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Advanced<br />

Design<br />

Institute<br />

Summer 2013 Sunday, June 30th - Sunday July 21st<br />

3 weeks of focused design study<br />

in Mexico City and Oaxaca<br />

for rising seniors with strong art/design skills<br />

Two rigorous courses:<br />

Reuse/Rethink/Review<br />

for students interested in Product Design<br />

Interactive Narrative Design Lab<br />

for students interested in Design for Digital Media<br />


Advanced<br />

Design<br />

Institute<br />

CADI summer 2013 Sunday, June 30th - Sunday July 21st<br />

Contents<br />

3<br />

4<br />

7<br />

15<br />

17<br />

19<br />

23<br />

27<br />

Why study design at CENTRO in Mexico?<br />

CADI: CENTRO Advanced Design Institute<br />

Course descriptions<br />

Faculty Bios<br />

Weekly schedule<br />

Day in the life<br />

Campus and facilities in Mexico City and Oaxaca<br />

CADI Staff<br />

Housing Meals and transportation in Mexico City and Oaxaca<br />

Mexico City and Oaxaca<br />

Cultural experiences and partnerships<br />

Program costs, scholarships & application process<br />

29<br />

General Information<br />

Student conduct<br />

Transcripts and credits<br />

Language and prerequisites<br />

Medical/Health<br />

Passports and travel documents

Why<br />

study design<br />

at CENTRO<br />

in Mexico City?<br />


CENTRO College for Design,<br />

Media and Film<br />

CenTro is a uniquely modern institution. It is the only independent art or design college<br />

in north America started in the 21st century and the only one focused exclusively on<br />

design, media and film. Created by and for today´s designers, we are pioneers and offer<br />

an innovative and highly relevant curriculum with a strong emphasis on entrepreneurial<br />

thinking. our faculty members are first-and-foremost practicing designers with active<br />

careers in their respective fields. We are a private, sustainable, socially responsible<br />

enterprise, dedicated to creating a positive impact through our work.<br />

In only eight years, CenTro has become recognized as the pre-eminent design university<br />

in Mexico. our students and alumni are winning awards nationally and internationally.<br />

With over 1,000 students enrolled in eight undergraduate and graduate programs<br />

CenTro continues to grow. We have broken ground on construction of our new<br />

campus which will increase our space threefold. In June of 2014 we will move to our<br />

new campus when we celebrate our ten-year anniversary.<br />

CenTro is more than a design university: we are a dynamic platform for research,<br />

exhibitions, conferences, workshops and collaborative projects focused on design,<br />

media and film. CenTro links its students to a global professional and academic network.<br />

A broad range of partnerships, collaborations and specific programs with national<br />

and international institutions generate a multitude of opportunities. our platform<br />

is increasingly international in focus and scope, and our faculty and staff have been<br />

educated in different parts of the world. We are expanding CenTro into a multi<br />

campus design platform with campuses in different parts of the world, including in<br />

north America.<br />

CADI: Focused and rigorous courses taught at college level<br />

Like most colleges, CenTro has a Continuing education department offering a<br />

wealth of courses complementing our degree program courses. Unlike most US<br />

pre-college programs, however, our CADI program is not administered through<br />

Continuing education. This program is organized directly by the design departments.<br />

The department directors have developed the curriculum and will be co-teaching<br />

the courses with other CenTro faculty. These are rigorous and focused college-level<br />

courses, geared towards advanced rising high school seniors only. This is not a generic<br />

portfolio development summer program. The application and selection process is<br />

competitive, and only students with strong art/design skills will be admitted.<br />


CADI: CENTRO Advanced Design Institute<br />

CADI is<br />

• A rigorous and focused 3-week intensive summer design experience.<br />

• For students interested in Product Design or Design for Digital Media.<br />

• Taught in English, by CENTRO department directors and senior faculty.<br />

• Open only to rising seniors with strong art/design skills.<br />

• For ambitious high school students who want to be challenged.<br />

• Highly selective in its admissions process.<br />

• Focused for 2 weeks in Mexico City and 1 week in Oaxaca.<br />

CADI Summer 2013 Course offerings<br />

Students will choose one of the following design courses:<br />

Reuse/Rethink/Review –for students interested in product design.<br />

Interactive Narrative Design Lab –for students interested in digital media.<br />

June 30 - July 21, 2013 -3 weeks & 3 college credits<br />

The three-week Advanced Design Institute will allow you to focus in-depth on your<br />

course subject. each course consists of 75 contact hours (in-class instruction), and<br />

25 hours of independent studio/lab time. You are expected to work hard, develop<br />

a much better understanding of your design field and create some strong pieces to<br />

add to your portfolio. Most importantly, we will help you strengthen your conceptual<br />

skills and hone your personal voice as a designer.<br />

CenTro is very much about cross-disciplinary and interdisciplinary collaborations.<br />

Teamwork is a major part of design these days, and we encourage collaboration on<br />

project components between students in both CADI courses.<br />

The last Saturday of the program we will host a Showcase to exhibit your final project.<br />

Your final project, however, will only be a part of the outcome of your three-week course.<br />

In addition to showcasing your products/pieces, you will design the actual exhibit, and<br />

design and fabricate the supporting exhibit materials. The Product Design students will<br />

even design and fabricate the packaging with which to ship their products home.<br />

Class size<br />

Classes will be no larger than18 students. each course will be team-taught by two<br />

CenTro faculty with help from a teaching assistant and a lab technician.<br />


We will also have a number of designers join us for pertinent workshops and lectures.<br />

In this setting, you are guaranteed individual instruction and attention from our faculty.<br />

Since your student peer group will be comprised of students who are just as serious<br />

and hard working as you, you will learn a lot from each other as well.<br />

Spanish language & culture immersion<br />

You are in Mexico and although all classes will be conducted in english, why not<br />

improve your Spanish language skills and learn more about Mexican culture? It will<br />

make your time in the city that much more enjoyable, and Spanish is an eminently<br />

useful language. It is the language with the second largest number of speakers, after<br />

Mandarin and before english. You will attend an immersion Spanish language and<br />

culture class, which will meet for 75 minutes after lunch three or four days a week,<br />

depending on the week. We will offer 3 groups, each offered at a different level based<br />

on your skills, including a special section for students who are already fluent in Spanish.<br />

College Credits<br />

Upon successful completion of the CADI program you will receive an official CenTro<br />

transcript and be awarded three college credits, which can potentially be applied to<br />

future undergraduate studies at CenTro or elsewhere.<br />

Costs and Fees<br />

The total tuition and fees for the CADI program is US$2,400. These fees include<br />

all required art supplies and materials. You do not need to purchase any additional<br />

materials for your classes.<br />

A limited number of scholarships are available towards the US$2,400 tuition cost.<br />

These scholarships can cover up to full tuition and are based on the overall merit of<br />

your application and demonstrated financial need.<br />

room and board for double occupancy is US$1,250, for single occupancy it is $1,650.<br />


Reuse/Rethink/Review<br />

A pivot to the design process:<br />

Imagining new functions for existing forms.<br />

Taught by the Director of Product Design at CENTRO, Sebastián Ocampo.<br />

This intensive 3-week course will focus on the concepts of reusing design tools and<br />

rethinking the design process. Students will be presented with ten plaster molds<br />

designed to make existing objects and challenged to reuse them to create new products<br />

based on personal ideas. Through drawing, 3D modeling and reverse engineering,<br />

students will visualize how to combine parts of existing ceramic elements with wood<br />

and other materials, to create new forms and functions. Students will use the high<br />

tech 3D modeling and prototyping facilities at CenTro and an artisanal ceramics<br />

workshop in the city of oaxaca as their laboratory and production platforms. The course<br />

will emphasize product design sketching, model making and digital fabrication and will<br />

push students to develop their own voice. Students will create a logbook related to<br />

their personal experience and will produce sketches, drawings, digital images, and a<br />

final functional product. Students will also design how to exhibit their final product(s)<br />

and design and fabricate the packaging with which to ship these products home.<br />

Sebastián Ocampo<br />

An Anglo-Mexican designer, Sebastián ocampo completed his studies at the national School of<br />

Decorative Arts in Paris (enSAD). In 2000, he received the “LABeL VIA” for his collaboration with<br />

CLP Marqueteire, and participated in numerous exhibitions such as the “Art Deco” show at the<br />

Museo Franz Mayer and “18 ans: 18 chaises” at the French Cultural Center in Damascus, Syria.<br />

outstanding examples of his professional activities are the work done for the VIA (Association for<br />

the Appraisal of Innovation in Furniture), the magazine Intramuros, the Furniture Salon in Paris,<br />

the Fund for the Promotion of Arts and Crafts and the French embassy in Mexico. Sebastián has<br />

been the Director of the Product Design department at CenTro since our beginning in 2004.<br />

Francisco Torres<br />

Is a Spanish-Swiss industrial designer who studied at eCAL (University of Art and Design of<br />

Lausanne) where he earned a masters degree and taught design. He has worked with Jorg Boner<br />

(Zurich), Atelier oi (neuveville), Stephen Burks (new York) and was a taught with ronan Bouroullec<br />

at eCAL. Moreover, he has worked for the luxury market LVMH desarollando projects, Coty Prestige<br />

and Donna Karan. Francisco has received the Swiss national Design Award, the Design Award at<br />

the Design Biennial of Saint-etienne, and the Award of excellence from eCAL. He has also been<br />

nominated for recognition by the Design report, and the raymond Loewy Foundation.<br />


To give you a taste, this is what your second week in this course<br />

will look like: (All weekly schedules and more course details can be found on the CADI website)<br />

Time/day Sunday Monday Tuesday Wednesday<br />

7:30 - 8:30 AM<br />

9:00 - 12:00 AM<br />

12:15 - 1:00 PM<br />

1:15 - 2:30 PM<br />

2:45 - 5:45 PM<br />

6:15 - 7:30 PM<br />

8:00 - 10:00 PM<br />

10:30 PM<br />

11:30 PM<br />

12:00 PM<br />

Bfast in Hotel<br />

Travel to oaxaca<br />

Lunch TBD<br />

Dinner TBD<br />

Check in with PArA´S<br />

Lights out<br />

Bfast in Hotel<br />

PD studio work<br />

Lunch in Hotel<br />

Spanish/Culture<br />

PD studio work<br />

Dinner in Hotel<br />

Independent studio time PD<br />

Check in with PArA´S<br />

Lights out<br />

Reuse/Rethink/Review | A day in the life<br />

Bfast in Hotel<br />

PD studio work<br />

Lunch TBD<br />

Spanish/Culture<br />

PD studio work<br />

Dinner in Hotel<br />

Independent studio time PD<br />

Check in with PArA´S<br />

Lights out<br />

every day in your course will be different, but this will give you a sense of what one<br />

of your days will be like:<br />

After working in Mexico City for a week on sketching, building mock ups, and<br />

modeling in SolidWorks you will have decided what parts of the black clay molds<br />

you will be using for your individual projects. on our first day in oaxaca we will start<br />

with breakfast at the hotel–perhaps with atole, or agua de Jamaica as well as a cup of<br />

the great local coffee. We will then travel for 15 minutes by van to the Plaza Artesenal<br />

de Barro negro in San Bartolo Coyotepec. Master craftsman Javier Mateos Calderón<br />

will give you an introduction to the clay tradition in their area and his own family<br />

history related to this activity. Javier and his craftsmen will then demonstrate how<br />

to use the molds effectively and work with the clay to achieve the various finishes<br />

Bfast in Hotel<br />

PD studio work<br />

Lunch TBD<br />

Cultural Activities<br />

in oaxaca<br />

Dinner TBD<br />

Cultural Activities<br />

in oaxaca<br />

Check in with PArA´S<br />

Lights out<br />


Time/day Thursday Friday Saturday<br />

7:30 - 8:30 AM<br />

9:00 - 12:00 AM<br />

12:15 - 1:00 PM<br />

1:15 - 2:30 PM<br />

2:45 - 5:45 PM<br />

6:15 - 7:30 PM<br />

8:00 - 10:00 PM<br />

10:30 PM<br />

11:30 PM<br />

12:00 PM<br />

Bfast in Hotel<br />

PD studio work<br />

Lunch in Hotel<br />

Spanish/Culture<br />

PD outside work<br />

Dinner in Hotel<br />

PD studio work<br />

Check in with PArA´S<br />

Lights out<br />

Bfast in Hotel<br />

PD studio work<br />

Lunch in Hotel<br />

Spanish/Culture<br />

Cultural Activities in oaxaca<br />

Dinner in Hotel<br />

Check in with PArA´S<br />

Lights out<br />

Bfast in Hotel<br />

PD studio work<br />

Cultural Activities in oaxaca<br />

Dinner TBD<br />

Independent studio time PD Free time<br />

Check in with PArA´S<br />

Lights out<br />

that are possible with the material. We will then break for lunch at one of the local<br />

tianguis in town. After lunch you will work with the craftsmen and begin work with<br />

this unique clay, using the traditional methods just explained and demonstrated. You<br />

will pour the liquid clay into your molds and be able to start to confirm the feasibility<br />

of your design proposals.<br />

At the end of the day we will take the van back to our hotel. After some time<br />

to clean-up and rest we will explore the city of oaxaca on foot and get a tour of<br />

the Cathedral of our Lady of the Assumption. We will eat dinner at one of the<br />

restaurants on the Zócalo and perhaps you will try one of the famous moles or even<br />

the chapulines (fried grasshoppers with chile).<br />

PD class<br />

30 hrs/wk<br />

Spanish class<br />

5 hrs/wk<br />

Independent studio<br />

6 hrs/wk<br />

Workshops<br />

2.5 hrs/wk<br />


Interactive Narrative Design Lab<br />

Taught by the Director of Design for Digital Media at CENTRO, Manuel Alcalá.<br />

Students in this intensive 3-week course will be engaged in a series of projects focused<br />

on the use of digital tools to capture, process, create and distribute moving images<br />

and sounds in multiple interactive platforms. The course will follow the production<br />

rhythm of a professional interactive studio, which will have as its laboratories the vast<br />

megalopolis of Mexico City and the eclectic mix of modernity and tradition of the city<br />

of Oaxaca. Workshops will include digital filmmaking and animation, circuit-bending,<br />

videomapping, and the appropriation of social media and web platforms. Students will<br />

participate in several group projects, but will produce a highly personal body of work.<br />

At the end of the course students will showcase their process and final project, and will<br />

create and design their exhibition/delivery environment.<br />

Manuel Alcalá<br />

Manuel graduated with a bachelor’s degree in Film and Television from Boston University and later<br />

did his masters in Media Design at the Art Center College of Design in Pasadena, California. He<br />

has extensively promoted audiovisual media through projects such as the independent videoclub<br />

“Videodromo”, and the outdoor projections of “CINEabierto”. He has received support from<br />

IMCINE for screenwriting and project development, and was selected in the Talent Campus<br />

Guadalajara. He also founded JUDOmedia and the Public Workshop, offices that promote and<br />

create, through conferences, labs and workshops, design production focused mainly on visual<br />

arts and multimedia. He is currently developing projects for TABLOIDE (tabloide.mx), research<br />

studies and interactive content production and was involved with the production of OFFF in<br />

Mexico City this past October. Manuel has been Director of Design for Digital Media -one of our<br />

newest programs, for two years.<br />

Leslie García<br />

Leslie García’s work explores the fusion process between art and technology, using techniques<br />

such as the production of virtual tools, development of electronic prototypes, audio production,<br />

net art pieces design and visual generative codes. She co-founded DreamAddictive electronic<br />

media collective, in Tijuana Mexico 2003- 2010. She has exhibited her work in individual and<br />

group shows, and in various festivals. She has collaborated with: Media Lab Prado, Museo de<br />

Arte Reina Sofía, Eyebeam, O1SJ, Museum of Latin American Arts, Piksel Festival, Ars Electronica,<br />

<strong>Centro</strong> Cultural de España, Public Art Lab Berlin, NOMAD Center for Media Research, Museum<br />

of Contemporary Art in Szczecin, Transitio_MX and others. She recently received grants from,<br />

FONCA (Jóvenes Creadores, Multimedia category, 2009 and 2011) and CENTRO MULTIMEDIA<br />

2010. Leslie has been teaching at CENTRO since 2010. http://lessnullvoid.cc/content/en/<br />


12<br />

To give you a taste, this is what your second week in this course<br />

will look like: (All weekly schedules and more course details can be found on the CADI website)<br />

Time/day Sunday Monday Tuesday Wednesday<br />

7:30 - 8:30 AM<br />

9:00 - 12:00 AM<br />

12:15 - 1:00 PM<br />

1:15 - 2:30 PM<br />

2:45 - 5:45 PM<br />

6:15 - 7:30 PM<br />

8:00 - 10:00 PM<br />

10:30 PM<br />

11:30 PM<br />

12:00 PM<br />

Bfast TBD<br />

Cultural Activities<br />

in Mexico City<br />

Lunch TBD<br />

Cultural Activities<br />

in Mexico City<br />

Dinner TBD<br />

Visiting Artists/PArA´S/<br />

Alumni workshops<br />

Check in with PArA´S<br />

Lights out<br />

Interactive Narrative Design Lab | A day in the life<br />

every day in your course will be different, but this will give you a sense of what one<br />

of your days will be like:<br />

Bfast in Hotel<br />

DDM classroom work<br />

Lunch at CenTro<br />

Spanish/Culture<br />

DDM outside work<br />

Dinner in Hotel<br />

Independent studio time<br />

DDM<br />

Check in with PArA´S<br />

Lights out<br />

Bfast in Hotel<br />

DDM classroom work<br />

Lunch at CenTro<br />

Spanish/Culture<br />

DDM outside work<br />

Dinner in Hotel<br />

Independent studio time<br />

DDM<br />

Check in with PArA´S<br />

Lights out<br />

The first part of our transmedia project will be to explore and document some of the<br />

unique spaces and improbable characters of Mexico City. The first few days we will<br />

plan, discuss and prepare in order to develop a more thorough understanding of our<br />

subjects and audience. A visiting lecturer will speak to us about interface and<br />

its crucial role in a multiplatform narrative. We will view and analyze interactive<br />

documentaries online, and decide which aspects appeal to our own work as media<br />

designers. We will conduct a workshop on how to use digital tools for capturing<br />

video, audio and geolocations, and you will learn how to use tools like openStreet<br />

Maps to incorporate interactive maps into your narrative.<br />

on our first Wednesday, with this knowledge under our belt, we will venture into<br />

Mexico City with the photographer Mark Powell as our guide. Mark has made a career<br />

Bfast in Hotel<br />

Travel to Puebla<br />

Lunch TBD<br />

Cultural Activities in Puebla<br />

Dinner TBD<br />

Travel to oaxaca<br />

Check in with PArA´S<br />

Lights out<br />


Time/day Thursday Friday Saturday<br />

7:30 - 8:30 AM<br />

9:00 - 12:00 AM<br />

12:15 - 1:00 PM<br />

1:15 - 2:30 PM<br />

2:45 - 5:45 PM<br />

6:15 - 7:30 PM<br />

8:00 - 10:00 PM<br />

10:30 PM<br />

11:30 PM<br />

12:00 PM<br />

Bfast in Hotel<br />

DDM outside work<br />

Lunch TBD<br />

Spanish/Culture<br />

DDM outside work<br />

Dinner in Hotel<br />

DDM outside work<br />

Check in with PArA´S<br />

Lights out<br />

Bfast in Hotel<br />

DDM outside work<br />

Lunch TBD<br />

Spanish/Culture<br />

Cultural Activities<br />

in oaxaca<br />

Dinner in Hotel<br />

Independent studio time<br />

DDM<br />

Check in with PArA´S<br />

Lights out<br />

Bfast in Hotel<br />

DDM outside work<br />

Lunch TBD<br />

Cultural Activities<br />

in oaxaca<br />

Dinner TBD<br />

Free time<br />

Check in with PArA´S<br />

Lights out<br />

of documenting unusual spaces and characters in urban settings from Detroit to<br />

Mexico City. He will share his work (www.markalor.com) and brainstorm with us<br />

over breakfast and coffee at Hotel Polanco. We will then journey through Mexico<br />

City’s subway system, the second largest in north America. Mark will guide<br />

us in his approach to meeting people, talking with them about their lives and<br />

neighborhood, and creating interesting portraits. How do you tell a visual story?<br />

How do you capture and show what you see? We will use our digital tools for<br />

capturing these places, people and encounters. We will break for lunch at a local<br />

tienda, and discuss our progress and experiences. After lunch we will continue<br />

our exploration and capture more images, sounds and video. Around 3 PM we<br />

will return to CenTro with our collected images and documentation to process<br />

our material. After a workshop on video formats and storage protocols, each<br />

student will have a space to present the material they captured. We will break<br />

for dinner and end the day with a shared installation experience of our interactive<br />

documentary of the day on the CenTro terrace.<br />

DDM class<br />

27 hrs/wk<br />

Spanish class<br />

5 hrs/wk<br />

Independent studio<br />

6 hrs/wk<br />

Workshops<br />

2.5 hrs/wk<br />


Campus and facilities<br />

in Mexico City and Oaxaca<br />

CENTRO Campus<br />

CenTro’s campus is located in Lomas de Chapultepec, a residential neighborhood in<br />

the northwestern part of Mexico City (in Mexico it is known as the Distrito Federal,<br />

or DF for short.) CenTro’s main building -designed by world-renowned Mexican<br />

architect enrique norten, blends exterior and interior spaces and takes advantage of<br />

Mexico City’s temperate climate. The building has 5 floors of departmental studio<br />

facilities, open studios, computer labs, small lecture spaces, a media center, and a<br />

café serving lunch, snacks and coffee. Most facilities will be available to the CADI<br />

students.<br />

Campus & City Safety<br />

CenTro has a safe college campus. Access to our building is monitored 24/7 by<br />

security guards and access is restricted to current students and staff with valid CenTro<br />

ID cards. You will be able to work in an environment where you feel safe and secure.<br />

our summer program students will be supervised 24/7 by CADI and CenTro staff,<br />

whether they are in our studio facilities, our residence hotel, in transit between<br />

buildings, or on one of our many cultural excursions.<br />

Facilities at CENTRO in Mexico City:<br />

Product design students will have access to everything from architectural drafting<br />

tables, to a CnC router, laser cutter, 3D Printers, and a fully equipped shop for wood,<br />

metal and plastics fabrication. All studios have designated studio technicians who<br />

can advise and assist students with their fabrication processes. Students will also<br />

learn to work with 3D modeling in SolidWorks as part of their projects.<br />

Design for digital media students will have designated priority access to our large<br />

multi-use open film studio with 40 ft. ceilings and movable walls. You will have<br />

access to the film equipment and editing suites of our Film and TV program and<br />

CenTro’s Media Lab. In the Media Lab you can work with microprocessors, various<br />

sensors, projectors and electrical materials to construct physical interfaces. our<br />

computer labs are equipped with Macintosh computers with After effects, Final Cut<br />

Pro, and similar software programs. CenTro is sponsored by SonY ALPHA, which<br />

is providing us with several models of their latest Digital SLr cameras, which we will<br />

use throughout the course.<br />


Facilities in Oaxaca City<br />

For our Interactive Narrative Design Lab students:<br />

During our 5-day stay in oaxaca we will capture the sights and sounds in and around<br />

the city of oaxaca. We will also make extensive use of the facilities at the <strong>Centro</strong><br />

de Diseño de oaxaca (CDo). Located in the former monastery of the 16th Century<br />

Church of Santo Domingo de Guzmán, CDo is the first and only government<br />

sponsored institution to promote design as a strategic tool for fostering social,<br />

economic and culture development in Mexico. CDo will be our onsite laboratory<br />

where we will conduct videomapping workshops and talks with local designers. As<br />

part of our program in oaxaca we will also do a final videomapping showcase on the<br />

façade of the former monastery.<br />

For our Reuse/Rethink/Review students:<br />

During our week-long stay in oaxaca our primary studio facility will be the atelier<br />

Plaza Artesenal de Barro negro in San Bartolo Coyotepec. This is one of several<br />

ateliers using the traditional black pottery technique for which oaxaca is famous.<br />

You will work directly with master craftsman Javier Mateos Calderón and his<br />

assistants to fabricate slip casts of parts of your plaster molds. We will also visit<br />

several other fabrication studios such as the hacienda-studio oax-i-fornia and the<br />

wood fabrication shop Tip Muebles in Ixtlán de Juárez.<br />

For all students:<br />

During our oaxaca stay all students will visit several sites of interest such as the<br />

Textile Museum of oaxaca, the Instituto de Artes Gráficas de oaxaca (IAGo), and the<br />

important archeological site of Monte Albán.<br />


CADI Staff<br />

Our CADI staff represents a wonderful mix of US and Mexican expertise.<br />

Ms. Jenny Gifford, program director for CADI.<br />

Ms. Gifford is the Dean of Visual Art at the Dreyfoos School for the Arts in West Palm<br />

Beach, Florida and has over ten years of experience coordinating summer sessions at<br />

the Marie Walsh Sharpe summer art program in Colorado. She holds an MFA degree<br />

in painting from Pratt, exhibits regularly and has supervised high school art students<br />

on trips to France and all over the US for many years. She brings with her a deep<br />

understanding of US high school art students, speaks Spanish fluently and will be a<br />

great asset to the program.<br />

Ms. Andrea García-Cano Turner, residence director for CADI.<br />

Ms. García-Cano Turner holds a bachelor degree in Interior architecture from CEDIM<br />

in Monterrey, Mexico. She studied architecture at Parsons, the New School for Design<br />

and organized trips for Mexican students to study at Parsons, 3rd Ward, FIT and<br />

NYU. She is an assistant for the industrial design degree, works with departmental<br />

alumni and faculty and helps develop new projects. She knows Mexico City well and<br />

is fluent in English and Spanish.<br />

Hans Evers, program assistant for CADI.<br />

Hans Evers is the USA Liaison for CENTRO and the Director of College Advising at<br />

Design and Architecture Senior High School. He is adjunct faculty at the Florida International<br />

University and holds an MFA in Sculpture from the School of the Museum<br />

of Fine Arts, Boston and an MA in Art History from Tufts University. He has 14 years<br />

of admissions experience at MassArt, SMFA Boston, the Maryland Institute College<br />

of Art and the Willem de Kooning Academy in Rotterdam.<br />

We will also have two full-time American PARA’s (Program Assistants/Residence<br />

Assistants) to provide additional supervision and support.<br />

Yarminiah Rosa is a recent graduate from the Cooper Union whose resume includes<br />

a year as Residence Advisor in the Cooper dorms. Yarminiah is fluent in Spanish as<br />

well. Marcello Cunha is graduating from the Maryland Institute College of Art this<br />

May, has served as a teaching assistant/residence counselor in the MICA summer<br />

program for two years, and worked at the Marie Walsh Sharpe summer program as<br />

a resident assistant last year. He speaks fluent Portuguese and is brushing up on his<br />

Spanish. The PARA’s will be an important resource for our CADI students, and will be<br />

able to help resolve most personal issues arising during the program.<br />


Housing, meals and transportation<br />

in Mexico City and Oaxaca<br />

Mexico City: living at Hotel Polanco<br />

CenTro does not currently have a residence facility. We will be adding a residence<br />

hall on our new campus, which will open in 2014. For the CADI program in 2013<br />

we will use Hotel Polanco as our residence hotel. Hotel Polanco is a three star hotel<br />

in the upscale Polanco neighborhood about 20 minutes by foot and 10 minutes<br />

by van from CenTro. Students will be able to choose a shared double room, or a<br />

single for an additional charge. our program and residence directors and PArA’s<br />

will also reside in the Hotel Polanco and will be responsible for chaperoning and<br />

managing student activities and the living environment. CADI students will not be<br />

allowed to leave the hotel after curfew and they will be expected to adhere to our<br />

rules of conduct at all times.<br />

Oaxaca City<br />

During our stay in oaxaca City, we will be residing in two different hotels. The hotels are<br />

located five small blocks from each other in the center of the city, close to the Zócalo.<br />

reuse/rethink/review students will reside at Hotel Las Golondrinas from July 7th<br />

through the 15th.<br />

Hotel Las Golondrinas is located in an old casa de vecindad consisting of many smaller<br />

structures around an interior courtyard with lush plantings. rooms are doubles and<br />

triples with simple but tasteful furniture and views of the courtyard. The hotel serves a<br />

simple breakfast in the colorful courtyard Interactive narrative Design Lab students will<br />

reside in Hotel oaxacalli from July 10th through the 15th.<br />

Interactive narrative Design Lab students will reside in Hotel oaxacalli from July 10th<br />

through the 15th.<br />

Hotel oaxacalli is a restored colonial house with rooms on two levels around a<br />

traditional central courtyard. rooms have two double beds, tile floors, and simple<br />

furnishings. The hotel’s restaurant serves freshly prepared oaxacan and French dishes<br />

in the dining area.<br />


Meals<br />

All breakfasts and dinners are provided and are included in the total program costs. In<br />

Mexico City, breakfast and dinner are provided either at Hotel Polanco or at the CenTro<br />

campus café. During our time in oaxaca, breakfast will be provided at the hotels. We<br />

will enjoy dinner at local restaurants; these meals will be paid by CenTro.<br />

Students will only be responsible for purchasing their own luncheons.<br />

All meals we provide will include options for vegetarians, but we are not able to provide<br />

vegan options. Students with special dietary needs and/or restrictions must specify these<br />

on the CADI enrollment forms prior to arrival. We will make all efforts to accommodate<br />

your needs, but not all preferences can be accommodated. Students with severe allergies<br />

are encouraged to bring supplemental food items with them. You will also have access<br />

to microwaves and vending machines at CenTro and in the hotels.<br />

Mexico City and oaxaca have earned reputations as great culinary centers. no state in<br />

Mexico compares with oaxaca in the variety of cuisines found within its borders due<br />

to the relative geographic isolation of its people, and the climates in which foods are<br />

produced. oaxaca’s gastronomy is known for its “seven moles,” chapulines, oaxaca<br />

tamales in banana leaves, and tasajo. You have certainly had Mexican food in the US<br />

but you´ll see that is it very different from the food you will have in Mexico. There are<br />

many exciting new types of food for you to try... from fried cactus leaves (nopal frito)<br />

to chapulines con guacamole... that is fried grasshoppers for those who are not fluent<br />

in Spanish. We hope you will be adventurous!<br />

Transportation and Supervision<br />

All transportation in Mexico City is with CenTro vans and our regular certified drivers.<br />

These vans (we refer to them as “ideas in motion”) and drivers are used extensively in<br />

our degree program throughout the year.<br />

Upon your arrival at Benito Juárez International Airport in Mexico City, you will be met<br />

by CADI staff andour PArA’s and will be transported to our residence hotel using our<br />

vans and drivers.We will use these vans for all our local transportation needs –including<br />

your drop-offat the airport at the end of the program and our local excursions. All of<br />

these trips and each individual van will at all times be supervised and chaperoned by<br />

our PArA’s, CenTro staff and/or faculty.<br />

For our major trip to oaxaca we will rent two large tour buses (one for each course) to<br />

accommodate students, staff and faculty. Students will be supervised by CenTro staff<br />

at all times during these trips as well. In oaxaca we will use transportation organized<br />

through our local partner institution, the <strong>Centro</strong> Diseño oaxaca.<br />


Mexico City and Oaxaca<br />

Mexico City and Oaxaca study abroad experience<br />

What is better than combining a rigorous and focused pre-college experience<br />

with an exciting and informative study abroad adventure? And if you want to<br />

study abroad, why travel the well-worn paths to Italy, France and other parts of<br />

europe? Why not visit the largest city in north America and the oldest architectural<br />

structures in Mesoamerica? our program includes numerous cultural excursions<br />

inside Mexico City as well as specific trips and work ‘in situ’ directly related to your<br />

design course. In short, these three weeks will be jam-packed with interesting<br />

experiences and will give you a completely new perspective on your Latin American<br />

neighbor to the south.<br />

Mexico City<br />

Metropolitan Mexico City is, by many accounts, the largest city in the Americas and the<br />

third largest in the world. It is also one of the highest cities in the world at an altitude of<br />

7,200 feet. Mexico City is a fascinating metropolis with a wealth of cultural resources.<br />

It is consistently listed among the top 10 cities to visit in Latin America according to<br />

Travel & Leisure Magazine (ranked # 4 in 2012 and #3 in 2011), and this year, it is<br />

listed as having one of the top 10 bike sharing programs in the world. Mexico City is<br />

a wonderful cacophony of color and sights and a fascinating cultural mix of old and<br />

new. It has been and continues to be a real inspiration for artist and designers. Think<br />

of Diego rivera and Frida Kahlo, and more recently of Gabriel orozco and enrique<br />

norten. Mexico City, is the leading cultural center of Latin America and you will be<br />

surprised by how modern and sophisticated the DF (Distrito Federal) is in terms of<br />

contemporary architecture, art and design. The area of Lomas de Chapultepec where<br />

CenTro is located can be compared to Century City in Los Angeles and the Cuatro<br />

Torres Business Area (CTBA) in the Paseo de la Castellana district of Madrid. Polanco,<br />

the area where Hotel Polanco is located on the other hand, feels very much like the<br />

Upper West Side of Manhattan in terms of scale and neighborly areas with parks full of<br />

parents and kids; and like the Upper east Side in terms of high-end shops, restaurants<br />

and hotels. Mexico City is also home to some of the great museums and sights of<br />

the world. The CADI program will take full advantage of all these resources but we<br />

will also immerse ourselves in the contemporary culture of Mexico City. We will, for<br />

example, attend a soccer match in the estadio Azteca –which is a completely different<br />

experience from going to an American football or baseball game.<br />


We will visit many of the museums and modern galleries but will also visit the canals<br />

and ‘chinampas’ of Xochimilco.<br />

For more information on Mexico city’s cultural resources:<br />

http://en.wikipedia.org/wiki/Mexico_city<br />

Oaxaca<br />

The city of oaxaca is the capital and largest city of oaxaca state and is home to the native<br />

Zapotec and Mixtec cultures. In Mexico, oaxaca is known as “the face of the nation.”<br />

A Spanish-colonial city, it represents one of the nation’s richest cultural heritages in art,<br />

food, and textiles, and has one of the most diverse bio-regions anywhere. In 2010,<br />

Travel & Leisure Magazine ranked oaxaca 8th in the world, ahead of Barcelona and<br />

new York, as one of the “World’s Best” top 10 cities to travel to. Lonely Planet ranked<br />

oaxaca as one of its top 10 world food cities and Food and Wine Magazine ranked<br />

oaxaca as one of 20 best-of-the-best of the world’s premier food destinations. Along<br />

with the 2,500-year old archeological site of Monte Alban, oaxaca has been named a<br />

World Heritage Site by UneSCo. oaxaca has developed as a major center for design<br />

and crafts in recent years and is the home of the new <strong>Centro</strong> de Diseño de oaxaca<br />

–the first and only government sponsored institution to promote design as a strategic<br />

tool for fostering social, economic and cultural development. The <strong>Centro</strong> de Diseño de<br />

oaxaca, will be a sponsor and strategic partner with CenTro for our CADI program.<br />

oaxaca city is about a five-hour bus ride from Mexico City. It is a frequent destination<br />

for CenTro faculty and students. All CenTro freshmen enrolled in our mandatory first<br />

year “color” class visit oaxaca. Many of our special projects and workshops take place<br />

in this area and a number of students do their community service projects here. It is a<br />

city and area where CenTro has high visibility and many exciting cultural and artistic<br />

connections. In oaxaca we will visit several fabrication studios such as the haciendastudio<br />

oax-i-fornia and the wood fabrication shop Tip Muebles in Ixtlán de Juárez. We<br />

will also tour the Textile Museum of oaxaca, the Instituto de Artes Gráficas de oaxaca<br />

(IAGo), and of course the important archeological site of Monte Albán.<br />

For more information on Oaxaca’s cultural resources:<br />

http://en.wikipedia.org/wiki/Oaxaca,_Oaxaca<br />


Program costs, scholarships<br />

and application process<br />

Course Costs<br />

The total tuition and fees for the 3-week CADI program is US$2,400.<br />

These fees include all required art supplies and materials. You do not need to purchase<br />

any additional materials for your classes.<br />

room and board<br />

• Double occupancy is US$1,250<br />

• Single occupancy is US$1,650.<br />

The room and board fees cover all your expenses in Mexico, including local transport<br />

and museum entrance fees.<br />

The only costs you will incur are your lunches and any personal purchases you may<br />

want to make during your stay. Lunch in the CenTro café or elsewhere costs between<br />

US$5-US$8. Your total cost for the three weeks is approximately $200.<br />

You will also be responsible for your own travel expenses and arrangements to and<br />

from Mexico City. If you book well in advance, your round trip to Mexico City should<br />

cost around US$500.<br />

Summer Precollege Scholarship Awards<br />

A limited number of scholarships are available towards the $2,400 tuition cost. These<br />

scholarships can cover up to full tuition and are based on the overall merit of your<br />

application and demonstrated financial need.<br />

If you are applying for a scholarship, you must also submit a copy of your parent’s most<br />

recent tax returns and pay stubs.<br />


Application Procedures & Timeline<br />

We will continue accepting applications through June 1st<br />

on a space available basis!<br />

Admission to the CADI program is highly selective and will be based mostly on the<br />

portfolio you submit.<br />

To be eligible to apply to the CADI program you must be a rising senior when you apply.<br />

Your anticipated year of graduation from high school should be 2014.<br />

To apply, you must submit the following materials by the deadlines specified below.<br />

All materials (including recommendations and transcripts) are submitted electronically<br />

using Slideroom at: http://CENTRO.slideroom.com<br />

1. Completed CADI 2013 application.<br />

2. Application fee.<br />

3. A portfolio of 10 pieces: we suggest that 5 of these should be related to your chosen<br />

design course. (Please refer to the portfolio submission guidelines in the application<br />

instructions on Slideroom for more details on how to format the images of your work).<br />

4. Resume.<br />

5. High school transcript.<br />

6. Your response to our course specific application prompt.<br />

7. One teacher recommendation ––from a teacher in art, design, media or other<br />

discipline related to your design interest.<br />

Timeline WEBSITE)<br />

Due dates<br />

February 27 Applications for the CADI program will be available on line.<br />

April 1 Priority application deadline - application fee of $35<br />

April 15 Notifications –including scholarship offers<br />

will be e-mailed to priority admitted students.<br />

May 10 Notifications –including scholarship offers will be e-mailed<br />

to students who applied by April 30th<br />

May 15 Notifications –including scholarship offers will be e-mailed<br />

to students who applied by May 10th<br />

May 21 Payment deadline for all admitted students<br />

(priority and regular)<br />

May 24 All travel, insurance, and related forms will be<br />

emailed to registered students.<br />

Jun 1 EXTENDED application deadline - application fee of $55<br />

June 3 These forms are due back completed and signed.<br />

If you have not done so yet, you should book your travel<br />

& ensure you have a valid passport.<br />

Sunday June 30th Travel to Mexico City<br />

Sunday July 21st Travel back home.<br />


General Information<br />

Student Conduct<br />

The CenTro Advanced Design Institute is designed for independent rising senior<br />

high school students who are mature and will take initiative in and outside of the<br />

classroom. If you and/or your parents are looking for a sheltered and highly structured<br />

environment, this program may not be a good match for you. Please consider this<br />

carefully before applying.<br />

CADI students are expected to maintain the highest standards of personal conduct,<br />

and be respectful of personal and CenTro property and of the rights of other students<br />

and staff. All students participating in CADI must sign and abide by the CADI Code<br />

of Student Conduct and additional program rules, which are sent to all students once<br />

enrolled in the program. For more detailed information please refer to the CADI Code<br />

of Student Conduct on our CADI website.<br />

Transcripts and college credits<br />

Upon successful completion of the CADI program, you will receive an official CenTro<br />

transcript indicating you have earned 3 college credits. CenTro has the highest level<br />

of accreditation with the Mexican Department of education and our transcripts are<br />

recognized and honored all over the world.<br />

Language and prerequisites<br />

All classes are conducted in english and all faculty and staff are fluent english speakers.<br />

There are no prerequisites for the courses in Product Design and Design for Digital<br />

Media. To be eligible to apply you must be a rising high school senior -your expected<br />

year of graduation from High School should be 2014. The application process for<br />

CADI will be selective and will be mostly based on the strength of your portfolio. There<br />

are also no prerequisites for the Spanish Immersion Conversation class. We will offer<br />

three sections to accommodate all levels of Spanish proficiency from first-time learner<br />

through fluent speaker.<br />


Health Insurance<br />

CADI students must show proof that they have current health insurance and that this<br />

coverage extends to Mexico during their stay. We recommend you check with your<br />

current medical insurance company whether your coverage applies while traveling in<br />

Mexico. If your insurance does not cover you in Mexico, we require that you secure<br />

additional insurance for the duration of the CADI program<br />

There are many companies, which provide travel insurance and health care coverage<br />

in Mexico.<br />

once you have been accepted and you have registered for the program we will send<br />

mandatory health forms for you to complete and return to CenTro prior to your arrival.<br />

All details pertaining to health and medical insurance will be covered in these forms.<br />

Please refer to the following two sources:<br />

http://travel.state.gov/travel/cis_pa_tw/cis/cis_970.html#insurance<br />

http://traveltips.usatoday.com/health-insurance-travel-mexico-19311.html<br />

Health Medical<br />

CenTro does have its own health center on campus with an on-duty nurse who can<br />

provide immediate care and resolve simple medical issues, including help with the<br />

infamous ‘turista’ stomach ailments. Students are instructed to avoid drinking tap<br />

water or eating foods that could be contaminated and to avoid purchasing food from<br />

street stands, and unreliable restaurants. Despite the best precautions however, some<br />

students will contract a stomach bug. The normal bout with ‘turista’ lasts 1-3 days;<br />

usually Pepto-Bismol and Tylenol are the best sources for relief. CenTro has a contract<br />

with Hospital español, one of the top local hospitals, where we refer students who<br />

cannot be helped effectively by the nurses in our health center. We also have a contract<br />

with a local ambulance service in case of emergencies.<br />

Hospital details<br />

Beneficencia española (Hospital español)<br />

ejército nacional 613, Colonia Granada, México, D.F.<br />

Tel.: (+52-55) 5255-9659 | 5255-9660<br />

emergency: (+52-55) 5255-9645 to 49<br />

Website: www.hespanol.com<br />


Passports and travel documents<br />

You will need a valid passport to be able to travel to Mexico. You do not need a special Visa,<br />

or additional paperwork for a three-week stay, and travelling to Mexico is easy and safe.<br />

You will be responsible for booking your own round-trip air transport from your home to<br />

Mexico City. You will book your flight to Benito Juárez International Airport (MeX). Upon your<br />

arrival at the airport, you will be met by CADI staff and our PArA’s and will be transported<br />

to our residence hotel using our CenTro vans and certified drivers. In case of unforeseen<br />

delays or flight changes, we will ensure we have staff at the airport to help you and welcome<br />

you. our program director, and residence director will at all times be reachable via email and<br />

through US cell phone numbers in case you need to communicate last-minute changes to<br />

your arrival time.<br />

When you go through immigration at the airport you will be issued a visitor visa. This is a<br />

loose piece of paper you should keep with your passport. You will be required to return<br />

it at immigration when you leave Mexico. A notarized letter of consent from parent(s) is<br />

required for minors (anyone under the age of 18) traveling alone, with one parent, or in<br />

someone else’s custody. A form letter for parents to use for this purpose will be sent. Please<br />

allow yourself ample time to have the letter notarized. The state department states that a<br />

minor traveling alone or with only one parent should have evidence of the relationship and<br />

permission of the parents or legal guardian not present for the child’s travel. Having such<br />

documentation on hand, even if not required, may facilitate entry and departure. If a child’s<br />

last name is different from that of his/her parents, the student should also bring their birth<br />

certificate or official documents confirming the parent-child relationship.<br />


CENTRO College for Design, Media and Film<br />

Gina Diez Barroso de Franklin<br />

PreSIDenT<br />

Abraham Franklin Silverstein<br />

VICe-PreSIDenT<br />

Kerstin Scheuch<br />

GenerAL DIreCTor<br />

Interior Architecture<br />

Beata nowicka<br />

DIreCTor<br />

Film and Television<br />

Jorge Bolado<br />

DIreCTor<br />

Visual Communication<br />

Uzyel Karp<br />

DIreCTor<br />

Product Design<br />

Sebastián ocampo<br />

DIreCTor<br />

Digital Media Design<br />

Manuel Alcalá<br />

DIreCTor<br />

Textile and Fashion Design<br />

Liza niles<br />

DIreCTor<br />

Marketing and Advertising<br />

Federico Antoni<br />

DIreCTor<br />

centro.edu.mx<br />

CADI Partners and Sponsors<br />


Alfredo Achar Tussie<br />

Marcos Achar Levy<br />

Carlos Alazraki<br />

Gloria Amtmann<br />

Pedro Aspe<br />

Antonio Cué Sánchez navarro<br />

Alfredo elías Ayub<br />

José ramón elizondo<br />

Adolfo Fastlicht<br />

Andrés Gómez<br />

Marinela S. Lerdo de Tejada<br />

enrique norten<br />

Carlos rojas Mota Velasco<br />

Javier Sordo Madaleno<br />


red Burns, nY<br />

Dorothy Dunn, nY<br />

Ángel Sánchez, nY<br />

<strong>Centro</strong> de Diseño de Oaxaca<br />


College for Design, Media and Film<br />

Sierra Mojada 415<br />

Lomas de Chapultepec<br />

México, D. F., 11000<br />

centro.edu.mx<br />

Advanced<br />

Design<br />

Institute<br />


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