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Resource Efficiency Atlas - Publication Server of the Wuppertal ...

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Effects Region and Country<br />

Material<br />

Water m 2<br />

Energy<br />

Surface<br />

fields<br />

Europe<br />

Effective incentives should be developed to stimulate<br />

<strong>the</strong> demand for mobile phones without chargers, e.g.<br />

through price incentives. If <strong>the</strong> mobile phones will not be<br />

sold toge<strong>the</strong>r with <strong>the</strong> UCS, it must be ensured that in all<br />

locations selling mobile phones customers could also purchase<br />

a UCS if desired.<br />

The mobile phone manufacturers will have higher initial<br />

costs, because <strong>of</strong>, for example, <strong>the</strong> joint development <strong>of</strong><br />

<strong>the</strong> UCS and informing customers, employees and retailers.<br />

Fur<strong>the</strong>rmore, permanent changes will have to take place<br />

along <strong>the</strong> production chain such as, for example, in purchasing,<br />

production and <strong>the</strong> new packaging design.<br />

Potentials<br />

Already in January 2009 Nokia conducted a test in Italy,<br />

France, Great Britain and Spain with Nokia N79, whereby<br />

customers could purchase this mobile phone without a<br />

charger. Many customers chose this option and additional<br />

customer questionnaires proved <strong>the</strong> acceptance for such<br />

a product. UCS chargers should be available worldwide as<br />

<strong>of</strong> 2012.<br />

This idea could be transferred onto o<strong>the</strong>r fields i.e.<br />

markets such as, for example, digital camera or notebook<br />

chargers. This would increase potentials for resource savings<br />

and environmental benefits.<br />

UK<br />

The universal charging solution (UCS)<br />

(Source: © GSM Association 1999 – 2009)<br />

Fur<strong>the</strong>r information<br />

www.gsmworld.com/our-work/mobile_planet/universal_charging_solution.htm<br />

GSMA (2009): Universal Charging Solution<br />

Explained.<br />

GSM Association (2010): Universal Charging Solution.<br />

Whitepaper Consumer Awareness Initiatives<br />

1.0.<br />

Nokia (2010): Nokia sustainability report 2009.<br />

www.recyclemycellphone.org<br />

www.umweltbundesamt-daten-zur-umwelt.de<br />

(search for: “Ausstattung privater Haushalte mit<br />

langlebigen Gebrauchsgütern”)<br />

www.gartner.com/it/page.jsp?id=1543014<br />

www.usb.org/about<br />

GSMA: London Office<br />

Seventh Floor<br />

5 New Street Square<br />

New Fetter Lane<br />

London EC4A 3BF, UK<br />

www.gsmworld.com<br />

Ressourceneffizienzatlas<br />

<strong>Resource</strong> <strong>Efficiency</strong> <strong>Atlas</strong> 51

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