strong>ance courses<br />

on Table 6 suggests that sports economics and sports f<strong>in</strong>ance might be substitutes <strong>in</strong> <strong>the</strong><br />

curriculum <strong>in</strong> many sport management programs. To fur<strong>the</strong>r assess this idea, I exam<strong>in</strong>ed<br />

several lead<strong>in</strong>g undergraduate sports economics and sports f<strong>in</strong>ance textbooks. <strong>The</strong> two lead-<br />

<strong>in</strong>g sports f<strong>in</strong>ance texts are Howard and Crompton (2004) and Fried, Shapiro and DeSchriver<br />

(2003). <strong>The</strong> two lead<strong>in</strong>g sports economics texts are Fort (2004) and Leeds and von Allmen<br />

(2005).<br />

It is impossible to summarize <strong>the</strong> contents <strong>of</strong> a textbook. In leu <strong>of</strong> a summary, Table 7<br />

shows <strong>the</strong> chapter titles from <strong>the</strong> two lead<strong>in</strong>g sports f<strong>in</strong>ance textbooks. Based on <strong>the</strong> chapter<br />

titles, and my read<strong>in</strong>g <strong>of</strong> <strong>the</strong>se textbooks, it appears that <strong>the</strong>se two texts have very little<br />

<strong>in</strong> common. A student a university x who completed a sport f<strong>in</strong>ance course based on <strong>the</strong><br />

Howard and Crompton text would be exposed to a different set <strong>of</strong> concepts and material<br />

than a student at university y who completed a sport f<strong>in</strong>ance course based on <strong>the</strong> Fried et<br />

al text. Howard and Crompton cover <strong>the</strong> stadium issue and revenue sources for both public<br />

and private sports enterprizes thoroughly; Fried et al say little about stadiums and noth<strong>in</strong>g<br />

about <strong>the</strong> f<strong>in</strong>ances <strong>of</strong> nonpr<strong>of</strong>its, but appear to cover a lot <strong>of</strong> bus<strong>in</strong>ess school f<strong>in</strong>ance.<br />

Second, nei<strong>the</strong>r text would form <strong>the</strong> basis <strong>of</strong> a course that could be considered a substitute<br />

for a sports economics course. Nei<strong>the</strong>r book covers such staples <strong>of</strong> sports economics as la-<br />

bor markets and discrim<strong>in</strong>ation, IO, competitive balance, labor relations, or <strong>the</strong> relationship<br />

17

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