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“We are continuing to grow globally, especially in key emerging markets,” Batey said, “and Find New
Roads will help us drive even more consistency – both internally with our employees and externally with
customers.”
Indeed, the company will be hoping to continue a positive trend that has seen Chevrolet sales grow about
38 percent since the launch of the mid-size Cruze sedan, the brand’s first truly global vehicle, in 2009.
Find New Roads will carry the banner for the brand as it develops new products and technologies for sale
in more than 140 markets.
The new slogan summarizes Chevrolet’s commitment to align its engineering, design, and retail
operations behind a single vision and communications platform, GM said.
“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning
and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice
president of Global Product Development. “We have sold Chevrolets around the world for almost a
century, but this is the first time we have aligned behind one global vision. As we develop new products
our designers and engineers will be empowered to find smarter solutions to address customer needs and
make their lives better.”
GM CEO Dan Akerson told The Wall Street Journal that the Find New Roads tag line “offers a challenge
to people, which will give the tag line longer legs.” He said: “It will also mean different things to different
people because the car represents different things to different people.”
In addition to driving internal consistency for Chevrolet, Find New Roads also will be used in advertising
around the world, beginning in the United States this quarter.
“Find New Roads will enable the whole company to rally around a consistent theme for the brand, and at
the same time serve as an external message that works in all markets,” said Batey. “The theme has
meaning in mature markets like the U.S. as well as emerging markets like Russia and India, where the
potential for continued growth is the greatest.”
Court Rules Vintage Corvette Belongs to Last Buyer
“Let the buyer beware” recently took an unusual turn in
Indiana. Maybe now it should read “Let the original buyer
beware.”
Last week, we reported a story about federal prosecutors in
Indianapolis, Ind., releasing details of a racket there that
allegedly used mechanic’s liens to steal cars from banks and
others who had ownership interest in the vehicles.
Prosecutors say a business known as Mechanic’s Liens Plus
has been operating the scam in Indianapolis and they charged the owner of the business and his
daughter, along with a Bureau of Motor Vehicles insider who helped with the scheme. Apparently, people
would pay $1,000 to Mechanic’s Liens Plus to file fake paperwork to enforce a mechanic’s lien on cars,
enabling the drivers to escape making payments that they owed on the cars.
One of those cases involved a 1965 Corvette that James N. and Stephanie L. Brinkley bought in 2005. A
year later, they contracted with Michael Haluska to restore the car, but the two parties eventually had a
falling-out over Haluska’s work and the amount of money they still owed him.