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“<br />
#11 / JUNE 2013<br />
EDITORIAL<br />
Kepa Bedialauneta,<br />
Director General of the <strong>Fagor</strong> <strong>Industrial</strong> Group<br />
At the end of the year we shall present<br />
the new generation of dishwasher; in<br />
June we will exhibit the standard spin<br />
washer extractors at the Clean Show,<br />
and we will continue with the new<br />
Advance ovens which are already an<br />
established reality.<br />
Continued on page 2<br />
FAGOR PEOPLE<br />
Interview with:<br />
FAGOR<br />
FOCUS<br />
”<br />
Gorka Arregi,<br />
Head of Technical Assistance Service (SAT),<br />
Spain and Portugal<br />
Antonio Sánchez,<br />
<strong>Industrial</strong> Director of the<br />
<strong>Fagor</strong> <strong>Industrial</strong> Group<br />
LABORATORIES
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
EDITORIAL<br />
Kepa<br />
Bedialauneta<br />
Director General of the<br />
<strong>Fagor</strong> <strong>Industrial</strong> Group<br />
International commitment<br />
As a result of the current complicated economic<br />
climate in Spain and in Europe, many<br />
companies are packing their bags and travelling<br />
around the world to diversify markets.<br />
Fortunately for <strong>Fagor</strong> industrial, this is not<br />
something new, as our internationalisation<br />
process began years ago. The company<br />
has established a presence in several international<br />
markets on the basis of the quality<br />
of the products, cutting-edge technology<br />
and commitment to our customers, who<br />
we advise and support on their commercial<br />
ventures. It is also thanks to the dedication<br />
of 1700 professionals who work in the ten<br />
production plants around the world and the<br />
SUMMARY<br />
FAGOR NEWS<br />
OF INTEREST<br />
FAGOR FOCUS<br />
FAGOR PEOPLE<br />
04<br />
30<br />
40<br />
48<br />
ten commercial affiliates on the five continents.<br />
Thanks to everyone’s efforts, <strong>Fagor</strong><br />
<strong>Industrial</strong> had a turnover of 174 million Euros<br />
in 2012.<br />
And with everyone’s efforts we have also<br />
managed to establish ourselves as a reliable<br />
technological company. Thanks to<br />
the Certigaz certification, our laboratory in<br />
Oñati, with 700 square metres in which to<br />
“In 2013 we intend to consolidate<br />
our Group and all our brands”<br />
produce designs and conduct tests and<br />
approvals, has become a reference in the<br />
sector as all the certification and approval<br />
tests are “carried out at home”, undoubtedly<br />
a significant accomplishment which<br />
determines the quality of our installations<br />
and products. It also strengthens the three<br />
pillars of our strategy: commitment to quality,<br />
improvement of the service and an endeavour<br />
to communicate. This all serves to<br />
give us greater international weight.<br />
Because our presence outside Spain is a<br />
very important pillar in the growth of <strong>Fagor</strong><br />
<strong>Industrial</strong>. Our interest in opening new<br />
markets and strengthening those in which<br />
we already have a foothold is evidence of<br />
our firm commitment to internationalisation.<br />
We continue to attend major international<br />
events and the most important trade<br />
shows in the world. One such show is Gulfood,<br />
the largest event related to the food<br />
industry in the Middle East. This is held at<br />
the end of February in Dubai, a place where<br />
the name of <strong>Fagor</strong> <strong>Industrial</strong> is increasingly<br />
gaining weight. Another is the NAFEM,<br />
also at the end of February, organised by<br />
the North American Association of Food<br />
Equipment. Our company’s presence at<br />
the North American show also marks the<br />
tenth anniversary of <strong>Fagor</strong> <strong>Industrial</strong>’s affiliate<br />
in the United States. Without doubt, a<br />
success in a particularly complicated market<br />
led by American firms in which we are<br />
still advancing steadily.<br />
We also continue to view shows as a tool<br />
for displaying our brands. In fact, next October<br />
we will be at Host, the international<br />
show held in Milan (Italy), where we will undoubtedly<br />
cause surprise with the official<br />
presentation of the group from a spectacular<br />
stand. <strong>Fagor</strong> <strong>Industrial</strong> will also attend<br />
established shows for the sector, including<br />
several in the United States (the NRA in Chicago<br />
and Clean in New Orleans), some in<br />
Eastern Europe (Warsaw, Moscow, Krakow<br />
and Bucharest), and at locations of importance<br />
for the company such as Shanghai,<br />
where we return to the Hotelex show, and<br />
Mexico.<br />
In addition, our expansion process is reinforced<br />
by agreements with companies who<br />
are leaders in their respective markets. A<br />
clear example of this is the agreement with<br />
two Japanese companies who act as distributors<br />
for <strong>Fagor</strong> <strong>Industrial</strong> in Japan. Gaining<br />
entrance into the Japanese market was<br />
a significant accomplishment as it is firmly<br />
closed environment, making the achievement<br />
all the more valuable. Similarly, our<br />
presence in Latin America has been established<br />
thanks to agreements with partners,<br />
who are managing to make <strong>Fagor</strong> <strong>Industrial</strong><br />
one of the most recognised names in the<br />
region, and in the United States, where we<br />
have been hugely successful with products<br />
from the laundry sector.<br />
Our objective is to continue to invest in key<br />
markets. In addition to the United States<br />
and Japan, there is France, where we<br />
achieved a growth of 30% in 2012.<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s activity does not stop<br />
there. In 2013 we intend to consolidate<br />
our Group and all our brands. We will also<br />
continue to support major launches of new<br />
products: At the end of the year we shall<br />
present the new generation of dishwasher;<br />
in June we will exhibit the standard spin<br />
washer extractors at the Clean Show, and<br />
we will continue with the new Advance ovens<br />
which are already an established reality,<br />
as will be reflected at exhibitions and<br />
showrooms around the world . Not in vain<br />
does the <strong>Fagor</strong> <strong>Industrial</strong> Advance generation<br />
have one of the largest ranges of ovens<br />
in the market, both in terms of size and in<br />
terms of features, for gas or electricity, and<br />
with three finishes: Advance Plus, one of the<br />
best ovens in the market, Advance, with the<br />
best quality-price ratio, and Advance Concept,<br />
powerful and robust.<br />
And we should not forget that our objective<br />
is that Spanish cuisine continues to be at<br />
the head of world gastronomy. This is why<br />
we continue to back the catering sector and<br />
the top chefs with our participation at events<br />
such as the San Sebastián Gastronomika<br />
and many others.<br />
So, please enjoy the magazine, it is good<br />
enough to eat.<br />
2 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
3
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
FAGOR INDUSTRIAL IS<br />
ESTABLISHED IN CHINA AS A<br />
QUALITY BRAND<br />
CHINA<br />
NEWS<br />
If there is anything that characterises<br />
<strong>Fagor</strong> <strong>Industrial</strong>, it must be because it<br />
has not remained stuck in national or<br />
European markets, with their recent<br />
problems, but has set off to conquer<br />
other international markets, in order to<br />
increase its size and profitability. One<br />
such market that is on the rise is the<br />
Chinese market, in which <strong>Fagor</strong> <strong>Industrial</strong><br />
has sought to establish itself on the<br />
basis of quality products.<br />
To date, the results of this expansion policy in<br />
China have been more than satisfactory. The<br />
company has already installed its equipment<br />
in a number of official buildings and its presence<br />
is increasing, supported by the launch<br />
of new products and services, and the development<br />
of technological solutions that<br />
permit environmentally-friendly and more efficient<br />
operations.<br />
Some of the most significant installations<br />
made in China are as follows:<br />
1 3<br />
2<br />
- The Olympic Committee. In 2008, <strong>Fagor</strong><br />
<strong>Industrial</strong> delivered two Combi Ovens to the<br />
Olympic Committee, which served to cater<br />
for thousands of peoples during the Beijing<br />
Olympic Games.<br />
- National Centre for the Performing<br />
Arts (NCPA). Know as the Bird’s Egg, the<br />
importance of this legendary building lies in<br />
the fact that it is the Beijing Opera House. It<br />
was designed to be an immediately recognisable<br />
icon, with a titanium shell in the middle<br />
of a stunning artificial lake under which the<br />
access passage runs. The dome is 212 metres<br />
long, 144 metres wide and 46 metres<br />
tall. The kitchen of this characteristic building<br />
in Beijing was fitted out by <strong>Fagor</strong> <strong>Industrial</strong><br />
with several dishwashers, ovens and kitchen<br />
blocks.<br />
- Beijing Hotel. <strong>Fagor</strong> <strong>Industrial</strong> installed<br />
a Combi Oven, kitchen appliances and<br />
commercial refrigeration equipment in<br />
this publically-owned establishment in the<br />
Dongcheng district. The hotel, normally used<br />
by foreigners and the wealthy, was a meeting<br />
point not to be missed during the 2008<br />
Olympic Games as it was the home to the<br />
International Olympic Committee.<br />
- The Great Hall of the People. Opened<br />
in 1959 on the western edge of Tiananmen<br />
square, it was built in just ten months by an<br />
army of volunteers. The spectacular building<br />
is used for government events and ceremonial<br />
acts. Not surprisingly, it is the meeting<br />
place of the National People’s Congress, the<br />
Chinese Parliament. <strong>Fagor</strong> <strong>Industrial</strong> installed<br />
several Combi Ovens in the building.<br />
- Hotel Intercontinental Beijing Beichen.<br />
<strong>Fagor</strong> <strong>Industrial</strong> has installed fridges and<br />
dishwashers in this hotel, a symbol of glamour,<br />
sophistication and success, used by<br />
demanding business travellers. The hotel<br />
is strategically placed in the expansion that<br />
Beijing created for the 2008 Olympic Games<br />
and is significant for <strong>Fagor</strong>, given the importance<br />
of the Intercontinental Hotels name in<br />
the world of tourism and catering in more<br />
than 60 countries.<br />
- China Everbright Bank. This is a complex<br />
of financial and investment services in<br />
Hong Kong and other towns in China. <strong>Fagor</strong><br />
<strong>Industrial</strong> installed the refrigeration, Advance<br />
dishwashers and Combi ovens.<br />
- University of Geosciences. This is a key<br />
university belonging to the Ministry of Education<br />
and is one of the leading centres in<br />
the world in geosciences and areas relating<br />
to gas and oil production. Consequently, it is<br />
of key interest to <strong>Fagor</strong> <strong>Industrial</strong>, who has<br />
already provided state-of-the-art equipment.<br />
- Peking University. The first national modern<br />
university in China, it was founded in<br />
1898, and embodied the progressivist thinking<br />
of the early 20th century. <strong>Fagor</strong> <strong>Industrial</strong><br />
fitted out the kitchens with a wide range of<br />
ovens.<br />
- Bank of Communications Beijing<br />
Branch. Fitting out one of the five leading<br />
banks in China with more than 2800 offices<br />
in the 80 top cities of the country is a fantastic<br />
commercial achievement for <strong>Fagor</strong> In-<br />
dustrial. The offices in Beijing were equipped<br />
with fridges, dishwashers, Combi ovens and<br />
cooking appliances.<br />
- Beijing American Club. <strong>Fagor</strong> <strong>Industrial</strong><br />
fitted out the leisure and social installations of<br />
this international club for executives and their<br />
families with refrigeration and cooking appliances.<br />
The Club has twelve private lounges,<br />
each of which is exclusively decorated. The<br />
atmosphere is ideal for a perfect business<br />
supper or a special family celebration.<br />
- COFCO Wines and Spirits. The agreement<br />
with this wine and spirit company included<br />
the provision of industrial refrigerators,<br />
ovens and cooking appliances for one<br />
of their premises.<br />
1- The Olympic Committee<br />
2- National Centre for the<br />
Performing Arts (NCPA)<br />
3- Beijing Hotel<br />
4- The Great Hall of the People<br />
5- COFCO Wines and Spirits<br />
6- Hotel Intercontinental<br />
Beijing Beichen<br />
7- China Everbright Bank<br />
8- Peking University<br />
9- Beijing American Club<br />
4 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
5<br />
4<br />
5 7<br />
6<br />
8<br />
9
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
SHANGHAI SURPRISE:<br />
FAGOR INDUSTRIAL’S<br />
ADVANCE PLUS OVENS<br />
CAUSE SURPRISE<br />
SHANGHAI, CHINA<br />
On 29 and 30 October 2012, the technical<br />
training day on Advance Plus Ovens,<br />
including both the electrical and gas<br />
models, and the Advance and Advance<br />
Concept ovens, took place in Shanghai.<br />
The Korean company, Bosung Trading,<br />
attended the conference, represented<br />
by the president of the company, the<br />
technical manager and the president’s<br />
assistant.<br />
The location selected for the training was at<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s installations in its factory in<br />
China, more specifically in its training room.<br />
Technical training was given by staff from the<br />
factory and coincided with the launch of the<br />
new Advance range. The course was not<br />
only given to Bosung Trading, who gave very<br />
positive feedback regarding the training and<br />
the service provided during the conference,<br />
but also to <strong>Fagor</strong> <strong>Industrial</strong>’s own technical<br />
team in the country.<br />
FAGOR INDUSTRIAL, A RISING SUN IN JAPAN<br />
JAPAN<br />
On 15 October, <strong>Fagor</strong> <strong>Industrial</strong> signed<br />
a three-year collaboration agreement<br />
in Japan with the company Remacom.<br />
This involves a commitment to purchase<br />
<strong>Fagor</strong> products until 31 December 2015.<br />
Initially, the purchases are mainly for<br />
ovens, but the agreement is open to the<br />
purchase of other product ranges.<br />
Remacom was created in 2004 and has not<br />
stopped growing in importance and economic<br />
weight in the sector. It is currently one<br />
of the leading importers and exporters in the<br />
country. Moreover, from its head office in the<br />
Shizuoka district, just two hours from Tokyo,<br />
it manufactures high performance equipment<br />
for food service companies including<br />
restaurants, hotels and food production factories.<br />
The products sold include freezers,<br />
display cabinets, vacuum packing machines,<br />
ovens and popcorn makers.<br />
Moreover, Remacom not only sells its products<br />
in Japan, but all over the world, with<br />
the EC label of the European Union and the<br />
PSE label from Japan. The agreement with<br />
<strong>Fagor</strong> <strong>Industrial</strong> implies an association with<br />
a partner who not only sells to restaurants<br />
and food production factories, but also to<br />
the government and city councils throughout<br />
FAGOR INDUSTRIAL GIVES TECHNICAL TRAINING<br />
TO JAPANESE COMPANY<br />
Last January, the Japanese company<br />
Union-Chemical visited <strong>Fagor</strong> <strong>Industrial</strong>’s<br />
factory to receive training in dishwashers<br />
and ovens. There were two<br />
types of training: a technical training<br />
on dishwashers given by the Product<br />
Manager and a commercial training on<br />
ovens given by the Corporate Manager<br />
and Product Manager.<br />
The training, which took place in the training<br />
rooms at the Oñati head offices and at the<br />
<strong>Fagor</strong> <strong>Industrial</strong> showroom, was attended<br />
by the president of Union-Chemical, Tatsuya<br />
Sato.<br />
Union-Chemical is a very important partner<br />
for <strong>Fagor</strong> <strong>Industrial</strong>, as the company has<br />
more than 25 years of experience in the<br />
dishwasher sector in Japan, both in the sale<br />
of equipment and in technical support and<br />
maintenance.<br />
As with all the training days given by <strong>Fagor</strong><br />
<strong>Industrial</strong>, feedback from Sato was excellent.<br />
As a result, on 15 March, <strong>Fagor</strong> <strong>Industrial</strong><br />
and Union-Chemical signed a collaboration<br />
agreement, recognising the latter as the authorised<br />
distributor in Japan of <strong>Fagor</strong> <strong>Industrial</strong><br />
products for the next three years.<br />
6 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
7<br />
JAPAN<br />
Japan. Remacom’s special feature is that it<br />
offers its products at the same price all over<br />
the world, using the innovation and development<br />
that characterises Japanese products<br />
as its standard, a seal of approval that will<br />
also be of benefit to <strong>Fagor</strong> <strong>Industrial</strong>.<br />
Further information taken from: http://<br />
remacom.trustpass.alibaba.com/company_<br />
profile.html
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
FAGOR INDUSTRIAL CELEBRATES 10TH ANNIVERSARY OF PRESENCE IN<br />
NORTH AMERICA WITH PARTICIPATION IN NAFEM<br />
FLORIDA, USA<br />
<strong>Fagor</strong> <strong>Industrial</strong> commemorated its tenyear<br />
presence in North America at the<br />
North American Association of Food<br />
equipment show (NAFEM). This is the<br />
most relevant and prestigious international<br />
event in the sector in the United<br />
States, and was held in Orlando (Florida,<br />
the United States) between 7 and 9<br />
February. This is the fifth time that the<br />
company has attended the event, represented<br />
by <strong>Fagor</strong> Commercial, <strong>Fagor</strong><br />
<strong>Industrial</strong>’s office in the United States.<br />
Many actors, film directors and even scientists<br />
have had to cross the Atlantic to achieve<br />
international recognition. This is also the<br />
case with businesses, and <strong>Fagor</strong> <strong>Industrial</strong> is<br />
a good example. This is the fifth consecutive<br />
year that <strong>Fagor</strong> Commercial has attended<br />
the NAFEM. “As a leading supplier of integrated<br />
solutions for the hotel and catering<br />
industries, NAFEM is a must for us and a<br />
key factor in our commercial strategy, that allows<br />
us to open doors to expansion in new<br />
markets”, explains Aitor Zaloña, International<br />
Commercial Director of <strong>Fagor</strong> <strong>Industrial</strong>.<br />
At all the events in the last five years, <strong>Fagor</strong><br />
<strong>Industrial</strong> has presented striking developments.<br />
This year it was the turn of the new<br />
ADVANCE line of ovens and chill blasters for<br />
the North American market. These products<br />
will become part of the <strong>Fagor</strong> <strong>Industrial</strong><br />
catalogue in 2013: in this way, its offer is<br />
increased and the philosophy of innovation<br />
and diversification continued.<br />
Zaloña declared that “our presence at NA-<br />
FEM this year is particularly gratifying as we<br />
are celebrating 10 years of hard work and<br />
effort, forging our way into a professional<br />
and mature market, monopolised by American<br />
firms”. This is why our ten years in North<br />
America must be celebrated to the full. Thus,<br />
<strong>Fagor</strong> Commercial raised expectations,<br />
making itself highly visible with a stand measuring<br />
140 square metres, containing a VIP<br />
area reserved for consultants and distributors<br />
from all over the world. It was also the<br />
setting for the “<strong>Fagor</strong> Cooking Experience”.<br />
This was a series of live cooking shows given<br />
by corporate chef, Oier Biritxinaga. The<br />
chef was responsible for preparing exquisite<br />
snacks, in the form of tapas, a format which<br />
has triumphed all over the world.<br />
These have been ten years of success in<br />
North America. Since its arrival in the United<br />
States, <strong>Fagor</strong> Commercial has concentrated<br />
its efforts on creating specific product lines<br />
to satisfy the needs of a professional and experienced<br />
market, in which it now appears<br />
as a consolidated supplier of dishwasher<br />
and refrigeration appliances. Furthermore, its<br />
range of washer extractors has been widely<br />
accepted in the country, adapting very well<br />
to the self-service sector.<br />
What is NAFEM?<br />
NAFEM (the North American Association of<br />
Food Equipment Manufacturers) is a North<br />
American association consisting of more<br />
than 550 professionals dedicated to the<br />
manufacture and distribution of products<br />
for the preparation, cooking and storage of<br />
food. In existence for more than 60 years,<br />
NAFEM has become established as the<br />
world leading institution for the industry, and<br />
the trade show which takes its name, has<br />
become the most relevant and prestigious<br />
international event in its class. The biennial<br />
exhibition brings together the widest range<br />
of suppliers of catering equipment with more<br />
than 500 exhibitors in 70,000 square metres,<br />
displaying the latest trends and advances in<br />
the sector.<br />
8 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
9
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
TOP INDIAN CHEFS<br />
PREFER FAGOR<br />
INDIA<br />
FAGOR INDUSTRIAL<br />
PROVIDES MALAYSIAN<br />
“RAINBOW LAUNDRY”<br />
WITH TECHNOLOGY<br />
MALASYA<br />
NEWS<br />
On 14 April, the company Kalpana Corporation<br />
gave a demonstration of <strong>Fagor</strong><br />
<strong>Industrial</strong> products at the Radisson Blue<br />
hotel in Ahmedabad (India). The event<br />
was highly successful, with the presence<br />
of chefs from the leading hotels<br />
in the area, and attended by purchasing<br />
directors and franchise owners, who<br />
were pleasantly surprised by the performance<br />
of the <strong>Fagor</strong> ovens.<br />
The demonstration of <strong>Fagor</strong> <strong>Industrial</strong> products<br />
was so popular that several sessions<br />
were required to meet the needs of all those<br />
interested in the products. From ten in the<br />
The largest self-service laundrette in the<br />
capital city of Kuala Lumpur (Malaysia)<br />
has opened under the name of “Rainbow<br />
Laundry”. It is equipped with the<br />
equipment manufactured with the latest<br />
technology from <strong>Fagor</strong> <strong>Industrial</strong>,<br />
who has offered the company Cleanpro<br />
Laundry Holdings SDN BHD the four<br />
pillars on which the business is based:<br />
hygiene, health, care of clothing and respect<br />
for the environment.<br />
Cleanpro Laundry, with ten years of experience<br />
in the laundry industry, aimed to offer<br />
its customers a complete service in the new<br />
laundrette and to make the work of employees<br />
easier. It has achieved this with the<br />
machinery provided by <strong>Fagor</strong> <strong>Industrial</strong>. A<br />
morning until six in the evening, two of the<br />
top chefs in the area cooked more than ten<br />
Indian recipes.<br />
During this time, the <strong>Fagor</strong> ovens displayed<br />
excellent performance with the preparation<br />
of dishes including Paneer Thika, Chicken<br />
Thika, Samosas, Dhokla and a number of<br />
typical desserts from the region.<br />
The demonstrations were organised by<br />
Kalpana Corporation, a company with<br />
15 yeas of experience in the marketing of<br />
kitchen appliances, dishwashers and cooking<br />
utensils. It leads the way, offering integral<br />
total of 26 large capacity washer extractors<br />
and 28 dryers have allowed customers “to<br />
quickly obtain clean, dry and sweet-smelling<br />
clothes”, according to Jason Low, the owner<br />
of “Rainbow Laundry”.<br />
Cleanpro Laundry, thanks to <strong>Fagor</strong> <strong>Industrial</strong><br />
washer extractors and dryers, has started “a<br />
new era” in the laundrette service and industry.<br />
With an excellent group of professionals,<br />
the “Integrated Laundry Service” has been<br />
promoted in Malaysia and Singapore. Moreover,<br />
thanks to <strong>Fagor</strong> <strong>Industrial</strong>, Cleanpro offers<br />
hotels a series of services ranging from<br />
the initial study of their cleaning requirements<br />
to the maintenance of their own industrial<br />
laundry equipment.<br />
solutions for restaurants, hotels, hospitals,<br />
institutions or schools.<br />
Mr Plakash, director general of Kalpana<br />
Corporation, believes that the backbone of<br />
a company such as his, lies in offering excellent<br />
technical service and in selling quality<br />
products, the key to success with more demanding<br />
customers. Therefore, the company<br />
has a large team of individuals to provide<br />
support for the <strong>Fagor</strong> <strong>Industrial</strong> products<br />
distributed in the Gujarat region, in the northeast<br />
of India.<br />
It is also the only company to offer the “One<br />
Stop Laundry Business Solution”. In the<br />
words of Gog Sen Kiat, director general of<br />
Cleanpro Laundry, “we are partners in the<br />
establishment of quality washing technologies<br />
and in finding solutions for other businesses”.<br />
ASIAN DISTRIBUTORS IN KUALA LUMPUR HIGHLIGHT THE TECHNIAL<br />
ADVANCES OF FAGOR INDUSTRIAL PRODUCTS<br />
10 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
11<br />
MALASYA<br />
It is a question of logic. One: Training<br />
<strong>Fagor</strong> <strong>Industrial</strong> product distributors all<br />
over the world is a key to success in the<br />
industrialisation process. Two: Some<br />
of the most important distributors are<br />
based in the Malaysia area. Three: Consequently,<br />
training courses and once-ayear<br />
training are organised to take place<br />
in the area and involve providing a thorough<br />
understanding of the machines, in<br />
promoting self-sufficiency and in demonstrating<br />
the technological advances<br />
achieved year after year.<br />
The training took place on 5 and 6 November<br />
at the showroom installed in the offices<br />
of Ultima Circle, a customer of <strong>Fagor</strong> <strong>Industrial</strong>,<br />
in Kuala Lumpur (Malaysia). A total of<br />
30 people and 14 distributors from different<br />
countries, Thailand, the Philippines, Singapore,<br />
Cambodia and Malaysia, attended the<br />
theoretical talks and the practical demonstrations.<br />
Two models of oven, the AG-101<br />
and an APE-101, were used.<br />
Moreover, the Technical Training included basic<br />
training in the new Advance ovens and a<br />
demonstration of the differences compared<br />
to earlier generations. The training days highlighted<br />
the interest of Asian distributors in the<br />
special features of <strong>Fagor</strong> <strong>Industrial</strong> products,<br />
and many of the technicians attending were<br />
very interested in the new technologies used<br />
in the machines.<br />
In this respect, many of these technicians<br />
repair ovens made by rivals and the general<br />
feedback was that <strong>Fagor</strong> <strong>Industrial</strong> had taken<br />
a giant leap forwards in technical terms. The<br />
majority agreed that distances with respect<br />
to the market leaders had been reduced.<br />
One significant aspect of the training sessions<br />
is that participants learn to be self-sufficient<br />
when it comes to understanding the<br />
machine. On completion of the training, they<br />
know which parts of the machine to inspect<br />
each time the customer calls them with a<br />
problem in the oven. This means that they<br />
do not depend on the central office so much,<br />
and whenever they send reports, should<br />
they need support, it is far more professional<br />
to “speak” the same language.<br />
Participants:<br />
• GENERAL SUPPLY (THAILAND)<br />
• EBC FABRICATORS (PHILIPPINES)<br />
• HKR (PHILIPPINES)<br />
• UNIVERSAL STEEEL (SINGAPORE)<br />
• HADINOVASI (INDONESIA)<br />
• CHARLES WEMBLEY (CAMBODIA)<br />
• DYNAMIC CHEF (MALAYSIA)<br />
• CE PRODUCTS SINERGY (MALAYSIA)<br />
• CARVIN (MALAYSIA)<br />
• FACTOR TECHNICAL SERVICES (MA-<br />
LAYSIA)<br />
• DOSET ELECTRICAL ENGINEERING<br />
(MALAYSIA)<br />
• HAPPENWELL (MALAYSIA)<br />
• HEWCO (MALAYSIA)<br />
• ROYAL EQUIPMENT (SINGAPORE)
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
DUBAI<br />
NEWS<br />
FAGOR INDUSTRIAL DEMONSTRATES ITS<br />
POTENTIAL AT THE GULFOOD EXHIBITION<br />
Following its success at the previous<br />
edition, <strong>Fagor</strong> <strong>Industrial</strong> again attended<br />
Gulfood, the leading food service exhibition<br />
in the Middle East, held at the<br />
International Convention and Exhibition<br />
Centre in Dubai between 25 and 28 February.<br />
On this occasion it had a stand of 65 square<br />
metres where visitors could find out about<br />
the latest developments in cooking, ovens,<br />
washer extractors, dishwashers, commercial<br />
cold chambers and chill blasters.<br />
“The large number of exhibitors and professional<br />
visitors who come together each year<br />
at Gulfood gives the Exhibition its fame as<br />
the gateway to the Middle East. It has become<br />
an obligatory stop for all companies in<br />
the sector wishing to expand in this market”<br />
declares Mikel Coronado, Export Manager<br />
for <strong>Fagor</strong> <strong>Industrial</strong>.<br />
There were almost 4000 exhibitors at this<br />
edition, and more than 67,000 visitors from<br />
88 countries were recorded.<br />
<strong>Fagor</strong> <strong>Industrial</strong> has been growing in the<br />
market covered by Gulfood for many years,<br />
thanks to the work of its branch in the region,<br />
which offers equipment and services to<br />
countries in the Gulf, India and East Africa.<br />
“This is why this exhibition is a must for us”,<br />
says Coronado. “We could say that our attendance<br />
is a means of reinforcing the excellent<br />
work carried out by the branch office,<br />
which has already paved the way for us to<br />
stand out from our rivals in terms of reputation<br />
and brand presence. Gulfood is a useful<br />
and firm platform to allow us to continue to<br />
increase our presence in the Middle East”.<br />
FAGOR INDUSTRIAL<br />
STRENTHENS<br />
IT PRESENCE IN<br />
THAILAND AND<br />
ATTENDS HOTEL<br />
EQUIPMENT EXPO<br />
BANGKOK, THAILAND<br />
The first edition of the Hotel Equipment<br />
Expo 2012 was held in Hall 3 of the IM-<br />
PACT Exhibition Centre in Bangkok<br />
(Thailand) from 8 to 11 November 2012.<br />
<strong>Fagor</strong> <strong>Industrial</strong> was present at the exhibition<br />
through its distributor, General<br />
Supply, who distributes products<br />
throughout the country, in particular,<br />
ovens, fryers and gas and electric cookers.<br />
The exhibition attracted more than 250 firms,<br />
10,000 products and visitors, on a national<br />
and international level. The developments<br />
that General Supply exhibited include a 600<br />
Range, four models of dishwasher (all Advance),<br />
one chill blaster, one washer extractor,<br />
one dryer and the new electric Combi<br />
oven ACE-061.<br />
The eighth edition of the HORECA<br />
(Hotel·Restaurant·Cafe) show took place<br />
in Athens between the 8th and 11th of<br />
February. <strong>Fagor</strong> <strong>Industrial</strong> was present<br />
at the show through three of its distributors,<br />
Arzinos Nikos Ltd., Emko Koutelas<br />
S.A. and Karamanis S.A. who exhibited<br />
the latest developments, including a<br />
wide range of washer extractors and<br />
ovens. The event was a success, with<br />
more than 450 exhibitors in an enclosure<br />
of some 40,000 square metres.<br />
Thailand is a market of significant interest<br />
to <strong>Fagor</strong> <strong>Industrial</strong>, as the hotel industry is<br />
growing at high speed. It is a country which<br />
receives 18 million tourists a year, and the<br />
number of hotels has been increasing. In<br />
fact, in 2010 178 new hotels were opened<br />
throughout the country, and existing establishments<br />
were forced to update their facilities<br />
in order to compete in better conditions.<br />
This is the reason behind the first exhibition<br />
FAGOR INDUSTRIAL TAKES PART IN EIGHTH<br />
EDITION OF HORECA IN ATHENS<br />
12 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
13<br />
GREECE<br />
The HORECA trade show is the most important<br />
event in Greece dedicated to the professional<br />
food installation industry and traditionally<br />
attracts the highest number of visitors.<br />
In view of its importance, <strong>Fagor</strong> <strong>Industrial</strong><br />
has been present at the show since the first<br />
edition through the different distributors. The<br />
three distributors who attended the show<br />
this year with a variety of models of oven<br />
and front-loading dishwashers were Arzinos<br />
Nikos, Emko Koutelas and Karamanis. Numerous<br />
visitors and professionals from the<br />
hotel and catering trade visited the stands,<br />
taking an interest in the products on display<br />
and giving <strong>Fagor</strong> <strong>Industrial</strong> an opportunity to<br />
which also held seminars, conferences and<br />
workshops.<br />
Hence the presence of General Supply, a<br />
good customer of <strong>Fagor</strong> <strong>Industrial</strong>, who has<br />
been selling <strong>Fagor</strong>’s products for ten years.<br />
Its head office is in Bangkok, and it has a<br />
smaller office on the island of Koh Samui,<br />
and commercial outlets in Phuk and in Chiang<br />
Main.<br />
increase recognition of its brand among the<br />
curious and professionals.<br />
Several conferences and events took place<br />
during the trade show and were well-attended<br />
by the public. One of these was the sixth<br />
edition of the International Gastronomy Forum,<br />
which was a huge success among professionals<br />
from the food industry, who displayed<br />
much interest in the needs of chefs in<br />
their kitchens.<br />
The first edition of HORECA Wine was also<br />
of special relevance, with the participation of<br />
important factors from the wine production<br />
industry, and the Beer festival, held for the<br />
second time running with great success.
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
SPECIAL<br />
LATIN AMERICA<br />
For any company, expansion in Latin<br />
America is of unquestionable importance.<br />
It is a growing market, which<br />
may serve to relieve the situation currently<br />
experienced by companies in<br />
national markets, and it is an area that<br />
offers many opportunities for Spanish<br />
companies. <strong>Fagor</strong> <strong>Industrial</strong> is one<br />
such company and for some time it<br />
has been forging paths in a number of<br />
countries of strategic importance as<br />
are Argentina, Brazil, Mexico, where its<br />
products are increasingly more widely<br />
accepted, or Uruguay, where it has<br />
been working for more than 15 years.<br />
ARGENTINA<br />
<strong>Fagor</strong> <strong>Industrial</strong> has fitted out the kitchens<br />
of the Hotel Arakur Resort and Spa in Ushuaia<br />
Symphony custom-made kitchens.<br />
Work was completed in April through Arguia,<br />
the main partner in Argentina for this<br />
type of major project. The installation has<br />
four Symphony units, one central, one mu-<br />
PANAMA<br />
The installations in two hotels in Panama<br />
were carried out in collaboration with Coinsa,<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s partner in the Central<br />
American country. The hotels were the<br />
Westin Playa Bonita and the Westin Costa<br />
Este. The latter was opened at the end of<br />
February. Both hotels were equipped with<br />
cooking pots, frying pans, Combi ovens,<br />
refrigeration, buffets and dish washers.<br />
According to the sixth report “2013: Panorama<br />
of Investment in Latin America” prepared<br />
by the IE Business School, leading<br />
Spanish firms will “significantly” increase<br />
their investment in Latin America during<br />
2013. Brazil and Columbia are the most<br />
attractive destinations in a favourable situation<br />
as the expansive cycle of the majority<br />
of Latin American economies still have<br />
“considerable room for expansion”. Consequently,<br />
<strong>Fagor</strong> <strong>Industrial</strong> is in a favourable<br />
position to continue growing in the Southern<br />
Cone, as its presence there goes back<br />
several years.<br />
For this expansion, <strong>Fagor</strong> <strong>Industrial</strong> has<br />
relied on partners in the developing countries.<br />
Having access to a local company in<br />
the country on arrival makes things easier.<br />
The markets are different to Spanish and<br />
ral and two showcooking units, two chill<br />
blasters, one chiller cell and one Advance<br />
Plus oven, and is the first project to be<br />
equipped with Advance cold chambers in<br />
Latin America. Moreover, this is the furthest<br />
south that <strong>Fagor</strong> <strong>Industrial</strong> has ventured to<br />
date: this posed certain problems for <strong>Fagor</strong><br />
<strong>Industrial</strong>, which were finally resolved without<br />
problem.<br />
BOLIvIA<br />
Through Fendermed, <strong>Fagor</strong> <strong>Industrial</strong> has<br />
been awarded the contract to fit out the<br />
kitchens in the Hospital Caja Petrolera de<br />
la Salud in Santa Cruz. The work is normally<br />
directed towards medical equipment<br />
and it is the first time that <strong>Fagor</strong> <strong>Industrial</strong><br />
has carried out a kitchen project with this<br />
partner. This is a major step forwards, as<br />
previously all the joint projects have been<br />
related to laundry services.<br />
European markets and are only accessible<br />
with a guide to explain local customs and<br />
habits. In this respect, <strong>Fagor</strong> <strong>Industrial</strong> has<br />
Arguia in Argentina, Coinsa in Panama and<br />
Fendermed in Bolivia. In addition, <strong>Fagor</strong> <strong>Industrial</strong><br />
also has branches in Columbia, Miami<br />
(the United States) and Mexico, where<br />
it also has its own factory.<br />
The technology offered by <strong>Fagor</strong> <strong>Industrial</strong><br />
is highly valued in Latin America. In fact,<br />
it was the first company to take a project<br />
equipped with Advance cold chambers to<br />
the Southern cone, and the first to become<br />
established within a year as a company of<br />
reference in the sector in Paraguay.<br />
We now offer a review of <strong>Fagor</strong> <strong>Industrial</strong>’s<br />
business position in the different markets of<br />
Latin America.<br />
The installations that have been set up include<br />
a storeroom, a preparation area (Edesa<br />
and <strong>Fagor</strong>) and a seasoning zone, with<br />
a central cooking area from the 900 range,<br />
Visual Plus oven, tilting Bratt pan and cooking<br />
pot. In addition, there is a cooker for<br />
special diets from the 700 range, a distribution<br />
area with <strong>Fagor</strong> hospital trolleys, a staff<br />
dining room with Edesa buffets and a <strong>Fagor</strong><br />
dishwashing zone.<br />
14 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
15<br />
MExICO<br />
<strong>Fagor</strong> <strong>Industrial</strong> has signed agreements<br />
with three important customers in Mexico.<br />
With the Posadas Group it has agreed that<br />
all the One Hotels and Fiesta Inns will be<br />
equipped with <strong>Fagor</strong> <strong>Industrial</strong> products.<br />
Consequently, in 2012 it fitted out six One<br />
Hotels and two Fiesta Inns. In 2013 it expects<br />
to reach ten One Hotels and four Fiesta<br />
Inns. Although this agreement will be<br />
renewed in mid-2013, it has also signed another<br />
agreement to fit the top range Aqua<br />
Cancún hotel, which is to be renovated exclusively<br />
with <strong>Fagor</strong> <strong>Industrial</strong> equipment, in<br />
what is to be a turnkey project.<br />
HAITI<br />
In addition to the Henri Christophe University,<br />
<strong>Fagor</strong> <strong>Industrial</strong> has fitted out the NH<br />
hotel El Rancho with a variety of products<br />
from the catalogue. The turnkey installation<br />
will be completed in April once the chambers,<br />
cookers, dishwashers and many other<br />
articles have been installed.<br />
In 2012 an agreement was also signed with<br />
Brose to install units including three Combi<br />
ovens, one chill blaster, one 900 Range<br />
unit, a Dynamic buffet line and refrigeration<br />
chambers.<br />
An agreement was also reached with the<br />
Espozano Group to equip two golf clubs<br />
and one bowling complex with almost all of<br />
the articles from the <strong>Fagor</strong> <strong>Industrial</strong> catalogue.<br />
At present, the company is working<br />
on the final design for a hospital in Morelia,<br />
close to the capital, Mexico City.<br />
BRAZIL<br />
A collaboration agreement has just been<br />
signed with Cismax, manufacturers of<br />
washer extractors. The objective is to complete<br />
the range of this brand with highspeed<br />
spin and fast spin washer extractors<br />
made by <strong>Fagor</strong> <strong>Industrial</strong>.<br />
The first machines were installed last<br />
year and the alliance will be consolidated<br />
in 2013 with the LR and LA machines<br />
equipped with Wetcleaning. In addition,<br />
<strong>Fagor</strong> <strong>Industrial</strong> will be launching the standard<br />
spin washer extractors at the Clean<br />
Show in New Orleans and the Equipotel fair<br />
to be held in Sao Paulo in September.
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
CHILE<br />
<strong>Fagor</strong> <strong>Industrial</strong> works with two partners,<br />
Maigas and Usinox, and this year intends<br />
to enter the direct sales area in collaboration<br />
with Teknomeal. This project is headed<br />
by Eduardo Delanoy, a former colleague<br />
from <strong>Fagor</strong> <strong>Industrial</strong>.<br />
PARAGUAY<br />
In just one year, <strong>Fagor</strong> <strong>Industrial</strong> has managed<br />
to establish itself as a company of<br />
reference in the hotel and catering sector<br />
in Paraguay thanks to the collaboration of<br />
Tecnocentro, the sole distributor of <strong>Fagor</strong><br />
<strong>Industrial</strong> products in the country. By way<br />
of example, <strong>Fagor</strong> <strong>Industrial</strong> signed a contract<br />
with Stock Supermarkets, the largest<br />
supermarket chain in Paraguay. As a result,<br />
<strong>Fagor</strong> has supplied the chain with five APE-<br />
201 ovens and seven FE9-05 fryers during<br />
the renovation of their delicatessen kitchens.<br />
Tecnocentro is a very active partner when<br />
promoting the products which it distributes.<br />
Every Wednesday it gives a demonstration<br />
of <strong>Fagor</strong> <strong>Industrial</strong> products to promote the<br />
sale of Advance Plus ovens in this market.<br />
A chef by the name of Pablo Pappalardo<br />
gives live demonstrations.<br />
This activity has led to the sale of equipment<br />
and accessories for the kitchens of<br />
the New Hospital de Clínicas belonging to<br />
the Ministry of Health. Tecnocentro won<br />
90% of the public tender for equipment and<br />
accessories, which includes Advance Concept<br />
ovens, cooking equipment from the<br />
URUGUAY<br />
During the renovation of the Hotel Golf Arapey<br />
in April, in Ciudad del Este, the hotel<br />
was equipped with everything required for<br />
the kitchens. The contract was achieved<br />
thanks to Redplan, the sole distributor in<br />
Uruguay, with whom <strong>Fagor</strong> <strong>Industrial</strong> has<br />
been working for almost 15 years.<br />
600, 700 and 900 ranges, hospital cooking<br />
pots, Advance dishwashers and Edesa<br />
products. In addition a VPE-101 oven and<br />
a Snack FE-18 fryer were installed for the<br />
Paraguay Army in a kitchen developed in<br />
collaboration with the Embassy of the United<br />
States.<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s development in Paraguay<br />
has been spectacular and the objectives<br />
for this year focus on developing the<br />
laundry sector and consolidating the gastronomy<br />
and oven sector with the help of<br />
Tecnocentro.<br />
THE DOMINICAN REPUBLIC<br />
A number of activities have been carried<br />
out in this country. In 2012 several hospitals<br />
were completed (Padre Billini, Monte Plata,<br />
Heriberto Pieter…), and in 2013 the project<br />
for Santo Domingo Regional University<br />
(UASD) has been carried out. Through Tecnohospital,<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s partner in the<br />
country, four suspended cooking blocks,<br />
Visual Plus ovens, cooking pots, frying<br />
pans, a sink unit with utensil washer, two<br />
FI-460s, conservation and freezer chambers,<br />
and preparation rooms have all been<br />
installed in addition to the Edesa service<br />
area.<br />
In addition, at Playa Bávaro, all the machinery<br />
for the bakery at the Now Larimar hotel<br />
belonging to AR Resorts has been installed<br />
next to Grumasa.<br />
16 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
17
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
TURKEY PAYS TRIBUTE<br />
TO THE QUALITY OF<br />
FAGOR INDUSTRIAL<br />
PRODUCTS<br />
ANTALAYA, TURKEY<br />
As every year in January, the town of<br />
Antalaya (Turkey) became the centre<br />
of attention for specialists in industrial<br />
kitchens and laundry equipment. As in<br />
every edition of the ANFA (Hotel Equipment<br />
Fair), <strong>Fagor</strong> <strong>Industrial</strong> was present<br />
at the Antalya Expo Centre, this time<br />
represented by Karteknik, one of the<br />
product distributors for <strong>Fagor</strong> <strong>Industrial</strong><br />
in Turkey.<br />
The best way for others to see how good<br />
you are is to show them. This is why, to demonstrate<br />
the value of the equipment manufactured<br />
by <strong>Fagor</strong> <strong>Industrial</strong>, chef Ercan Altun<br />
prepared several dishes in a demonstration<br />
using the Advance APE-101 oven. Meat,<br />
fish, soufflés and biscuits were some of the<br />
delights available to visitors.<br />
But the ovens were not the only stars of<br />
the show: fridges, dishwashers and various<br />
FAGOR INDUSTRIAL<br />
OPENS RESTYLED<br />
SHOWROOM IN<br />
TURKEY<br />
ANKARA, TURKEY<br />
A showroom is where a company displays<br />
its most recent products in order<br />
to give customers the opportunity to<br />
sample their benefits first-hand. <strong>Fagor</strong><br />
<strong>Industrial</strong>’s showroom in Turkey, measuring<br />
88 square metres, has changed<br />
its look. The space has been redesigned<br />
to include new demonstration units for<br />
customers and distributors, and includes<br />
the new Advance ovens.<br />
cooking blocks were also presented, and<br />
well-received during the demonstration. As<br />
with every year, all the products on display<br />
during the trade fair were sold and much<br />
praise was received.<br />
Almost 300 companies and a total of 29,000<br />
visitors attended the show, highlighting its<br />
importance in the area, and for <strong>Fagor</strong> Indus-<br />
In addition to the ovens, the Turkish showroom<br />
also has fridges made in Turkey. Next<br />
to the other units, the showroom managers<br />
plan to offer three demonstrations a month,<br />
receiving some fifteen individuals a month<br />
at the showroom. These visitors will meet a<br />
team determined to ensure that everything<br />
goes perfectly. Never a truer word.<br />
trial. Not surprisingly, Turkey is an important<br />
market given the large number of hotels built<br />
every year which require machinery for their<br />
kitchens and laundries. The trade fair served<br />
to establish contacts enabling a variety of<br />
projects to take place.<br />
The new showroom, installed in <strong>Fagor</strong> <strong>Industrial</strong>’s<br />
head office in Ankara, opened in<br />
September 2012 and will maintain the new<br />
decor until new products are launched.<br />
FAGOR INDUSTRIAL’S OFFICE IN THE CZECH<br />
REPUBLIC CHANGES DIRECTOR<br />
THE CZECH REPUBLIC<br />
ALL ADVANCE OVENS<br />
ON NEW MICROSITE<br />
<strong>Fagor</strong> <strong>Industrial</strong> has set up a new microsite<br />
for the ADvANCE ovens. Available<br />
in Spanish and English, the site offers<br />
information about the three ranges of<br />
oven: ADvANCE PLUS, ADvANCE and<br />
CONCEPT. Access to the site is from<br />
the corporate web or directly at http://<br />
www.fagorindustrial.com/hornosadvance,<br />
and it contains information about<br />
the basic functions and benefits of each<br />
series.<br />
The Web space for ADVANCE ovens has<br />
been designed as an information portal<br />
which will be updated with multimedia content,<br />
such as videos containing all the product<br />
details. In the products section, under<br />
the title “Designed to get the most out of<br />
each kitchen” pictures of the ovens are displayed<br />
on a carousel. On selecting an oven,<br />
it is possible to download the technical specification<br />
sheets for each model in any of the<br />
ranges: ADVANCE PLUS, ADVANCE and<br />
CONCEPT.<br />
Iván Tkác is retiring after 22 years with<br />
<strong>Fagor</strong> <strong>Industrial</strong>. In 1991, he started<br />
to import products from <strong>Fagor</strong> <strong>Industrial</strong><br />
to the Czech Republic and Slovakia<br />
through Aralsa, a company that he<br />
created himself. After 14 years, he was<br />
behind the establishment of <strong>Fagor</strong> <strong>Industrial</strong>’s<br />
Czech office (<strong>Fagor</strong> Gastro),<br />
of which he was also the director, responsible<br />
for distributing the brand’s<br />
products throughout the Czech Republic<br />
and Slovakia. He went on to extend<br />
his sphere of action in 2008, distributing<br />
<strong>Fagor</strong> <strong>Industrial</strong> products in Hungary.<br />
The Flexibility tab has a dropdown menu<br />
for access to the three ranges. The Combi<br />
Advance Plus ovens are recommended for<br />
use by professionals seeking top-level performance,<br />
as this range achieves a balance<br />
between quality of cooking, simplicity, efficiency<br />
and safety. In the Advance range, the<br />
quality-price ratio is highlighted while in the<br />
Concept range, economy and robustness<br />
are the features underlined.<br />
After a career dedicated to <strong>Fagor</strong> <strong>Industrial</strong>,<br />
Tkác has reached retirement age and leaves<br />
his post to Vladimir Kokta, who took over as<br />
the new manager on 1 February. Kokta is a<br />
highly experienced professional, having previously<br />
worked as director of the Electrolux<br />
Office in the Czech Republic between 1996<br />
and 2009. Although he has retired, Tkác will<br />
remain in touch with Kokta, working as an<br />
external collaborator (under his trade licence)<br />
for the Czech market.<br />
18 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
19<br />
WEB<br />
The Advantages tab provides access to the<br />
basic functions of the ovens (<strong>Fagor</strong> Touch,<br />
Combi Clean, <strong>Fagor</strong> Combi OS, EZ Sensor…),<br />
to an animation explaining the structure<br />
of the ovens and to a list of ten reasons<br />
why you should choose an Advance oven.
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
ALARSA AND FAGOR INDUSTRIAL: A SOLID RELATIONSHIP<br />
MADRID, SPAIN<br />
Alarsa was created in 1990 in order to:<br />
supply kitchens, laundries, industrial<br />
cold chambers and hotel and catering<br />
material for all types of establishment.<br />
13 years ago it decided to enter a collaboration<br />
agreement with <strong>Fagor</strong> <strong>Industrial</strong>,<br />
which is still maintained today with<br />
a relationship classified by Ramon Dorado,<br />
Manager of Alarsa “as excellent”.<br />
Alarsa has wide experience in the hotel and<br />
catering machinery sector. It has fitted numerous<br />
kitchens in hospitals, schools, residential<br />
homes and public centres. Always<br />
with the unmistakable seal of a company<br />
that has been installing quality for 23 years,<br />
13 of which have been with products from<br />
<strong>Fagor</strong> <strong>Industrial</strong>. Alarsa has its own project<br />
department where all sorts of creations and<br />
designs are produced, tailored to the needs<br />
of each customer. “Each product that we<br />
manufacture is the result of an exhaustive<br />
technical analysis and profound knowledge<br />
of the requirements of the sector”, highlights<br />
Ramon Dorado, manager and founder of the<br />
company in 1990.<br />
Alarsa not only designs projects but also<br />
manufactures stainless steel. It makes<br />
hoods, shelves, tables, sinks, cabinets, hotplate<br />
benches, self-service units, display<br />
cabinets, chutes and worktops with fitted<br />
sinks. All the articles are supported by ISO<br />
9001 quality standard which guarantees<br />
that Alarsa produces the products with high<br />
standards of hygiene and safety, “without<br />
skimping on costs to achieve top quality”, as<br />
is highlighted on its Web page.<br />
As Dorado states, “manufacturing our own<br />
products permits total control of the quality<br />
of the product and its continuous improvement<br />
in the department of research, development<br />
and innovation”. Innovation which<br />
has even been internationalised, as Alarsa<br />
has carried out projects in different areas of<br />
Europe and Africa, although according to the<br />
manager, its place is here, providing services<br />
to businesses in Spain. In addition, Dorado<br />
stresses that “the whole creation and distribution<br />
process for our products is carried<br />
out using our own resources and staff”.<br />
It trusts in <strong>Fagor</strong> <strong>Industrial</strong> products<br />
However Alarsa is not only a manufacturer,<br />
but also trusts in <strong>Fagor</strong> <strong>Industrial</strong> when fitting<br />
kitchens all over Spain. “In particular we<br />
install kitchens from the 900 range, cooking<br />
pots, hotplates for meat and fish, tilting<br />
Bratt pans, convection ovens, FI48, FI30 and<br />
FI21 dish washers, washer extractors with a<br />
capacity of up to 45 kilos and dryers”, lists<br />
Dorado. Moreover, to offer a full service to<br />
the customer, Alarsa, through a company in<br />
its group called Igdor, is also responsible for<br />
the technical maintenance of the machinery<br />
it installs: all repairs are the responsibility of<br />
Alarsa, who orders spares from <strong>Fagor</strong> <strong>Industrial</strong><br />
if required.<br />
All of this is with a quality that is backed by<br />
more than 20 years of experience and is<br />
based on three basic pillars: professional<br />
consultancy, assistance during the installation,<br />
and after sales service in order to maintain<br />
customer satisfaction. In this respect, it<br />
is constantly recycling its 15 technicians. As<br />
Dorado explains, “machinery is required to<br />
do more and more all the time. Machines<br />
change, and therefore the technicians take<br />
the courses offered by <strong>Fagor</strong> <strong>Industrial</strong>”. The<br />
manager admits that Alarsa is “almost part of<br />
<strong>Fagor</strong> <strong>Industrial</strong>”, as it is up-to-date with all<br />
the developments and changes to the products<br />
which it will have to service at a later<br />
date.<br />
The 15 technicians specialised in <strong>Fagor</strong> <strong>Industrial</strong><br />
machinery work in a 500 square<br />
metre warehouse in Madrid, next to the offices<br />
which occupy more than 200 square<br />
metres. These technicians travel anywhere in<br />
Spain to provide technical service. And the<br />
work is always increasing. “The market has<br />
fallen. We continue to have projects but not<br />
as many as before. But the technical service<br />
has not decreased”, says Dorado.<br />
Now, Alarsa is looking towards the future. At<br />
present, it is not considering internationalisation<br />
as, in the words of Dorado, it already has<br />
its sights on a new hospital due to be built<br />
soon in Móstoles (Madrid). An installation for<br />
which it will certainly place its trust in <strong>Fagor</strong><br />
<strong>Industrial</strong>’s technology.<br />
20 #11 / JUNE 2013<br />
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21
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
FAGOR INDUSTRIAL FITS KITCHEN IN THE<br />
HOTEL GOLF ALMERIMAR IN ALMERIA<br />
ALMERIA, SPAIN<br />
A hotel with 112 rooms, a spa or a wellness<br />
centre where guests can enjoy a<br />
massage, and a hairdresser’s or beauty<br />
saloon already has good reason to attract<br />
visitors. But equally important is<br />
the quality of the cuisine. This starts<br />
with a good kitchen equipped with<br />
the latest technology, such as that installed<br />
by <strong>Fagor</strong> <strong>Industrial</strong> in the Hotel<br />
Golf Almerimar in Almería. The kitchen<br />
is more than 300 square metres in area<br />
and serves the buffet restaurant, the<br />
international bistro and the Casa Club<br />
de Golf restaurant, with a menu based<br />
on Mediterranean cuisine and seasonal<br />
products.<br />
The hotel kitchens were fitted out from<br />
scratch. “This was previously a four-star hotel,<br />
but it has been completed remodelled,<br />
all of the former hotel has been demolished<br />
and a five-star hotel has been constructed<br />
on the site of the former hotel”, recalls Miguel<br />
Tamura, director general of the Hotel Golf<br />
Almerimar. As a result since 1 December<br />
2012 the resort has had an “avant-garde<br />
kitchen equipped with the latest instruments<br />
to facilitate the cooking for the three different<br />
restaurant areas”, continues the director.<br />
The project managers were Tecnisur Hostelería,<br />
who fitted out the 300 square metre<br />
kitchen with the latest technology from<br />
<strong>Fagor</strong> <strong>Industrial</strong>. “We installed everything”,<br />
recalls Josetxo, manager at Tecnisur. “From<br />
chimneys, extractor hoods, cookers, cold<br />
chambers and stainless steel equipment to<br />
chill blasters, hotplate benches wash sta-<br />
tions, sinks, shelving and auxiliary machinery,<br />
including packing and slicing machines”.<br />
The hotel’s Lobby Bar was also completely<br />
fitted out with a fridge, extractor hoods and<br />
dishwasher.<br />
Josetxo, in charge of distribution for <strong>Fagor</strong><br />
in Vitoria before transferring to Almería, is<br />
considered as a “lifelong” faithful distributor<br />
of the brand. This is why he knows what he<br />
is doing. While the kitchen, which supplies<br />
the three restaurants in the hotel, was being<br />
built, Tecnisur acted as consultants and<br />
recommended improvements. “They even<br />
met the kitchen management to find out their<br />
needs first-hand”, recalls Tamura. This enabled<br />
them to establish the need for a salad<br />
station, a cold room, a robot coupé (stateof-the-art<br />
slicing machine) and an electric<br />
salamander oven to give the final touch to<br />
dishes.<br />
“The kitchen<br />
planned by <strong>Fagor</strong><br />
<strong>Industrial</strong> is very<br />
well-designed,<br />
and is open, clean<br />
and tidy” says the<br />
director general of<br />
the hotel.<br />
One of the features of the Hotel Golf<br />
Almerimar are the lounges, with a capacity<br />
of up to 400 people. Therefore, the kitchen<br />
staff need systems that allow them to optimise<br />
the preparation of menus in large quantities,<br />
for example for wedding banquets.<br />
Therefore, “the kitchen was fitted with high<br />
technology ovens that perfectly complement<br />
the cold systems. We also provided<br />
eight trolleys with a capacity of 110 plates”,<br />
explains Josetxo. This means that, “with 15<br />
people working in the kitchen it is possible to<br />
serve up to 500 meals at the same time in<br />
buffet and banquet mode”.<br />
This, combined with the show cooking and<br />
self-supporting islands make the <strong>Fagor</strong> <strong>Industrial</strong><br />
installation an example of a job welldone.<br />
In short, the director general highlights,<br />
this is a five-star installation which is<br />
”very well designed, open, clean and tidy”<br />
as the only hotel of its category built in Andalucia<br />
in 2012, and which was opened on<br />
1 December after two years of renovations.<br />
22 #11 / JUNE 2013<br />
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23
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
FAGOR INDUSTRIAL<br />
RENOVATES HOSPITAL<br />
DE BELLVITGE<br />
CANTEENS<br />
BELLvITGE, BARCELONA<br />
When you are hungry, there is nothing<br />
worse than having to wait in a queue<br />
before choosing something to eat and<br />
paying. Especially if you are in a hospital.<br />
As a result, <strong>Fagor</strong> <strong>Industrial</strong> assumed<br />
the challenge of putting an end<br />
to the crowds in the public and staff<br />
self-service canteens at the Bellvitge<br />
Hospital. The solution, which is more<br />
modern and versatile, is based on a<br />
free-flow system, using display cabinets<br />
distributed around the room to prevent<br />
long waits and to give the consumer<br />
more freedom, allowing them to take<br />
however they long they like to decide on<br />
their meal.<br />
The company managing the Bellvitge Hospital<br />
(Clece) canteens wanted to solve the<br />
problem of long queues at peak times, when<br />
patients’ families were able to “escape” from<br />
the wards to have something to eat. <strong>Fagor</strong><br />
<strong>Industrial</strong> found the solution: eliminate the<br />
lines and make it easier for people to circulate<br />
around the islands distributed around<br />
the room. This is known as free-flow. The<br />
consumer is not stuck in a queue waiting<br />
for the person in front to make a decision.<br />
Instead, they are able to move around freely,<br />
selecting what they most fancy, in the knowledge<br />
that,, whenever they want, they can go<br />
up to the cash till and pay for their meal.<br />
To carry out the project, <strong>Fagor</strong> <strong>Industrial</strong><br />
used the existing self-service units, adding<br />
state-of-the-art materials. Thus, they were<br />
given a very different look, a far cry from the<br />
typical self-service canteens “of always”.<br />
As a result, the public canteen was fitted<br />
with a counter and tray slide made of white<br />
Silestone, with white Formica front finished<br />
with a stainless steel skirting. The staff<br />
canteen also used white Silestone on the<br />
counter and tray slide, but the front was<br />
decorated with rattan, and the skirting was<br />
also stainless steel.<br />
To complete the project, new lineal display<br />
cabinets decorated in the same style as the<br />
rest of the fittings were included. With all<br />
these changes, <strong>Fagor</strong> <strong>Industrial</strong> managed<br />
to significantly increase the product on display…<br />
and Clece has watched their sales go<br />
up.<br />
FAGOR INDUSTRIAL FITS OUT LUXURY RESIDENTIAL HOME<br />
CUGAT NATURA BELONGING TO THE FIACT GROUP<br />
SAN CUGAT DEL vALLÈS, SPAIN<br />
Cugat Natura from the FIACT Group is<br />
a residential home for the elderly which<br />
lacks nothing, not even the kitchen installations<br />
which were fitted by <strong>Fagor</strong><br />
<strong>Industrial</strong>. In addition to the pool, high<br />
quality rooms and a covered petanque<br />
area, the home has state-of-the-art<br />
ovens, washing stations and a specific<br />
trolley washing station, among other<br />
devices. The result is a modern operational<br />
installation suitable for providing<br />
the best possible service to the elderly<br />
residents of the home.<br />
The residential complex, Cugat Natura, in<br />
Sant Cugat del Vallès, is just ten kilometres<br />
from Barcelona, and belongs to FIACT, one<br />
of the leading groups of residential homes<br />
and doctors in Spain. The 17,000 square<br />
metre estate contains 172 residential places,<br />
a day centre and 32 exclusive apartments,<br />
all of which are fitted with the best available<br />
care services.<br />
The top quality of the home is not only visible<br />
in its vicinity to a golf course, the swimming<br />
pool, luxury rooms, designer bar but also<br />
in its kitchens. The installation contains all<br />
<strong>Fagor</strong>’s products, from cooking devices,<br />
state-of-the-art ovens, refrigeration chambers<br />
and centre on the terrace, to a laundry<br />
or washing station.<br />
Enormous care has been taken in selecting<br />
the finishes of the installation. Single-piece<br />
stainless steel worktops, 1.5 millimetres<br />
thick have been constructed and adapted<br />
to the needs of the premises. There is an<br />
avant-garde distribution, and all the work<br />
zones comply to current legislation, includ-<br />
ing the cooking zones, plunge area, chambers,<br />
storerooms, cold room, dishwasher,<br />
specific wash zone for laundry trolleys and<br />
a designer bar.<br />
Moreover, the bar was decorated by the<br />
Insurance group’s decoration team who<br />
worked with <strong>Fagor</strong> <strong>Industrial</strong>, providing articles<br />
such as door knobs, customised fronts<br />
for units, stainless steel linings for the columns<br />
in line with the aesthetics of the units…<br />
Even the smallest details such as the type of<br />
polishing and shine of all the stainless steel<br />
components.<br />
24 #11 / JUNE 2013<br />
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25
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
NEWS<br />
FAGOR INDUSTRIAL INSTALLS FUTURISTIC CANTEEN AT THE<br />
POLYTECHNIC UNIVERSITY OF CATALONIA<br />
CATALONIA, SPAIN<br />
How do you persuade students at the<br />
Polytechnic University of Catalonia to<br />
have confidence in their canteen? <strong>Fagor</strong><br />
<strong>Industrial</strong> came up with the answer, renovating<br />
an old and out-of-date kitchen<br />
and canteen that only catered for some<br />
10% of all the students enrolled. The<br />
key to the success of the project which<br />
was completed last March was to break<br />
away from the former system of a lineal<br />
buffet, which blocked up the canteen<br />
with an endless line of students and<br />
teachers.<br />
From the thousand possible students who<br />
could visit the canteen every day, only 100<br />
took the step. This is why a change was<br />
needed to attract hungry students. From the<br />
start, <strong>Fagor</strong> <strong>Industrial</strong> suggested a renovation<br />
from a casual and modern point of view,<br />
using bright colours, lights and vinyl inviting<br />
you to try out the different areas of the canteen.<br />
<strong>Fagor</strong> <strong>Industrial</strong> also created a system of<br />
show cooking, divided into different areas:<br />
Italian, Mediterranean, sandwiches… Consequently,<br />
the restaurant’s new look was a<br />
huge success among students and has become<br />
a meeting point not to be missed. At<br />
present, the number of students eating in the<br />
canteen has gone from 100 to 600, requiring<br />
urgent enlargement of the cash till area<br />
to allow three queues to pass through at the<br />
same time.<br />
FAGOR INDUSTRIAL<br />
FITS OUT TWO<br />
OF THE TEN BEST<br />
RESTAURANTS IN THE<br />
WORLD<br />
<strong>Fagor</strong> <strong>Industrial</strong> has been widely congratulated.<br />
Not for nothing are customers invited<br />
to the UPC canteen to see the installation,<br />
especially the buffets, because it is wellworth<br />
a visit. It is moreover a true point of<br />
reference in canteens, especially in the catering<br />
sector, to be developed in the future.<br />
Proof of this is the fact that many customers<br />
who have visited the canteen and kitchens<br />
have changed their minds, rejecting the typical<br />
self-service and lineal designs.<br />
On 29 April, the ranking for the best<br />
restaurants in the world was published<br />
in London. This list is drawn up every<br />
year by the British magazine, Restaurant,<br />
and is internationally renowned in<br />
the sector. Three Spanish names, two of<br />
which are Basque and fitted out by <strong>Fagor</strong><br />
<strong>Industrial</strong>, were among the top ten restaurants.<br />
The Restaurante Arzak, belonging to<br />
Juan Mari Arzak, in eighth position, and the<br />
Mugaritz, belonging to Andoni Luis Aduriz, in<br />
fourth position, were ranked among the “top<br />
10” world kitchens with a full range of catering<br />
equipment supplied by <strong>Fagor</strong> <strong>Industrial</strong>.<br />
In addition, the famous Catalan restaurant,<br />
the Celler Can Roca, was named as the<br />
best restaurant in the world, supplanting the<br />
Danish restaurant, Noma. This recognition is<br />
sure to give Spanish culinary tourism a decisive<br />
boost.<br />
26 #11 / JUNE 2013<br />
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27
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
OÑATI, SPAIN<br />
NEWS<br />
NEW PRODUCTS IN THE OÑATI SHOWROOM<br />
<strong>Fagor</strong> <strong>Industrial</strong> has recently renewed<br />
the product exhibition at the showroom<br />
in its installations at the Garibay factory<br />
(Oñati).<br />
Since the showroom was opened in June<br />
2011, <strong>Fagor</strong> <strong>Industrial</strong>’s product catalogues<br />
have seen modifications to several of its lines<br />
and ranges, and now visitors to the showroom<br />
can find out about the new developments<br />
in situ in the different areas of the<br />
showroom. In addition, the Laundry zone<br />
has been adapted to include units that allow<br />
training courses and demonstrations to<br />
be given on the operation of the equipment<br />
on show.<br />
The developments regarding the equipment<br />
on show at the time of opening and which<br />
can now be visited in the Oñati showroom<br />
are as follows:<br />
IN THE HOTEL AND CATERING ZONE:<br />
New ADvANCE ovens.<br />
Five machines are on display, reflecting the<br />
three ranges of oven in the five available<br />
sizes:<br />
• APE-202 with self-supporting structure,<br />
CEB-202<br />
• APE-201 with self-supporting structure,<br />
CEB-201<br />
• APE-102 on support, SH-102<br />
• ACE-101<br />
• AE-061, the last two are columnmounted,<br />
forming a superimposed kit<br />
of ovens<br />
New 900 Plus Range.<br />
The suspended 900 range block now includes<br />
the following appliances from the new<br />
Plus version:<br />
• CI-920 PLUS (two-zone induction<br />
cooker)<br />
• FTG9-10 PLUS C L+R (striped-plain<br />
hard chrome fry-top)<br />
• MF9-05 PLUS (fried-food holder)<br />
A cooker has been mounted next to<br />
this block, joined by a monoblock table<br />
front:<br />
• CG9-41 PLUS<br />
Two of the latest new machines with<br />
new features from the 900 PLUS version<br />
have been installed separately opposite<br />
this block:<br />
• SBG9-10 PLUS I (tilting Bratt pan<br />
with stainless steel vat)<br />
• MG9-10 BM PLUS (bain marie<br />
cooking pot with automatic control)<br />
New Cold appliances from the Concept Line<br />
The design and aesthetics of the benches<br />
and cabinets in this line have been modified,<br />
with changes in the following appliances:<br />
• AFP-1404 C (Snack fridge with four<br />
doors and freezer compartment)<br />
• AFP-801 (One-door Gastronorm fridge)<br />
• AP-701 (fish cabinet)<br />
• MFP-135 PC (Gastronorm bench with<br />
two glass doors)<br />
• MEP-135 (Two-door salad bench)<br />
• FMP-150 PC (Two-door glass counter<br />
front)<br />
• MPZ-150 (two-door pizza preparation<br />
bench with granite worktop and cold<br />
display cabinet for ingredients)<br />
IN THE LAUNDRY ZONE:<br />
New high-speed washer extractor.<br />
• LA-120 MP with pneumatic tilting system<br />
to help loading and unloading<br />
New high-speed LR washer extractor:<br />
• LR-13 M E<br />
New dryers from the GREEN EVOLUTION<br />
series:<br />
• SR/E-32 MP<br />
• SR/E-23 MP INOX (stainless steel unit)<br />
• SR/E-10 A INOX (machine with coin slot<br />
for self-service and stainless steel unit)<br />
New dry-ironer with stainless steel unit<br />
• PSE-35/160<br />
Two washer-dryer units have been installed<br />
in the dynamic demonstrations zone, with<br />
washer extractors and dryers with a capacity<br />
of 13 kg, but with different spin speeds in<br />
the washer extractors (one rapid-spin LR-13<br />
M and one high-speed LA-13 MP), for demonstrations<br />
to compare the times, processes<br />
and consumption due to the different degrees<br />
of humidity resulting from the clothes<br />
processed in each machine.<br />
This Laundry section also now has a system<br />
which allows it to be connected to a computer<br />
for the on-screen projection of the contents<br />
of the course, a desk for the speaker<br />
and chairs for the course participants.<br />
Lastly, the kitchen equipment in the auditorium<br />
has also been renovated, replacing the<br />
two Visual Plus VPE-101 ovens used in the<br />
cooking courses and demonstrations, with<br />
two new APE-101 ovens from the Advance<br />
Plus range, complemented by elements designed<br />
for use in the banquet system: trolley<br />
holder CP-101, tray holder EB-101, plate<br />
holder EP-101 and thermal canvas LT-101.<br />
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29
FAGORNEWS 2012<br />
OF<br />
INTEREST<br />
TECHNOLOGY WILL<br />
CHANGE THE WAY WE<br />
COOK<br />
REPORT<br />
Technology is not only found in mobile<br />
phones, increasingly more powerful computers<br />
or spaceships to fly to the stratosphere<br />
and experience a gravity-free<br />
atmosphere. Technology is also visible<br />
in everyday life, for example in cookers,<br />
washer extractors or dishwashers which<br />
are becoming smarter and smarter. Soon<br />
we will be able to communicate with the<br />
appliances via Smartphone or tablet.<br />
Last January, CES, the world’s most important<br />
technology fair held in Las Vegas, gave<br />
many insights into the kitchens of the future,<br />
the gadgets used to cook and the applications<br />
that help us to make our meals tastier.<br />
One thing was clear: everything will be<br />
smarter and the concept of “mobility” will be<br />
very important.<br />
The future will certainly link mobile phones<br />
and tablets with electrodomestic appliances.<br />
Not only will we be able to use them to find<br />
recipes (already a reality), but they will also<br />
be built into the ovens. This means that<br />
electrodomestic appliances fitted with these<br />
devices will not only provide step-by-step information<br />
about the best way to cook a dish,<br />
but will also suggest the most suitable menu<br />
based on the most frequently cooked dishes<br />
in the household. The ovens will also be able<br />
to calculate the exact amount of energy required<br />
to cook a dish and the precise time<br />
during which food should be in the oven.<br />
Communications technology will also be<br />
introduced in dishwashers and washer extractors.<br />
Just leave the dishes or the clothes<br />
in the machine, make a simple call, the ma-<br />
chine will start and will be ready when you<br />
get home. This will also be the case with air<br />
conditioning, heating or blinds.<br />
When these devices are installed in fridges,<br />
it will be possible to see exactly what food<br />
is stored within and, if something is needed<br />
a message will be sent to your mobile with<br />
the shopping list of ingredients required to<br />
prepare the meal according to a predefined<br />
menu.<br />
Electrodomestic appliances anywhere<br />
And when it comes to cooking, technologies<br />
are available to improve the chef’s experience.<br />
Infrared sensor technology is being<br />
TOGETHER WE EVOLVE<br />
30 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
31<br />
FAGORNEWS 2013<br />
added to induction cookers. The purpose of<br />
the sensors is to determine the exact temperature<br />
of the food in the frying pan in order<br />
to correct the temperature instantly, so<br />
that it is neither too hot nor too cold, allowing<br />
food to be cooked to perfection. This means<br />
that if you put something cold in the frying<br />
pan, the system is able to detect it and adjust<br />
the temperature immediately. This is an<br />
advantage even for the most inexpert cooks:<br />
chicken will always be golden brown on the<br />
outside and pancakes will always be just<br />
right.<br />
This technology leads to energy savings<br />
and sustainability, concepts which are firmly<br />
backed by manufacturers. Electrodomestic<br />
appliances with minimum environmental impact,<br />
made using eco-sustainable materials,<br />
that save energy and can be easily recycled.<br />
In this respect, the Smart Grid technology<br />
will be a key factor in kitchens. These smart<br />
networks send the consumer the electricity<br />
required at any moment, in a two-way system<br />
that knows the energy requirements of<br />
the dwelling at any moment.<br />
Moreover, according to the experts, the<br />
tendency is to adapt to changes in lifestyle,<br />
and devices should be functional and easyto-use.<br />
What’s more, people enjoy cooking<br />
more and more and many now require appliances<br />
with the same degree of technology<br />
as used in professional devices.<br />
Design prevails<br />
One thing that will prevail is design. Take ovens<br />
for example. Some brands have already<br />
launched models that can even become<br />
part of the decor in a living room or library.<br />
These ovens look similar to a television, with<br />
TFT touch screens, in colour, and menus in<br />
up to 30 different languages. Smart kitchen<br />
tables are also being designed, intended<br />
for long-term use, which combine the traditional<br />
kitchen table with a work surface<br />
and an area for eating. The table recognises<br />
the food placed on it and suggests various<br />
recipes containing these ingredients to the<br />
cook, who can choose any part of the table<br />
for cooking.
Mobile phones change style of cooking<br />
According to information from AllRecipes,<br />
one of the leading cooking Web sites in the<br />
world, the use of Smartphones has changed<br />
our style of cooking. We use them to look for<br />
recipes, to share recipes in social networks,<br />
to create shopping lists or to take photos of<br />
the completed dish so that others can admire<br />
our skills as chefs.<br />
• 35% look for recipes<br />
• 29% take photos of the dish they have<br />
just made<br />
• 23% look for a recipe while they are<br />
buying the ingredients<br />
• 22% take photos of the dish in a restaurant<br />
• 18% create shopping lists<br />
• 16% exchange discount vouchers in<br />
shops<br />
• 15% watch cooking videos<br />
• 14% shop with a list created on their<br />
mobile phone<br />
• 12% share recipes in social networks<br />
<strong>Fagor</strong> <strong>Industrial</strong> and technological development<br />
for the future<br />
Innovation for the future is a key factor for<br />
development at <strong>Fagor</strong> <strong>Industrial</strong>, who has allocated<br />
46 million Euros to R&D&I in the last<br />
five years so that more than 40 engineers,<br />
30 designers and 70 technicians may work<br />
on what will be the future of kitchens. Innovations<br />
such as chill blasters, which cool dishes<br />
from 70 to 3 degrees in just a few seconds,<br />
or ovens with time-saving functions<br />
that improve the efficiency of the process,<br />
with systems such as the pre-programming<br />
or memory that remember the different types<br />
of cooking used.<br />
Moreover, last February <strong>Fagor</strong> <strong>Industrial</strong><br />
presented the main trends in the sector for<br />
2013. These include the latest technologies<br />
in conservation, such as chill blasters<br />
(that cool and freeze food in a question of<br />
seconds without the food losing any of its<br />
qualities), energy efficiency (reduced energy<br />
expenditure, improved use of water,<br />
accelerated washing and drying processes<br />
to reduce operating times, reducing energy<br />
consumption by 20%), and vacuum conservation<br />
technologies.<br />
Sources<br />
http://ces.cnet.com/<br />
8301-34441_1-57563060/2013-theyear-the-smart-kitchen-finally-arrives/<br />
http://www.theepochtimes.com/<br />
n2/technology/cooking-with-amagnetic-field-318203.html<br />
http://www.theatlantic.com/technology/archive/2012/08/how-tech-haschanged-how-we-cook/261008/<br />
http://trendland.com/when-cooking-gets-easier-with-technologythe-gorenje-homechef-oven/#<br />
http://www.electrolux.co.uk/Innovation/<br />
Inside/Technology-Innovation-News/<br />
Dishwashing/The-kitchen-of-the-future/<br />
http://freshome.com/2012/03/01/whatis-the-future-of-kitchen-technology/<br />
http://www.fagorindustrial.com/<br />
empresa/tecnologia.php<br />
http://www.fagorindustrial.com/<br />
sala_prensa/noticia.php?id=52<br />
http://www.fagorindustrial.com/<br />
sala_prensa/noticia.php?id=82<br />
TOGETHER WE EVOLVE<br />
32 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
33<br />
FAGORNEWS 2013<br />
COOKERY BOOKS<br />
Cocina con<br />
solera<br />
TTarTalo<br />
Summary. When<br />
someone has<br />
been cooking<br />
for years, it<br />
becomes almost<br />
imperative to put<br />
all this experience<br />
into a book.<br />
Tips, marinades and recipes that may<br />
be used for an everyday menu or for<br />
a special meal for a celebration with<br />
friends or family. As the author says,<br />
this is an everyday recipe book that<br />
avoids the “deconstructed potato<br />
omelette”, as she is used to traditional<br />
cooking and natural ingredients.<br />
Angelita Alfaro grew up among kitchen<br />
ranges and her knowledge of cooking<br />
was acquired besides her mother and<br />
aunt. The book is divided into several<br />
sections: Starters and salads; soups,<br />
creams and potatoes; Pulses and<br />
vegetables; Fish and shellfish; Poultry,<br />
meat and game; Desserts and Sauces.<br />
La cerveza…<br />
poesía líquida<br />
TrEa<br />
Summary. How to<br />
make beer was one of<br />
the first biochemical<br />
processes discovered<br />
by humanity.<br />
For more than ten<br />
thousand years<br />
we have been making and enjoying<br />
beer, and we can even make it in the<br />
kitchen at home. And here we have<br />
this book that gives a detailed explication<br />
of the process for brewing beer at<br />
home, together with the factors that<br />
should be considered to do it well.<br />
The book offers information about the<br />
beers available on the market in order<br />
to help in understanding the differences,<br />
their strong and weak points,<br />
tips on how to serve and drink it and<br />
the best way to combine it with food.<br />
On this occasion our literary menu includes,<br />
as is due, books to extend culinary<br />
knowledge, with recommendations for<br />
preparing traditional recipes, fun recipes<br />
for kids or tips for making homemade beer.<br />
Tiburones<br />
divertidos<br />
y caracoles<br />
curiosos<br />
PaisagEm<br />
Summary. If<br />
cooking with<br />
children is fun,<br />
making cakes<br />
and biscuits<br />
can also be very entertaining. In this<br />
book, the authors include a collection<br />
of photographs with the recipes, with<br />
step-by-step instructions on how to<br />
prepare different cakes and biscuits<br />
in different shapes. For example,<br />
there is a cup cake with a swimming<br />
turtle, a frog biscuit, a striped<br />
fish tart or a beehive cake. And the<br />
best thing of all is that the recipes<br />
can be prepared by the children.<br />
The book contains recipes for cup<br />
cakes, biscuits, tarts and cakes.<br />
Bocados con<br />
historia<br />
Edaf<br />
Summary. What<br />
was Napoleon<br />
Bonaparte’s<br />
favourite food?<br />
What feast left<br />
Salvador Dalí<br />
“licking his<br />
fingers”? Journalist,<br />
Miguel Ángel Almodóvar, has<br />
collected together more than fifty<br />
recipes with the favourite dishes of<br />
famous people from all ages from the<br />
worlds of politics, film, art: the tomato<br />
soup that Warhol made especially<br />
for Marilyn, or Sofía Loren’s sauces.<br />
These recipes are from History (with<br />
a capital letter) and from history<br />
(with a fascinating small letter), taken<br />
from everyday life, from culture, from<br />
anecdotes and especially from love,<br />
because there is no more sincere and<br />
long-lasting love than the love of food.<br />
Our thanks to Librería Gastronómica<br />
Aliana, in Madrid (www.alianagastronomia.com)<br />
Cocina sin<br />
tonterías<br />
PlanETa<br />
Summary. Our<br />
grandmothers did<br />
not take any nonsense,<br />
particularly<br />
not in the kitchen.<br />
At least, the author<br />
Juan Eslava,<br />
whose book has been created with<br />
the support of his daughter, Diana,<br />
saw his grandmother in this way. She<br />
cooked the meals and he added the<br />
literary seasoning. In fact they are<br />
“no-nonsense recipes, from always,<br />
recipes from old times”, many of<br />
which were learnt from Emilia, the author’s<br />
grandmother, who left him her<br />
cookery books and a love for cooking.<br />
Eslava confesses that he aimed<br />
to offer simple tasty meals taken<br />
from good Spanish popular cuisine.<br />
La comida<br />
de la familia<br />
Ferrán Adriá<br />
rBa<br />
Summary. What<br />
does a top chef<br />
eat? Ferrán Adriá<br />
presents a book<br />
containing avantgarde<br />
recipes from the Bulli adapted<br />
for home cooking. The recipes are<br />
taken from the dishes that the team at<br />
El Bulli ate, based on natural, traditional<br />
fresh food. He also offers tips<br />
on how to prepare excellent dishes<br />
for less than five Euros. Adriá has put<br />
together 31 balanced, tasty and easyto-make<br />
menus but which have the<br />
quality of an internationally renowned<br />
chef, and he explains them in visual<br />
detail. As he says, “if we don‘t eat<br />
well, it’s because we don’t want too”.
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
THE<br />
TECHNICAL<br />
CORNER<br />
CHOOSING<br />
THE RIGHT<br />
DISHWASHER<br />
When offering a dishwasher for sale or<br />
as part of a fitting-out project, certain<br />
factors should be considered to ensure<br />
that the selected model is the most suitable<br />
and that it meets the necessary<br />
production requirements.<br />
Assuming that the measurements for the<br />
washing area are correct and sufficient for<br />
installing the necessary appliances, the following<br />
factors should be considered:<br />
1 – Type and category of restaurant or<br />
premises. This will give the average size<br />
of tableware for each cover and the maximum<br />
dimensions of the plates or trays to be<br />
used, which will influence which machine to<br />
choose.<br />
2 – Average number of covers at peak times<br />
and time available for washing up.<br />
3 – True and theoretical performance of the<br />
dishwashers. The personnel available for supervising<br />
the dishwasher will influence the<br />
true production time of the machine.<br />
1. Type and category of restaurant or<br />
premises<br />
If you know the type of business or customer<br />
for whom the machine is intended, and the<br />
category of the restaurant, it is possible to<br />
obtain some of the more significant data<br />
used in defining the type of machine to be<br />
offered.<br />
On the one hand, you can obtain the average<br />
size of tableware to be used at each service,<br />
and on the other hand you can define the required<br />
machine dimensions in order to take<br />
the larger pieces of the tableware.<br />
1.1 Calculating the average theoretical<br />
production of a dishwasher<br />
A preliminary step when selecting the right<br />
dishwasher for an installation is knowing how<br />
to calculate the theoretical production of a<br />
dishwasher, given the different types of articles<br />
in the tableware required for one diner<br />
(plates, cutlery, glasses…).<br />
The average production of a dishwasher is<br />
based on a standard plate with a diameter<br />
of 230 mm. Dishwasher production tables<br />
are based on calculations using this type of<br />
standard plate.<br />
To calculate the required machine, each<br />
article of tableware must be numerically<br />
converted to a number of standard plates<br />
measuring 230 mm. in diameter The different<br />
capacities of baskets measuring 500 x 500<br />
mm to take the various pieces of tableware<br />
should be considered.<br />
1.1.1 Dishwasher baskets<br />
All tableware washed in industrial dishwashers<br />
is placed in standard 500 x 500 mm<br />
baskets, with different storages types and<br />
shapes depending on the articles for which it<br />
has been designed.<br />
There are baskets especially for plates,<br />
glasses, cutlery and trays, and multipurpose<br />
baskets which will take any article, but without<br />
the specific details required or needed<br />
for a good wash.<br />
Plate baskets have rows of tines which the<br />
plates rest against, at a suitable angle in order<br />
to receive the wash and rinse water.<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s plate baskets, called CP-<br />
16/18, are so-called because depending on<br />
the position in which the plates are stacked,<br />
the distance between the tines varies according<br />
to the direction, so that either eight<br />
or nine rows of plates fit.<br />
The angle at which the plate is inserted in the<br />
machine depends on the depth of the plate,<br />
and is important for ensuring that the wash<br />
water hits the surface at the right angle. Flat<br />
plates need less of a slope for the water to<br />
wash across the surface, and therefore they<br />
can be inserted in rows of nine, thus increasing<br />
the capacity.<br />
Tumbler and wineglass baskets have closed<br />
compartments to prevent the glasses touching<br />
each other and breaking. To adapt to the<br />
diameters of the glasses, <strong>Fagor</strong> <strong>Industrial</strong> offers<br />
baskets with 16, 25 and 36 compart-<br />
Jose Ignacio<br />
Hurtado Alzaga<br />
Project Manager<br />
<strong>Fagor</strong> <strong>Industrial</strong><br />
ments (for diameters of 110 mm, 85 mm and<br />
70 mm), each of which comes in three different<br />
heights to adapt to the article in question.<br />
Thus there are nine options for glassware.<br />
34 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
35
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
Baskets are also available for self-service<br />
trays. These baskets, with support tines as<br />
in the plate trays, have one side open, so<br />
that the length of the trays is not an obstacle<br />
when stacking them in the machine.<br />
Cutlery baskets are available for washing<br />
cutlery. These fit perfectly into base baskets<br />
or into glass baskets with 4x4 spaces, so<br />
that 16 cutlery baskets fit in one basket. To<br />
ensure that the water washes over the cutlery<br />
correctly and to guarantee a good wash,<br />
do not place more than 15 pieces of cutlery<br />
in each basket.<br />
1.1.2 Tables of equivalences<br />
Having looked at some of the options for<br />
stacking tableware in the baskets, a table<br />
of equivalences can be drawn up according<br />
to the capacity of a standard basket to take<br />
these articles, taking the standard plate with<br />
a diameter of Ø 230 mm as the basic size.<br />
The base relation can be understood with<br />
this example: a basket can take 18 plates or<br />
36 narrow glasses with a diameter of Ø 70<br />
mm. Therefore one plate is equivalent to two<br />
narrow glasses, or equally, one narrow glass<br />
is equivalent to 0.5 standard plates.<br />
Thus we obtain a table that allows you to<br />
convert all the articles in the tableware,<br />
glassware and cutlery into standard plates,<br />
which are used to calculate the technical<br />
production of the dishwashers.<br />
If the premises for which the calculations are to be made does not have all the specific data, a table can be used that lists the approximate<br />
quantities of each article in the tableware, depending on the type of establishment, as shown below:<br />
TABLE 2<br />
BURGER BAR /<br />
PIZZERIA<br />
TABLE 1<br />
KIND OF DISHES VALUE<br />
PLATE, DIAMETER 230 MM 1,000<br />
SHALLOW BOWL, DIAMETER 230 MM 1,125<br />
BASE PLATE, DIAMETER 320 MM 2,570<br />
PLATE, DIAMETER 190 MM 0,818<br />
TUMBLER OR WIDE WINE GLASS, DIAMETER 110 MM 1,125<br />
TUMBLER OR MEDIUM WINE GLASS, DIAMETER 85 MM 0,720<br />
TUMBLER OR NARROW WINE GLASS, DIAMETER 70 MMM 0,500<br />
CUTLERY (1 PIECE) 0,075<br />
COFFEE CUP AND SAUCER 1,500<br />
SELF-SERVICE TRAY 2,570<br />
SELF<br />
SERVICE<br />
SNACK<br />
BAR<br />
RESTAURANT<br />
CATEGORY 4<br />
RESTAURANT<br />
CATEGORY 3<br />
Applying the values in the first table, it is possible to reconvert these quantities into “standard plates”:<br />
RESTAURANT<br />
CATEGORY 2<br />
RESTAURANT<br />
CATEGORY 1<br />
PLATE, DIAMETER 230 MM 1 1 1 1 2 2 2<br />
SHALLOW BOWL, DIAMETER 230 MM 0 1 1 1 1 1 2<br />
BASE PLATE, DIAMETER 320 MM 0 0 0 0 0 1 2<br />
PLATE, DIAMETER 190 MM 0 1 1 2 2 3 3<br />
TUMBLER OR WIDE WINE GLASS,<br />
DIAMETER 110 MM<br />
0 0 0 0 0 1 1<br />
TUMBLER OR MEDIUM WINE GLASS,<br />
DIAMETER 85 MM<br />
1 1 2 2 3 3 3<br />
TUMBLER OR NARROW WINE GLASS,<br />
DIAMETER 70 MMM<br />
0 0 0 0 1 1 2<br />
CUTLERY (1 PIECE) 2 3 4 5 6 8 10<br />
COFFEE CUP AND SAUCER 0 0 1 1 1 1 1<br />
SELF-SERVICE TRAY 0 1 0 0 0 0 0<br />
CONVERSION TO<br />
STANDARD PLATES<br />
In the last two cases of the above table, some values are given in brackets. This is due to the assumption that this type of establishment may<br />
have a special dishwasher for glassware, therefore the numerical value for the tableware to be washed in the main machine may be less.<br />
36 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
37<br />
TABLE 3<br />
BURGER BAR /<br />
PIZZERIA<br />
2. Average quantity of tableware at peak<br />
times and average length of wash time<br />
Once the maximum number of lunches and<br />
dinners to be served has been established,<br />
the wash time is calculated as a function of<br />
the time available for washing the tableware<br />
used in the lunches and dinners.<br />
Normally the wash time in the afternoon is<br />
higher than in the evening, so that in the case<br />
of businesses serving lunches and dinners,<br />
the time available at night will be the time established<br />
as the maximum wash time.<br />
In any case, health and safety regulations require<br />
that the dishes are washed within two<br />
hours of being cleared from the table.<br />
3. True and theoretical performance of<br />
the dishwashers.<br />
The wash cycles and production rates of the<br />
machines usually listed in the catalogues are<br />
only theoretical figures. In practice, in addition<br />
to the wash cycle time, it is necessary<br />
to consider the time taken to open the door,<br />
remove the basket, place another basket in<br />
the machine, select the programme, add<br />
washing products in the case of manual<br />
dosage… Depending on the personnel available<br />
for these tasks, the correction factor to<br />
be applied to the theoretical production in<br />
order to calculate the true production will<br />
vary. However it is normally recommended<br />
SELF<br />
SERVICE<br />
SNACK<br />
BAR<br />
RESTAURANT<br />
CATEGORY 4<br />
RESTAURANT<br />
CATEGORY 3<br />
RESTAURANT<br />
CATEGORY 2<br />
RESTAURANT<br />
CATEGORY 1<br />
1,87 6,458 6,183 7,076 9,371 14,034 (10,249) 18,379 (14,094)<br />
that the true production of the machine does<br />
not exceed 67% of the given theoretical figure<br />
(or equally, apply a correction factor of<br />
F=1.5).<br />
True production =<br />
(Theoretical production) / F<br />
An example is given to explain<br />
the above:<br />
A dishwasher able to run a complete wash<br />
cycle in 2 minutes (where this is its fastest<br />
programme) has a theoretical production of<br />
30 cycles / hour. Considering that 18 plates<br />
in one basket can be washed in each cycle,<br />
the theoretical production according to the<br />
catalogue is 540 plates / hour.<br />
Applying a correction factor of F=1.5, a true<br />
production is obtained:<br />
True production =<br />
30 / 1.5 = 20 cycles / hour<br />
Therefore, considering that 18 plates in one<br />
basket can be washed in each cycle, the<br />
true production is estimated to be around<br />
360 plates / hour.<br />
In the case of feed and conveyor belt dishwashers,<br />
it is difficult for production to be totally<br />
continuous. Even if there is one person<br />
at the start of the process, removing waste<br />
and inserting the tableware in the baskets,<br />
and another at the end of the line to unload<br />
the baskets as they come out of the tunnel,<br />
the estimated theoretical production should<br />
not be exceeded by 80%; or, equally, apply<br />
a correction factor of F =1.25.<br />
4. Calculating the true requirements of<br />
an establishment<br />
After considering the factors explained<br />
above, the required production of the dishwasher<br />
can be calculated using the following<br />
formula:<br />
True production = (N x S) / T<br />
Where:<br />
N = average number of covers<br />
(lunch and dinner)<br />
S = standard value in plates/hour per cover<br />
or diner, depending on the type of premises<br />
T = time available in hours<br />
for washing tableware<br />
Considering that in the commercial tables,<br />
the value given is the theoretical production,<br />
to adapt to this and find the most suitable<br />
model for the case in question, the formula<br />
derived from the above is used in the calculations:<br />
Theoretical production =<br />
True production x F
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
PRACTICAL APPLICATION<br />
ExAMPLE 1<br />
Initial information:<br />
Category 3 restaurant which expects to<br />
serve around 100 lunches and 60 dinners,<br />
with a maximum wash time of one hour.<br />
values to be applied:<br />
N = average number of covers (lunch and<br />
dinner): (100 + 60) / 2 = 80<br />
S = standard value in plates /hour per cover<br />
depending on type of premises = 9.371 (according<br />
to table 3)<br />
T = time available in hours for washing tableware<br />
=1<br />
True production = (80 x 9.371)<br />
/ 1 h = 749.68 plates/h<br />
Correction factor = 1.5<br />
Theoretical production = 749.68<br />
x 1.5 = 1124.52 plates / h<br />
From the <strong>Fagor</strong> <strong>Industrial</strong> catalogues, the<br />
dishwashers which could be used in this<br />
case are models AD-120 or FI-120, in their<br />
different versions and finishes, with a theoretical<br />
production of 1200 plates/h. If the<br />
water is gas-heated, the AD-120 ECO could<br />
also be used. The top-loading dishwashers<br />
have capacity for plates with a diameter of<br />
320 mm.<br />
ExAMPLE 2<br />
Initial information:<br />
Business dining room using self-service system,<br />
serving 300 meals per day, and with a<br />
wash time of approximately 90 minutes, and<br />
one person responsible for loading the tableware<br />
in the baskets and another person<br />
responsible for removing them on their exit<br />
from the machine.<br />
values to be applied:<br />
N = number of covers = 300<br />
S = standard value in plates /hour per cover<br />
depending on type of premises = 6.458 (according<br />
to table 3)<br />
T = time available in hours for washing tableware<br />
=1.5<br />
True production = (300 x 6.458) / 1.5 h =<br />
1,291.6 plates/h<br />
From the resultant true figure, we can assume<br />
that we need a feeder-type machine<br />
rather than a static one, therefore the correction<br />
factor to be applied is:<br />
Correction factor = 1.25<br />
Theoretical production = 1,291.6 x 1.25 =<br />
1,614.5 plates / h<br />
From the <strong>Fagor</strong> <strong>Industrial</strong> catalogues, the<br />
dishwashers to be used in this case are<br />
the conveyor belt model FI-160 or its gasoperated<br />
version, ECO-160, which take selfservice<br />
trays, with a theoretical production of<br />
90 baskets/hour, given that this is equivalent<br />
to a capacity in standard plates of: 90 x 18 =<br />
1620 plates. Any accessories that are added<br />
to these models (drying tunnel, steam condenser)<br />
will not affect the production of the<br />
machine.<br />
If there is anything that characterises the<br />
two bloggers in this edition, it is their unquestionable<br />
passion for cooking and for<br />
recipes with their own personality, with<br />
tales that make the food taste better. One<br />
is a cook by vocation who loves to cook<br />
bread. The other is an architect who suddenly<br />
discovered cooking and has converted<br />
his passion into a full-time career.<br />
This edition of <strong>Fagor</strong> News contains items from<br />
a blogger who is passionate about the world of<br />
cooking. And a blogger who tells stories through<br />
cooking. Madeleine defines herself as a blogger,<br />
cook, baker and cake-maker who decided to<br />
launch herself on Internet six years ago with two<br />
culinary blogs. One of these is called Madeleine<br />
Cocina (www.madeleinecocina.com) and the<br />
other Curiosidades Gastronómicas (www.curiosidadesgastronomicas.com)<br />
. On the first<br />
page she lists the recipes that she cooks each<br />
CREAM CARAMEL FLAN WITH WALNUT BRITTLE<br />
INGREDIENTS<br />
CULINARY<br />
BLOGGERS<br />
Cream Caramel Flan:<br />
1 tin evaporated milk<br />
5 eggs<br />
190 g cream cheese<br />
1/2 cup milk<br />
3/4 cup caramel<br />
1 teaspoon of vanilla<br />
Extra caramel to cover the<br />
moulds<br />
PREPARATION:<br />
1. Preheat the oven to 160 °C.<br />
Heat the water to make a Bain<br />
Marie.<br />
2. Liquidise all the ingredients of<br />
the flan.<br />
3. Coat the inside of 8 individual<br />
ovenproof moulds with the extra<br />
caramel. One teaspoon of caramel<br />
in each mould is more than<br />
enough, use a brush or a spoon<br />
to spread the caramel more easily.<br />
4. Place the individual moulds<br />
in a pan or deep mould, fill each<br />
mould with the flam mixture and<br />
place in the oven.<br />
5. Now pour the hot water in the<br />
pan to make the Bain Marie.<br />
6. Bake for 1 to 1 ½ hours, making<br />
sure the Bain Marie always<br />
has water in it.<br />
7. To test if they are ready, touch<br />
the surface which should be firm<br />
like a jelly.<br />
Walnut brittle:<br />
50 g whole walnuts<br />
40 g white sugar<br />
1 teaspoon of water<br />
day at home, and on the second page she shares<br />
information about the culinary world. This is the<br />
blog where she talks about events, restaurants,<br />
gadgets, trends or techniques to help you cook<br />
better.<br />
Madeleine is a Mexican from Querétero (Mexico)<br />
and is a firm believer. Believer in healthy cooking<br />
and healthy food. She claims that there is nothing<br />
wrong with eating a little of everything, as long as<br />
it is in moderation. This is reflected in the blog,<br />
as she combines healthy recipes with powerful<br />
desserts that occasionally appear to tempt readers.<br />
Not only does she tempt readers with her<br />
blogs but also with recipe books. Madeleine has<br />
published two recipe books, with more than 120<br />
dishes in each one. The recipes are simple for<br />
everyday use, although sometimes you may find<br />
more elaborate dishes such as pizzas, lasagne,<br />
chicken Strogonoff or Cuban bread. This is not to<br />
forget the desserts, such as Capirotada, mamey<br />
jelly or corn bread.<br />
Our blogger confesses that she loves cooking,<br />
but what she most enjoys is making bread, which<br />
is her hobby and her passion.<br />
On the other hand, Directo al paladar (www.<br />
directoalpaladar.com) has been increasing in<br />
popularity since it went public in the summer of<br />
8. Switch off the oven, leaving<br />
the moulds inside for another<br />
hour.<br />
9. Refrigerate moulds for at least<br />
8 hours before serving.<br />
10. Remove flan from moulds<br />
carefully.<br />
For the walnut brittle:<br />
1. Place all the ingredients in a<br />
pan and stir continuously. As<br />
soon as the sugar starts to caramelise,<br />
remove from the heat<br />
and spread on a greased tin,<br />
using two forks to separate the<br />
nuts.<br />
2. Leave to cool before using.<br />
Serve the flan on a plate topped<br />
with a little caramel, coarsely<br />
ground nut brittle and decorated<br />
with a walnut.<br />
FIDEUÁ DEL SEÑORITO (FIDEUÀ DEL SENYORET)<br />
PREPARATION<br />
1. Peel the prawns, using the<br />
heads and tails to make stock.<br />
The ratio of stock to pasta is two<br />
to one, therefore for 250-300 g<br />
we need between 500 and 600<br />
ml of water.<br />
2. In a paella dish or large frying<br />
pan, brown the chopped garlic<br />
and the dried pepper. Then add<br />
the prawns, shrimps, squid, cuttlefish<br />
and mussels. Sauté the<br />
mixture.<br />
3. Strain stock and add to the<br />
pan. Bring to the boil, add salt,<br />
a touch of saffron for colour, and<br />
add noodles.<br />
2005. And until now, it has been growing with<br />
the contribution of numerous enthusiastic articles<br />
about the world of cooking. Miquel Corbí began<br />
writing in the Christmas of 2009, coming from<br />
another blog called Decoesfera. But Miquel is<br />
an architect, although now his life is dedicated to<br />
kitchen ranges. “Almost four years later, I am the<br />
coordinator of a team of fantastic editors, each<br />
one from a different point of the country, in such<br />
a pleasant atmosphere that sometimes I forget I<br />
am working”, says Miquel.<br />
This is exactly what characterises Directo al paladar.<br />
Although this is professional blog, there is a<br />
bit of each of the team members in all the recipes<br />
and texts that they write. “It is not about publishing<br />
recipes and news as though we were machines”,<br />
remarks Miquel, “but about relating our<br />
lives through the recipes, as if it were a personal<br />
blog. Because any recipe tastes better if there is<br />
a story behind it”.<br />
Miquel confesses that he has never felt a need to<br />
open his own personal blog, because in Directo<br />
al Paladar he feels at home, “talking about things<br />
that interest or concern me, sharing what I find<br />
out and about or that I discover in the kitchen”.<br />
INGREDIENTS<br />
150 g of squid rings and<br />
250-300g of thick-cut noodles,<br />
6-8 large prawns,<br />
half a cuttlefish.<br />
Oil, salt, saffron (or colouring), one<br />
dried pepper (ñora) (optional) and<br />
150 g of mussels (shelled),<br />
100 g of peeled shrimps,<br />
two cloves of garlic.<br />
4. Stir well and leave until done<br />
(17 minutes on medium heat),<br />
but do not allow the liquid to<br />
bubble too much. About 95%<br />
of the stock should have been<br />
absorbed. Do not worry about<br />
the rest. Leave to stand for five<br />
minutes, covered with a cloth,<br />
and the remaining liquid will disappear<br />
like magic.<br />
38 #11 / JUNE 2013<br />
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39
FAGOR<br />
FOCUS<br />
FAGOR<br />
INDUSTRIAL<br />
LABORATORIES<br />
FAGORNEWS 2013<br />
CERTIGAZ<br />
AUTHORISES<br />
FAGOR INDUSTRIAL<br />
LABORATORY TO<br />
APPROVE AND<br />
CERTIFY<br />
REPORT<br />
#11 / JUNE 2013<br />
<strong>Fagor</strong> <strong>Industrial</strong> has reached an important<br />
milestone. Its laboratory has<br />
received certification from Certigaz,<br />
an organisation certified by the European<br />
Union to award certificates<br />
to gas appliances in accordance with<br />
certain regulations. This means that<br />
all the tests carried out in the laboratory<br />
are approved and the products<br />
bear a quality product seal. The future<br />
is to continue along this path and the<br />
laboratory obtains the certificates of<br />
other organisations.<br />
<strong>Fagor</strong> <strong>Industrial</strong>’s laboratory is in Oñati, it<br />
is a department belonging to the R&D division<br />
and is the most important of all the<br />
TOGETHER WE EVOLVE<br />
ones the company has around the world.<br />
“Each plant around the world has its own<br />
R&D department and this forms part of<br />
<strong>Fagor</strong>’s strategy for the development and<br />
reliability of the product”, says Eugenio<br />
Urcelay, head of the laboratory. “Part of<br />
the strategy is to install development and<br />
reliability laboratories wherever we are”. In<br />
2009, a strategy consisting of three important<br />
pillars was established: commitment<br />
to quality, improvement of service and an<br />
endeavour to communicate. These three<br />
columns led to the decision to enlarge the<br />
area allocated to the previous laboratory.<br />
“The objective was firm commitment to the<br />
product”, confesses Urcelay.<br />
41
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
Three areas in 700 square metres<br />
Consequently, the 340 square metre laboratory<br />
was enlarged to 700 square metres, and<br />
three different areas were pooled together<br />
in this space. the development laboratory,<br />
the reliability laboratory and the certification<br />
laboratory. In addition there is a training<br />
area for the technicians and mechanics from<br />
the Technical Assistance Service (SAT) and<br />
an area for packing and transport analysis.<br />
These zones respond to the four product lines<br />
manufactured at Oñate: washer extractors,<br />
ovens, cookers and dishwashers. The first<br />
zone is the development zone, occupying 200<br />
square metres and allocated to the department<br />
of R&D, which is the team responsible<br />
for designing and developing new products<br />
to launch on the market. “From the moment<br />
when the idea is born until the product is finally<br />
marketed, at least two years go past”, reveals<br />
Urcelay. During this period, designs are<br />
drawn up, prototypes are made and our rivals’<br />
products are subjected to all types of tests, to<br />
compare and contrast solutions, performance<br />
and operation.<br />
In this respect, Urcelay admits that “one important<br />
aspect that we wished to reinforce<br />
with the project is finding out more about our<br />
rivals’ products. Major efforts have been made<br />
to define the Key Factors to Competitiveness,<br />
which could be defined as those that are<br />
considered critical for our product offer, and<br />
those on which we base our sales arguments.<br />
Therefore, they are the ones that are subjected<br />
to the strictest tests”. Thus <strong>Fagor</strong> <strong>Industrial</strong><br />
is able to demonstrate with well-founded data<br />
that it has the best product and, if this is not<br />
the case, the results will indicate the areas<br />
requiring improvement to the department of<br />
R&D.<br />
The procedure for launching a new product<br />
is, on the whole, complex. From the<br />
moment work starts on the idea until it is<br />
finally manufactured, up to two years may<br />
go by. The procedure must consider different<br />
factors and achieve the best possible<br />
equilibrium between each one. Aspects to<br />
be considered include the manufacture,<br />
the assembly capacity, the ease of certification,<br />
logistics, functionality, reliability,<br />
that it is easily repairable, that it is easy to<br />
maintain, cost… The designer has to consider<br />
all these factors in a new design and<br />
achieve an equilibrium between each one.<br />
Then there are two areas belonging to<br />
the laboratory as such. One is the Reliability<br />
Laboratory. This name refers to a<br />
space “that has been strengthened considerably”,<br />
according to Urcelay. This zone<br />
measures 200 square metres and different<br />
tasks are carried out there. One such<br />
task is the performance of reliability tests<br />
during the procedure to launch a new<br />
product, a new feature or a new improvement.<br />
Another is to perform reliability tests<br />
on a serial product and the last task is “to<br />
perform validation and approval tests on<br />
a new component or a new supplier with<br />
respect to durability and reliability”, reveals<br />
Urcelay.<br />
42 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
43
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
Certification and approval: Certigaz<br />
Next comes the certification and approval<br />
laboratory. This measures 150 square metres<br />
and, as its name suggests, it is where<br />
the processes take place for the certification<br />
and approval of products before the<br />
relevant bodies. In this respect, the Laboratory<br />
establishes and maintains regular<br />
relations with Certifying Bodies and Test<br />
Laboratories in different countries, including<br />
the United States, Russia, Australia, the<br />
European Union, zones and countries that<br />
have their own certifications which must be<br />
met in order to market the products there.<br />
Therefore, the division of certification and<br />
approval is responsible for keeping the different<br />
test methods and standards constantly<br />
updated, and for managing the certification<br />
processes required to enable the<br />
marketing of the products, whether these<br />
are new developments or serial products,<br />
in the countries or zones required.<br />
In addition, <strong>Fagor</strong> <strong>Industrial</strong> participates, as<br />
a direct member, in the technical committee<br />
of the European Federation of Catering<br />
Equipment Manufacturers (EFCEM). “The<br />
fundamental objective of this work group<br />
is to develop and harmonise the new European<br />
standards applicable to our equipment”,<br />
notes Urcelay. Moreover, Certigaz is<br />
one of the gas appliance bodies with which<br />
the laboratory has regular relations. It is this<br />
Notifying Body, number 1312 that certifies<br />
the gas appliances with respect to the application<br />
of directive 90/396/EEC Gas appliances.<br />
In fact, Certigaz “is an body authorised<br />
by the European Union to certify gas appliances<br />
in accordance with certain regulations<br />
imposed by the Union”, explains<br />
Urcelay. This means that the certification<br />
tests of gas appliances can either be conducted<br />
in independent laboratories appointed<br />
by Certigaz (at present there are<br />
six laboratories all over the world) or by the<br />
“It is a very significant<br />
milestone that<br />
determines the quality of<br />
our installations”, admit<br />
the company managers<br />
manufacturer itself, “provided the laboratory<br />
is legally authorised by Certigaz in accordance<br />
with the gas certification Regulation”,<br />
says Urcelay. The <strong>Fagor</strong> laboratory<br />
has managed to obtain this authorisation,<br />
a significant fact because it means that<br />
all the certification and approval tests are<br />
“conducted in house”, which is a significant<br />
milestone for the company. Urcelay is very<br />
satisfied with the work carried out by <strong>Fagor</strong><br />
<strong>Industrial</strong> because “the authorisation basically<br />
permits gas appliance tests conducted<br />
in our laboratories to be considered<br />
by Certigaz, thus significantly simplifying<br />
the certification process”. Moreover, “our<br />
knowledge of gas technology is considerable<br />
and there are not many who know as<br />
much as we know here”.<br />
Members of the Laboratory explain that “in<br />
December 2011 the Laboratory Authorisation<br />
Process started. After three audits of<br />
the management system and of the control<br />
equipment and installations we were<br />
granted authorisation in March 2013”. The<br />
authorisation is for four years and is subject<br />
to an audit in two years time.<br />
44 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
45
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
Quality above all<br />
Urcelay explains that the authorised laboratory<br />
must comply to the following requirements<br />
in terms of quality assurance:<br />
• Impartiality, independence and integrity.<br />
• Qualified and trained personnel with<br />
technical knowledge and the experience<br />
necessary to perform the allocated functions.<br />
• Standardised procedures and test methods<br />
in accordance with NF 45001 and NF<br />
EN ISO 17025 standards.<br />
• Registry system in accordance with NF<br />
45001 and NF ISO 17025 standards.<br />
• Identification of the samples and test objects.<br />
• Test methods (installations and control<br />
elements) in accordance with NF 45001<br />
and NF ISO 17025 standards.<br />
4<br />
In addition, <strong>Fagor</strong> <strong>Industrial</strong> uses management<br />
tools such as the FMEA which allow knowledge<br />
to be shared and permits the management of<br />
foreseeable problems in each factor in an order<br />
of priority. In the so-called convergent engineering,<br />
all the aspects must be outlined at the<br />
time of the final launch.<br />
From a technological point of view, the products<br />
in the <strong>Fagor</strong> <strong>Industrial</strong> catalogue must address<br />
aspects relating to mechanics, electrical,<br />
electronics, gas technology, steam technology…of<br />
a certain degree of complexity and this<br />
somewhat hinders the processes. Therefore,<br />
the laboratory aims to continue investigating<br />
the granting of other authorisations awarded by<br />
different certifying bodies in any of these areas.<br />
At present, the Laboratory has 5 permanent<br />
members of staff with occasional assistance<br />
as required by the work loads. The Authorisation<br />
has been granted thanks to the joint efforts<br />
in which each one has contributed their experience<br />
and knowledge in order to tackle the<br />
problems arising from the process.<br />
46 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
47
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
FAGOR PEOPLE<br />
Gorka Arregi<br />
Head of Technical Assistance<br />
Service (SAT), Spain and Portugal<br />
Q & A<br />
FAGOR PEOPLE<br />
When did you start your career in<br />
<strong>Fagor</strong> <strong>Industrial</strong>?<br />
After I finished my military service, I started<br />
my professional career in the department<br />
of quality at Ecenarro, a company making<br />
bolt stock in Bergara. After a while I joined<br />
Copreci as gas tap production line manager<br />
and later, after sitting an entrance exam,<br />
I entered <strong>Fagor</strong> Electrónica as general<br />
maintenance manager. After that, during<br />
the reconversion, I was away from <strong>Fagor</strong><br />
and they suggested I went to Ederlan,<br />
where I was a transfer machine operator.<br />
When did you return to <strong>Fagor</strong>?<br />
After that time and two sabbatical years,<br />
I rejoined <strong>Fagor</strong> <strong>Industrial</strong> as Centre Manager<br />
for the North Office and then I was<br />
moved to Bilbao. I took an active part in<br />
that transfer, introducing a new management<br />
system to centralise everything. Last<br />
June I was offered the position as Head of<br />
the Technical Assistance Service.<br />
What is your day-to-day work like?<br />
I coordinate the after sales service in Spain<br />
and Portugal. In fact there is no specific<br />
task, but I take each day as it comes.<br />
Different problems arise every day. Customers<br />
who have a problem, who need a<br />
maintenance contract, a special machine,<br />
to coordinate a project, claim invoices…<br />
How do you go about your relations<br />
with the rest of the team?<br />
During my time at Ederlan I discovered new<br />
more participatory ways of working. It was<br />
a sort of mini factory with new methods<br />
and new tools in productivity. So I had a<br />
close relation with the people. If there was<br />
a problem, I would dive under a machine<br />
without thinking about it. I am in favour of<br />
working in a team and of cooperation and<br />
I like to talk to the lads encouraging those<br />
with initiative.<br />
Is it better to pool opinions…<br />
We have an interior struggle between what<br />
we believe should be done and what really<br />
should be done. There are many opinions<br />
in any project and each person believes<br />
that they are right, subconsciously we try<br />
to impose our criteria. But on the other<br />
hand, a strategic vision is necessary. The<br />
trick is to be able to keep your mind open<br />
to new ideas, because your ideas are not<br />
the only ones, there are other ideas just<br />
as good as yours which may complement<br />
each other.<br />
What do you see as your challenge<br />
since you started in your current job?<br />
To give a new air to technical service<br />
through improvement actions to meet requirements<br />
from the company’s point of<br />
view and to satisfy the needs of customers<br />
or installations.<br />
“If there was a problem, I would dive under a<br />
machine without thinking about it.”<br />
What do customers think of the Technical<br />
Service?<br />
As I said, we have a significant area for<br />
improvement with changes in the way of<br />
thinking of long-standing customers in this<br />
direction. The customers come first and<br />
are beginning to demand their rights. Before<br />
they were more conformist, but their<br />
change in attitude is forcing us to adapt to<br />
this demanding situation. We should give<br />
added value to technical intervention and<br />
look after it carefully.<br />
Did this not happen before?<br />
Technical service is sometimes a bit cold<br />
and we need to break away from this image,<br />
because our job is really to help the<br />
customer who receives assistance so<br />
that their installation can carry on making<br />
money. We need to re-educate ourselves<br />
as previously our way of thinking did not<br />
include this added value. We have to think<br />
of the customer as a business aspect that<br />
should be looked after, because they also<br />
provide for our food. What’s more, wordof-mouth<br />
will either sink or make you. A<br />
happy customer talks well of you and this<br />
leads to other business opportunities or<br />
possible areas of sale, machinery or complementary<br />
material.<br />
How has <strong>Fagor</strong> <strong>Industrial</strong> changed<br />
since you joined?<br />
It has changed a lot. <strong>Fagor</strong> <strong>Industrial</strong> is a<br />
small monster. In the beginning we only<br />
made a few machines and, as we advanced<br />
in the market, we realised that we<br />
should not only manufacture kitchens, but<br />
that there were other adjacent areas such<br />
as laundries and other areas into which we<br />
could expand our business. We started to<br />
grow in this area and now <strong>Fagor</strong> <strong>Industrial</strong><br />
is a considerable size. It has grown and<br />
done things well. We have also made mistakes,<br />
but we have learnt how to interpret<br />
these mistakes in order to learn from them.<br />
The disadvantage, in my opinion, is that as<br />
we are such a macro company, we have<br />
lost the cooperative spirit that cared more<br />
about the individual, and we have become<br />
more industrialised. However times and<br />
needs are different now. I say this because<br />
it is a subject close to my heart. I am fighting<br />
for something that in a small part belongs<br />
to me, although we have paid our<br />
tolls in human terms.<br />
What is your best memory of <strong>Fagor</strong>?<br />
My best memory is the people. I have travelled<br />
a lot and I have fond memories of<br />
those journeys on which I met “really great”<br />
people. I have also spent a lot of time in the<br />
workshop and I feel really at home there. I<br />
am in touch with the people, and I like this.<br />
I believe the best thing about <strong>Fagor</strong> <strong>Industrial</strong><br />
are the people.<br />
How do you see the future?<br />
It is going to change, because we will<br />
become a more organised and more serious<br />
company, as regards procedures<br />
and methods and this will relaunch <strong>Fagor</strong><br />
<strong>Industrial</strong>. We are working so that this is<br />
under control, redirecting the way forward<br />
and organising ourselves. I compare <strong>Fagor</strong><br />
<strong>Industrial</strong> to a stallion that needs training.<br />
We are like a good-looking horse but we<br />
have to train ourselves and this will make<br />
us different.<br />
48 #11 / JUNE 2013<br />
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49<br />
T Q<br />
IN BRIEF<br />
Age: 52.<br />
Personality: Active, demanding.<br />
Hobbies: Music and scuba diving.<br />
Favourite Food: Homemade<br />
cooking. I cook at home.<br />
A challenge: To create a<br />
stable situation for my people<br />
to live comfortably.<br />
A film: Midnight Cowboy<br />
and Taxi driver.<br />
A book: The Diary of Ana Frank.
FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />
TOGETHER WE EVOLVE<br />
FAGOR PEOPLE<br />
Antonio Sánchez<br />
<strong>Industrial</strong> Director of the<br />
<strong>Fagor</strong> <strong>Industrial</strong> Group<br />
Q & A<br />
FAGOR PEOPLE<br />
After several years at the forefront<br />
of the cold production plant of <strong>Fagor</strong><br />
<strong>Industrial</strong> in Poland, and after a time<br />
in Lucena as Head of Fagofri, Antonio<br />
Sánchez has just embarked on a new<br />
adventure in responsibility as <strong>Industrial</strong><br />
Director of the Group (DIG)<br />
What does the position of DIG involve?<br />
This is a new position that covers the two<br />
main parts of the Group’s industrial division;<br />
on the one hand manufacturing and<br />
on the other, product development (R&D&I).<br />
In this respect. the objective is to organise<br />
and direct the development of manufacturing<br />
processes and technologies with the<br />
clear purpose of obtaining improvements.<br />
Improvements which should be applied to<br />
the different businesses and production<br />
plants. An important task must be the coordination<br />
and global monitoring of the development<br />
and launching of new products,<br />
seeking standardisation of the same and<br />
the optimisation of processes.<br />
What challenges do you face as DIG?<br />
One of the challenges before us is to be<br />
able to position each of our business units<br />
according to the established strategy and<br />
to have the <strong>Fagor</strong> <strong>Industrial</strong> Group seen<br />
as one of the leaders in our sector. Consequently,<br />
one major challenge is to establish<br />
criteria for the definition, organisation<br />
and modernisation of the production<br />
processes that permit optimization of the<br />
manufacturing process of our products,<br />
clearly focussed on improvement in terms<br />
of efficiency and quality. Above all, we are<br />
looking for improvements in processes and<br />
in products that allow us to become more<br />
competitive and better placed in the different<br />
markets.<br />
What are your plans for the future in<br />
this post? What is the first thing you<br />
will set up?<br />
The first step is to analyse the present situation<br />
in order to identify the principal needs<br />
and priorities. We have a number of projects<br />
and plans for the future that must be<br />
prioritized and analysed. For the moment<br />
we have started with some projects related<br />
to the cold plants in addition to the new<br />
developments of products that are already<br />
underway.<br />
You have had a long career abroad<br />
with different companies and affiliates<br />
of <strong>Fagor</strong>. Will you maintain relations<br />
with the offices and factories<br />
abroad, such as those in Turkey, from<br />
this position?<br />
In fact, this post is not just based in Oñati,<br />
but has to provide support to all the plants<br />
in the Group, with which I will be permanently<br />
in touch, both those that I know and<br />
those that I have yet to get to know.<br />
How does your career abroad have an<br />
influence on your present position?<br />
How can this experience improve your<br />
work?<br />
Undoubtedly, my experience abroad helps<br />
to give me a clear idea of the current situation<br />
in our affiliates and of their principal<br />
needs. Knowing the people and how they<br />
“Above all, we are looking for<br />
improvements in processes and in products<br />
that allow us to become more competitive<br />
and better placed in the different markets”<br />
operate will certainly help to streamline coordination<br />
and the setting up of the different<br />
projects.<br />
After your time at Fagofri, what would<br />
you keep? What advances were<br />
achieved while you were in charge?<br />
I would keep the people, a hard-working<br />
committed team of humans. One of the major<br />
advances was the company’s change<br />
in direction. The move from merely being<br />
a production plant to becoming a plant<br />
with commercial activity, getting closer to<br />
the customer and the market, enabled a<br />
change in the way of thinking and therefore<br />
greater involvement in quality and continuous<br />
improvement.<br />
What was the best thing about working<br />
in different countries? And the<br />
worst...<br />
The best thing is always the people you<br />
meet, the cultures you discover and the<br />
experiences you live. The opportunity to<br />
meet different people is very rewarding<br />
and offers much on a personal level. This<br />
allows you to better value what you have,<br />
both from a positive and from a critical<br />
point of view. Naturally, the negative side<br />
is always being away from your family and<br />
friends. From a work point of view, the<br />
work is rewarding and dynamic involving<br />
decision-making and the assumption of<br />
responsibilities. One of the aspects I most<br />
value is the satisfaction of watching how<br />
a project takes shape and grows. The difficult,<br />
rather than negative, side is that this<br />
responsibility is always associated with a<br />
huge work load and level of dedication<br />
What differences have you found<br />
when working in Spain with respect to<br />
abroad? What lessons could we learn<br />
from workers in Poland or Turkey, and<br />
what could they learn about our methods<br />
of working?<br />
The first is undoubtedly the language, it<br />
may seem trivial but there really are occasions<br />
when it poses a barrier in communication<br />
that makes it difficult to get<br />
a clear message across to the team. On<br />
the whole, I believe that there are posi-<br />
tive aspects and not so positive aspects<br />
in any situation, the objective is to develop<br />
and promote the positive aspects and try<br />
to change the others. One very important<br />
aspect which must be achieved in any project,<br />
wherever it is, is the implication of the<br />
people involved in the project.<br />
How do you view the situation in forthcoming<br />
years? How do you think <strong>Fagor</strong><br />
<strong>Industrial</strong> will evolve from now on in<br />
the current economic climate?<br />
I think that at the moment <strong>Fagor</strong> <strong>Industrial</strong><br />
is immersed in a change and redirection<br />
that will allow it to continue growing<br />
in a global manner, based on the different<br />
company strategies and on the different<br />
markets. The project before us is both exciting<br />
and demanding, but I am sure it will<br />
enable us to achieve a better position and<br />
development of the Group. I am optimistic<br />
about the future, as I believe that we are<br />
doing things correctly and that this will give<br />
us the opportunity to continue growing<br />
with the objective of increasing profitability.<br />
From the point of view of someone<br />
who has been away for some time,<br />
what is your opinion of the internationalisation<br />
of <strong>Fagor</strong>? Will the company<br />
continue expanding and establishing<br />
itself in key markets?<br />
The internationalisation of <strong>Fagor</strong> <strong>Industrial</strong><br />
is already a fact with plants and commercial<br />
offices all over the world, and export<br />
sales that are higher than sales in our national<br />
market. I am convinced that we will<br />
continue to grow in the different markets<br />
where we already have a presence but that<br />
we also face the challenge of expanding<br />
to new markets, particularly the emerging<br />
markets.<br />
50 #11 / JUNE 2013<br />
#11 / JUNE 2013<br />
51<br />
T Q<br />
IN BRIEF<br />
Age. 39<br />
Personality. Open,<br />
responsible, hard-working<br />
Hobbies. Kayak, cycling,<br />
skiing, in general any sport<br />
Favourite Food. Any<br />
in good company<br />
A film. Braveheart (partly<br />
because I saw it in Scotland<br />
surrounded by Scots)<br />
A book. The one I currently have on<br />
my bedside table: Leo the African<br />
A colour. Red<br />
A date to remember. More than<br />
just a date, a period; the four years<br />
I spent in France when I was little<br />
A wish for the future. Health
Bº Santxolopetegi, 22<br />
Aptdo. 17 - 20560<br />
Oñati (Guipúzcoa) Spain<br />
Tel.: +34 943 71 80 30<br />
info@fagorindustrial.com<br />
www.fagorindustrial.com