Beiträge zur Hochschulforschung - European University Association

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56 Mark Lammerts When talking to media, will it be understood that a researcher can be perfectly objec- tive to a certain case in which his partner is involved from which he also receives funding? These are challenges to look out for. Whatever the institutions does, it should understand its own brand values and always steer to remain close to them. Working with the corporate sector is a great means to diversify funds, but also helps to make what universities do more relevant and what companies do more competitive. Both will benefit from each other’s strengths and brands and therefore become more embedded in society itself. Contact: J.J.M.Lammerts@tudelft.nl Mark Lammerts obtained an MSc in Space Geodesy at Delft University of Technology in 1988. He worked in Marketing & Communication roles in different sectors in the industry, firstly with Toshiba and later with Royal Dutch Shell, where he was respon- sible for their credit card business. He moved to the investment management industry in 1997, where he was Senior Vice President and Global Head of Marketing & Com- munications with ABN AMRO’s investment management business. After over 20 years in the industry, in early 2009, he transferred to his Alma mater, to become Director of Marketing & Communications. Beiträge zur Hochschulforschung, 33. Jahrgang, 2/2011
Beiträge zur Hochschulforschung, 33. Jahrgang, 2/2011 57
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IHF Beiträge zur Bayerisches Staat
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Impressum Beiträge zur Hochschulfo
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2 Orientation, themes and target au
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4 Editorial Obwohl Hochschulen als
Page 10 and 11: 6 We would like to warmly thank the
Page 12 and 13: 8 Abstracts Partnerschaften und die
Page 14 and 15: 10 Abstracts Mark Lammerts: Challen
Page 16 and 17: 12 Jean-Marc Rapp An introduction t
Page 18 and 19: 14 Jean-Marc Rapp long-term financi
Page 20 and 21: 16 Jean-Marc Rapp The European Unio
Page 22 and 23: 18 Thomas Estermann, Enora Bennetot
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Page 46 and 47: 42 Nigel Thrift that, on average in
Page 48 and 49: 44 Nigel Thrift relationships with
Page 50 and 51: 46 Nigel Thrift South Africa and Ta
Page 52 and 53: 48 Mark Lammerts Challenges of univ
Page 54 and 55: 50 Mark Lammerts Graph 3: Increasin
Page 56 and 57: 52 Mark Lammerts Joining forces wit
Page 58 and 59: 54 Mark Lammerts strategy building,
Page 62 and 63: 58 Joanna Motion, Adrian Beney Inco
Page 64 and 65: 60 Joanna Motion, Adrian Beney 3 Lo
Page 66 and 67: 62 Joanna Motion, Adrian Beney Ther
Page 68 and 69: 64 Joanna Motion, Adrian Beney able
Page 70 and 71: 66 Joanna Motion, Adrian Beney a lo
Page 72 and 73: 68 Sheila Gupta Professionalisation
Page 74 and 75: 70 Sheila Gupta ment structures. Go
Page 76 and 77: 72 Sheila Gupta institutions are of
Page 78 and 79: 74 Sheila Gupta ■ Delivering new
Page 80 and 81: 76 Michael Jansen Funding condition
Page 82 and 83: 78 Michael Jansen This is in partic
Page 84 and 85: 80 Michael Jansen 2012. This notabl
Page 86 and 87: 82 Michael Jansen which can only be
Page 88 and 89: 84 Michael Jansen ing the strategy
Page 90 and 91: 86 Thomas Estermann, Monika Steinel
Page 96 and 97: 92 Bibliography Bibliography Aartse
Page 98 and 99: 94 Hinweise für Autoren Hinweise f
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