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140 PART 2 Important Financial Concepts<br />

as <strong>the</strong> discount rate, required return, cost of capital, and opportunity cost. These<br />

terms will be used interchangeably in this text.<br />

EXAMPLE Paul Shorter has an opportunity to receive $300 one year from now. If he can<br />

earn 6% on his investments in <strong>the</strong> normal course of events, what is <strong>the</strong> most he<br />

should pay now for this opportunity? To answer this question, Paul must determine<br />

how many dollars he would have to invest at 6% today to have $300 one<br />

year from now. Letting PV equal this unknown amount and using <strong>the</strong> same notation<br />

as in <strong>the</strong> future value discussion, we have<br />

PV (1 0.06) $300 (4.7)<br />

Solving Equation 4.7 for PV gives us Equation 4.8:<br />

$300<br />

PV <br />

(4.8)<br />

(1 0.06)<br />

$283.02<br />

The value today (“present value”) of $300 received one year from today,<br />

given an opportunity cost of 6%, is $283.02. That is, investing $283.02 today at<br />

<strong>the</strong> 6% opportunity cost would result in $300 at <strong>the</strong> end of one year.<br />

The Equation for Present Value<br />

The present value of a future amount can be found ma<strong>the</strong>matically by solving<br />

Equation 4.4 for PV. In o<strong>the</strong>r words, <strong>the</strong> present value, PV, of some future<br />

amount, FVn, to be received n periods from now, assuming an opportunity cost of<br />

i, is calculated as follows:<br />

FVn<br />

<br />

(1 i) n<br />

1<br />

<br />

(1 i) n<br />

PV FV n (4.9)<br />

Note <strong>the</strong> similarity between this general equation for present value and <strong>the</strong><br />

equation in <strong>the</strong> preceding example (Equation 4.8). Let’s use this equation in an<br />

example.<br />

EXAMPLE Pam Valenti wishes to find <strong>the</strong> present value of $1,700 that will be received 8<br />

years from now. Pam’s opportunity cost is 8%. Substituting FV8$1,700, n8,<br />

and i0.08 into Equation 4.9 yields Equation 4.10:<br />

$1,700 $1,700<br />

PV $918.42 (4.10)<br />

(1 0.08) 8 1.851<br />

The following time line shows this analysis.<br />

Time line for present<br />

value of a single<br />

amount ($1,700 future<br />

amount, discounted at<br />

8%, from <strong>the</strong> end of<br />

8 years)<br />

0 1 2 3 4 5 6 7 8<br />

PV = $918.42<br />

End of Year<br />

FV 8 = $1,700

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