28.08.2013 Views

Download - Fagor Industrial

Download - Fagor Industrial

Download - Fagor Industrial

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

“<br />

#11 / JUNE 2013<br />

EDITORIAL<br />

Kepa Bedialauneta,<br />

Director General of the <strong>Fagor</strong> <strong>Industrial</strong> Group<br />

At the end of the year we shall present<br />

the new generation of dishwasher; in<br />

June we will exhibit the standard spin<br />

washer extractors at the Clean Show,<br />

and we will continue with the new<br />

Advance ovens which are already an<br />

established reality.<br />

Continued on page 2<br />

FAGOR PEOPLE<br />

Interview with:<br />

FAGOR<br />

FOCUS<br />

”<br />

Gorka Arregi,<br />

Head of Technical Assistance Service (SAT),<br />

Spain and Portugal<br />

Antonio Sánchez,<br />

<strong>Industrial</strong> Director of the<br />

<strong>Fagor</strong> <strong>Industrial</strong> Group<br />

LABORATORIES


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

EDITORIAL<br />

Kepa<br />

Bedialauneta<br />

Director General of the<br />

<strong>Fagor</strong> <strong>Industrial</strong> Group<br />

International commitment<br />

As a result of the current complicated economic<br />

climate in Spain and in Europe, many<br />

companies are packing their bags and travelling<br />

around the world to diversify markets.<br />

Fortunately for <strong>Fagor</strong> industrial, this is not<br />

something new, as our internationalisation<br />

process began years ago. The company<br />

has established a presence in several international<br />

markets on the basis of the quality<br />

of the products, cutting-edge technology<br />

and commitment to our customers, who<br />

we advise and support on their commercial<br />

ventures. It is also thanks to the dedication<br />

of 1700 professionals who work in the ten<br />

production plants around the world and the<br />

SUMMARY<br />

FAGOR NEWS<br />

OF INTEREST<br />

FAGOR FOCUS<br />

FAGOR PEOPLE<br />

04<br />

30<br />

40<br />

48<br />

ten commercial affiliates on the five continents.<br />

Thanks to everyone’s efforts, <strong>Fagor</strong><br />

<strong>Industrial</strong> had a turnover of 174 million Euros<br />

in 2012.<br />

And with everyone’s efforts we have also<br />

managed to establish ourselves as a reliable<br />

technological company. Thanks to<br />

the Certigaz certification, our laboratory in<br />

Oñati, with 700 square metres in which to<br />

“In 2013 we intend to consolidate<br />

our Group and all our brands”<br />

produce designs and conduct tests and<br />

approvals, has become a reference in the<br />

sector as all the certification and approval<br />

tests are “carried out at home”, undoubtedly<br />

a significant accomplishment which<br />

determines the quality of our installations<br />

and products. It also strengthens the three<br />

pillars of our strategy: commitment to quality,<br />

improvement of the service and an endeavour<br />

to communicate. This all serves to<br />

give us greater international weight.<br />

Because our presence outside Spain is a<br />

very important pillar in the growth of <strong>Fagor</strong><br />

<strong>Industrial</strong>. Our interest in opening new<br />

markets and strengthening those in which<br />

we already have a foothold is evidence of<br />

our firm commitment to internationalisation.<br />

We continue to attend major international<br />

events and the most important trade<br />

shows in the world. One such show is Gulfood,<br />

the largest event related to the food<br />

industry in the Middle East. This is held at<br />

the end of February in Dubai, a place where<br />

the name of <strong>Fagor</strong> <strong>Industrial</strong> is increasingly<br />

gaining weight. Another is the NAFEM,<br />

also at the end of February, organised by<br />

the North American Association of Food<br />

Equipment. Our company’s presence at<br />

the North American show also marks the<br />

tenth anniversary of <strong>Fagor</strong> <strong>Industrial</strong>’s affiliate<br />

in the United States. Without doubt, a<br />

success in a particularly complicated market<br />

led by American firms in which we are<br />

still advancing steadily.<br />

We also continue to view shows as a tool<br />

for displaying our brands. In fact, next October<br />

we will be at Host, the international<br />

show held in Milan (Italy), where we will undoubtedly<br />

cause surprise with the official<br />

presentation of the group from a spectacular<br />

stand. <strong>Fagor</strong> <strong>Industrial</strong> will also attend<br />

established shows for the sector, including<br />

several in the United States (the NRA in Chicago<br />

and Clean in New Orleans), some in<br />

Eastern Europe (Warsaw, Moscow, Krakow<br />

and Bucharest), and at locations of importance<br />

for the company such as Shanghai,<br />

where we return to the Hotelex show, and<br />

Mexico.<br />

In addition, our expansion process is reinforced<br />

by agreements with companies who<br />

are leaders in their respective markets. A<br />

clear example of this is the agreement with<br />

two Japanese companies who act as distributors<br />

for <strong>Fagor</strong> <strong>Industrial</strong> in Japan. Gaining<br />

entrance into the Japanese market was<br />

a significant accomplishment as it is firmly<br />

closed environment, making the achievement<br />

all the more valuable. Similarly, our<br />

presence in Latin America has been established<br />

thanks to agreements with partners,<br />

who are managing to make <strong>Fagor</strong> <strong>Industrial</strong><br />

one of the most recognised names in the<br />

region, and in the United States, where we<br />

have been hugely successful with products<br />

from the laundry sector.<br />

Our objective is to continue to invest in key<br />

markets. In addition to the United States<br />

and Japan, there is France, where we<br />

achieved a growth of 30% in 2012.<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s activity does not stop<br />

there. In 2013 we intend to consolidate<br />

our Group and all our brands. We will also<br />

continue to support major launches of new<br />

products: At the end of the year we shall<br />

present the new generation of dishwasher;<br />

in June we will exhibit the standard spin<br />

washer extractors at the Clean Show, and<br />

we will continue with the new Advance ovens<br />

which are already an established reality,<br />

as will be reflected at exhibitions and<br />

showrooms around the world . Not in vain<br />

does the <strong>Fagor</strong> <strong>Industrial</strong> Advance generation<br />

have one of the largest ranges of ovens<br />

in the market, both in terms of size and in<br />

terms of features, for gas or electricity, and<br />

with three finishes: Advance Plus, one of the<br />

best ovens in the market, Advance, with the<br />

best quality-price ratio, and Advance Concept,<br />

powerful and robust.<br />

And we should not forget that our objective<br />

is that Spanish cuisine continues to be at<br />

the head of world gastronomy. This is why<br />

we continue to back the catering sector and<br />

the top chefs with our participation at events<br />

such as the San Sebastián Gastronomika<br />

and many others.<br />

So, please enjoy the magazine, it is good<br />

enough to eat.<br />

2 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

3


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

FAGOR INDUSTRIAL IS<br />

ESTABLISHED IN CHINA AS A<br />

QUALITY BRAND<br />

CHINA<br />

NEWS<br />

If there is anything that characterises<br />

<strong>Fagor</strong> <strong>Industrial</strong>, it must be because it<br />

has not remained stuck in national or<br />

European markets, with their recent<br />

problems, but has set off to conquer<br />

other international markets, in order to<br />

increase its size and profitability. One<br />

such market that is on the rise is the<br />

Chinese market, in which <strong>Fagor</strong> <strong>Industrial</strong><br />

has sought to establish itself on the<br />

basis of quality products.<br />

To date, the results of this expansion policy in<br />

China have been more than satisfactory. The<br />

company has already installed its equipment<br />

in a number of official buildings and its presence<br />

is increasing, supported by the launch<br />

of new products and services, and the development<br />

of technological solutions that<br />

permit environmentally-friendly and more efficient<br />

operations.<br />

Some of the most significant installations<br />

made in China are as follows:<br />

1 3<br />

2<br />

- The Olympic Committee. In 2008, <strong>Fagor</strong><br />

<strong>Industrial</strong> delivered two Combi Ovens to the<br />

Olympic Committee, which served to cater<br />

for thousands of peoples during the Beijing<br />

Olympic Games.<br />

- National Centre for the Performing<br />

Arts (NCPA). Know as the Bird’s Egg, the<br />

importance of this legendary building lies in<br />

the fact that it is the Beijing Opera House. It<br />

was designed to be an immediately recognisable<br />

icon, with a titanium shell in the middle<br />

of a stunning artificial lake under which the<br />

access passage runs. The dome is 212 metres<br />

long, 144 metres wide and 46 metres<br />

tall. The kitchen of this characteristic building<br />

in Beijing was fitted out by <strong>Fagor</strong> <strong>Industrial</strong><br />

with several dishwashers, ovens and kitchen<br />

blocks.<br />

- Beijing Hotel. <strong>Fagor</strong> <strong>Industrial</strong> installed<br />

a Combi Oven, kitchen appliances and<br />

commercial refrigeration equipment in<br />

this publically-owned establishment in the<br />

Dongcheng district. The hotel, normally used<br />

by foreigners and the wealthy, was a meeting<br />

point not to be missed during the 2008<br />

Olympic Games as it was the home to the<br />

International Olympic Committee.<br />

- The Great Hall of the People. Opened<br />

in 1959 on the western edge of Tiananmen<br />

square, it was built in just ten months by an<br />

army of volunteers. The spectacular building<br />

is used for government events and ceremonial<br />

acts. Not surprisingly, it is the meeting<br />

place of the National People’s Congress, the<br />

Chinese Parliament. <strong>Fagor</strong> <strong>Industrial</strong> installed<br />

several Combi Ovens in the building.<br />

- Hotel Intercontinental Beijing Beichen.<br />

<strong>Fagor</strong> <strong>Industrial</strong> has installed fridges and<br />

dishwashers in this hotel, a symbol of glamour,<br />

sophistication and success, used by<br />

demanding business travellers. The hotel<br />

is strategically placed in the expansion that<br />

Beijing created for the 2008 Olympic Games<br />

and is significant for <strong>Fagor</strong>, given the importance<br />

of the Intercontinental Hotels name in<br />

the world of tourism and catering in more<br />

than 60 countries.<br />

- China Everbright Bank. This is a complex<br />

of financial and investment services in<br />

Hong Kong and other towns in China. <strong>Fagor</strong><br />

<strong>Industrial</strong> installed the refrigeration, Advance<br />

dishwashers and Combi ovens.<br />

- University of Geosciences. This is a key<br />

university belonging to the Ministry of Education<br />

and is one of the leading centres in<br />

the world in geosciences and areas relating<br />

to gas and oil production. Consequently, it is<br />

of key interest to <strong>Fagor</strong> <strong>Industrial</strong>, who has<br />

already provided state-of-the-art equipment.<br />

- Peking University. The first national modern<br />

university in China, it was founded in<br />

1898, and embodied the progressivist thinking<br />

of the early 20th century. <strong>Fagor</strong> <strong>Industrial</strong><br />

fitted out the kitchens with a wide range of<br />

ovens.<br />

- Bank of Communications Beijing<br />

Branch. Fitting out one of the five leading<br />

banks in China with more than 2800 offices<br />

in the 80 top cities of the country is a fantastic<br />

commercial achievement for <strong>Fagor</strong> In-<br />

dustrial. The offices in Beijing were equipped<br />

with fridges, dishwashers, Combi ovens and<br />

cooking appliances.<br />

- Beijing American Club. <strong>Fagor</strong> <strong>Industrial</strong><br />

fitted out the leisure and social installations of<br />

this international club for executives and their<br />

families with refrigeration and cooking appliances.<br />

The Club has twelve private lounges,<br />

each of which is exclusively decorated. The<br />

atmosphere is ideal for a perfect business<br />

supper or a special family celebration.<br />

- COFCO Wines and Spirits. The agreement<br />

with this wine and spirit company included<br />

the provision of industrial refrigerators,<br />

ovens and cooking appliances for one<br />

of their premises.<br />

1- The Olympic Committee<br />

2- National Centre for the<br />

Performing Arts (NCPA)<br />

3- Beijing Hotel<br />

4- The Great Hall of the People<br />

5- COFCO Wines and Spirits<br />

6- Hotel Intercontinental<br />

Beijing Beichen<br />

7- China Everbright Bank<br />

8- Peking University<br />

9- Beijing American Club<br />

4 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

5<br />

4<br />

5 7<br />

6<br />

8<br />

9


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

SHANGHAI SURPRISE:<br />

FAGOR INDUSTRIAL’S<br />

ADVANCE PLUS OVENS<br />

CAUSE SURPRISE<br />

SHANGHAI, CHINA<br />

On 29 and 30 October 2012, the technical<br />

training day on Advance Plus Ovens,<br />

including both the electrical and gas<br />

models, and the Advance and Advance<br />

Concept ovens, took place in Shanghai.<br />

The Korean company, Bosung Trading,<br />

attended the conference, represented<br />

by the president of the company, the<br />

technical manager and the president’s<br />

assistant.<br />

The location selected for the training was at<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s installations in its factory in<br />

China, more specifically in its training room.<br />

Technical training was given by staff from the<br />

factory and coincided with the launch of the<br />

new Advance range. The course was not<br />

only given to Bosung Trading, who gave very<br />

positive feedback regarding the training and<br />

the service provided during the conference,<br />

but also to <strong>Fagor</strong> <strong>Industrial</strong>’s own technical<br />

team in the country.<br />

FAGOR INDUSTRIAL, A RISING SUN IN JAPAN<br />

JAPAN<br />

On 15 October, <strong>Fagor</strong> <strong>Industrial</strong> signed<br />

a three-year collaboration agreement<br />

in Japan with the company Remacom.<br />

This involves a commitment to purchase<br />

<strong>Fagor</strong> products until 31 December 2015.<br />

Initially, the purchases are mainly for<br />

ovens, but the agreement is open to the<br />

purchase of other product ranges.<br />

Remacom was created in 2004 and has not<br />

stopped growing in importance and economic<br />

weight in the sector. It is currently one<br />

of the leading importers and exporters in the<br />

country. Moreover, from its head office in the<br />

Shizuoka district, just two hours from Tokyo,<br />

it manufactures high performance equipment<br />

for food service companies including<br />

restaurants, hotels and food production factories.<br />

The products sold include freezers,<br />

display cabinets, vacuum packing machines,<br />

ovens and popcorn makers.<br />

Moreover, Remacom not only sells its products<br />

in Japan, but all over the world, with<br />

the EC label of the European Union and the<br />

PSE label from Japan. The agreement with<br />

<strong>Fagor</strong> <strong>Industrial</strong> implies an association with<br />

a partner who not only sells to restaurants<br />

and food production factories, but also to<br />

the government and city councils throughout<br />

FAGOR INDUSTRIAL GIVES TECHNICAL TRAINING<br />

TO JAPANESE COMPANY<br />

Last January, the Japanese company<br />

Union-Chemical visited <strong>Fagor</strong> <strong>Industrial</strong>’s<br />

factory to receive training in dishwashers<br />

and ovens. There were two<br />

types of training: a technical training<br />

on dishwashers given by the Product<br />

Manager and a commercial training on<br />

ovens given by the Corporate Manager<br />

and Product Manager.<br />

The training, which took place in the training<br />

rooms at the Oñati head offices and at the<br />

<strong>Fagor</strong> <strong>Industrial</strong> showroom, was attended<br />

by the president of Union-Chemical, Tatsuya<br />

Sato.<br />

Union-Chemical is a very important partner<br />

for <strong>Fagor</strong> <strong>Industrial</strong>, as the company has<br />

more than 25 years of experience in the<br />

dishwasher sector in Japan, both in the sale<br />

of equipment and in technical support and<br />

maintenance.<br />

As with all the training days given by <strong>Fagor</strong><br />

<strong>Industrial</strong>, feedback from Sato was excellent.<br />

As a result, on 15 March, <strong>Fagor</strong> <strong>Industrial</strong><br />

and Union-Chemical signed a collaboration<br />

agreement, recognising the latter as the authorised<br />

distributor in Japan of <strong>Fagor</strong> <strong>Industrial</strong><br />

products for the next three years.<br />

6 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

7<br />

JAPAN<br />

Japan. Remacom’s special feature is that it<br />

offers its products at the same price all over<br />

the world, using the innovation and development<br />

that characterises Japanese products<br />

as its standard, a seal of approval that will<br />

also be of benefit to <strong>Fagor</strong> <strong>Industrial</strong>.<br />

Further information taken from: http://<br />

remacom.trustpass.alibaba.com/company_<br />

profile.html


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

FAGOR INDUSTRIAL CELEBRATES 10TH ANNIVERSARY OF PRESENCE IN<br />

NORTH AMERICA WITH PARTICIPATION IN NAFEM<br />

FLORIDA, USA<br />

<strong>Fagor</strong> <strong>Industrial</strong> commemorated its tenyear<br />

presence in North America at the<br />

North American Association of Food<br />

equipment show (NAFEM). This is the<br />

most relevant and prestigious international<br />

event in the sector in the United<br />

States, and was held in Orlando (Florida,<br />

the United States) between 7 and 9<br />

February. This is the fifth time that the<br />

company has attended the event, represented<br />

by <strong>Fagor</strong> Commercial, <strong>Fagor</strong><br />

<strong>Industrial</strong>’s office in the United States.<br />

Many actors, film directors and even scientists<br />

have had to cross the Atlantic to achieve<br />

international recognition. This is also the<br />

case with businesses, and <strong>Fagor</strong> <strong>Industrial</strong> is<br />

a good example. This is the fifth consecutive<br />

year that <strong>Fagor</strong> Commercial has attended<br />

the NAFEM. “As a leading supplier of integrated<br />

solutions for the hotel and catering<br />

industries, NAFEM is a must for us and a<br />

key factor in our commercial strategy, that allows<br />

us to open doors to expansion in new<br />

markets”, explains Aitor Zaloña, International<br />

Commercial Director of <strong>Fagor</strong> <strong>Industrial</strong>.<br />

At all the events in the last five years, <strong>Fagor</strong><br />

<strong>Industrial</strong> has presented striking developments.<br />

This year it was the turn of the new<br />

ADVANCE line of ovens and chill blasters for<br />

the North American market. These products<br />

will become part of the <strong>Fagor</strong> <strong>Industrial</strong><br />

catalogue in 2013: in this way, its offer is<br />

increased and the philosophy of innovation<br />

and diversification continued.<br />

Zaloña declared that “our presence at NA-<br />

FEM this year is particularly gratifying as we<br />

are celebrating 10 years of hard work and<br />

effort, forging our way into a professional<br />

and mature market, monopolised by American<br />

firms”. This is why our ten years in North<br />

America must be celebrated to the full. Thus,<br />

<strong>Fagor</strong> Commercial raised expectations,<br />

making itself highly visible with a stand measuring<br />

140 square metres, containing a VIP<br />

area reserved for consultants and distributors<br />

from all over the world. It was also the<br />

setting for the “<strong>Fagor</strong> Cooking Experience”.<br />

This was a series of live cooking shows given<br />

by corporate chef, Oier Biritxinaga. The<br />

chef was responsible for preparing exquisite<br />

snacks, in the form of tapas, a format which<br />

has triumphed all over the world.<br />

These have been ten years of success in<br />

North America. Since its arrival in the United<br />

States, <strong>Fagor</strong> Commercial has concentrated<br />

its efforts on creating specific product lines<br />

to satisfy the needs of a professional and experienced<br />

market, in which it now appears<br />

as a consolidated supplier of dishwasher<br />

and refrigeration appliances. Furthermore, its<br />

range of washer extractors has been widely<br />

accepted in the country, adapting very well<br />

to the self-service sector.<br />

What is NAFEM?<br />

NAFEM (the North American Association of<br />

Food Equipment Manufacturers) is a North<br />

American association consisting of more<br />

than 550 professionals dedicated to the<br />

manufacture and distribution of products<br />

for the preparation, cooking and storage of<br />

food. In existence for more than 60 years,<br />

NAFEM has become established as the<br />

world leading institution for the industry, and<br />

the trade show which takes its name, has<br />

become the most relevant and prestigious<br />

international event in its class. The biennial<br />

exhibition brings together the widest range<br />

of suppliers of catering equipment with more<br />

than 500 exhibitors in 70,000 square metres,<br />

displaying the latest trends and advances in<br />

the sector.<br />

8 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

9


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

TOP INDIAN CHEFS<br />

PREFER FAGOR<br />

INDIA<br />

FAGOR INDUSTRIAL<br />

PROVIDES MALAYSIAN<br />

“RAINBOW LAUNDRY”<br />

WITH TECHNOLOGY<br />

MALASYA<br />

NEWS<br />

On 14 April, the company Kalpana Corporation<br />

gave a demonstration of <strong>Fagor</strong><br />

<strong>Industrial</strong> products at the Radisson Blue<br />

hotel in Ahmedabad (India). The event<br />

was highly successful, with the presence<br />

of chefs from the leading hotels<br />

in the area, and attended by purchasing<br />

directors and franchise owners, who<br />

were pleasantly surprised by the performance<br />

of the <strong>Fagor</strong> ovens.<br />

The demonstration of <strong>Fagor</strong> <strong>Industrial</strong> products<br />

was so popular that several sessions<br />

were required to meet the needs of all those<br />

interested in the products. From ten in the<br />

The largest self-service laundrette in the<br />

capital city of Kuala Lumpur (Malaysia)<br />

has opened under the name of “Rainbow<br />

Laundry”. It is equipped with the<br />

equipment manufactured with the latest<br />

technology from <strong>Fagor</strong> <strong>Industrial</strong>,<br />

who has offered the company Cleanpro<br />

Laundry Holdings SDN BHD the four<br />

pillars on which the business is based:<br />

hygiene, health, care of clothing and respect<br />

for the environment.<br />

Cleanpro Laundry, with ten years of experience<br />

in the laundry industry, aimed to offer<br />

its customers a complete service in the new<br />

laundrette and to make the work of employees<br />

easier. It has achieved this with the<br />

machinery provided by <strong>Fagor</strong> <strong>Industrial</strong>. A<br />

morning until six in the evening, two of the<br />

top chefs in the area cooked more than ten<br />

Indian recipes.<br />

During this time, the <strong>Fagor</strong> ovens displayed<br />

excellent performance with the preparation<br />

of dishes including Paneer Thika, Chicken<br />

Thika, Samosas, Dhokla and a number of<br />

typical desserts from the region.<br />

The demonstrations were organised by<br />

Kalpana Corporation, a company with<br />

15 yeas of experience in the marketing of<br />

kitchen appliances, dishwashers and cooking<br />

utensils. It leads the way, offering integral<br />

total of 26 large capacity washer extractors<br />

and 28 dryers have allowed customers “to<br />

quickly obtain clean, dry and sweet-smelling<br />

clothes”, according to Jason Low, the owner<br />

of “Rainbow Laundry”.<br />

Cleanpro Laundry, thanks to <strong>Fagor</strong> <strong>Industrial</strong><br />

washer extractors and dryers, has started “a<br />

new era” in the laundrette service and industry.<br />

With an excellent group of professionals,<br />

the “Integrated Laundry Service” has been<br />

promoted in Malaysia and Singapore. Moreover,<br />

thanks to <strong>Fagor</strong> <strong>Industrial</strong>, Cleanpro offers<br />

hotels a series of services ranging from<br />

the initial study of their cleaning requirements<br />

to the maintenance of their own industrial<br />

laundry equipment.<br />

solutions for restaurants, hotels, hospitals,<br />

institutions or schools.<br />

Mr Plakash, director general of Kalpana<br />

Corporation, believes that the backbone of<br />

a company such as his, lies in offering excellent<br />

technical service and in selling quality<br />

products, the key to success with more demanding<br />

customers. Therefore, the company<br />

has a large team of individuals to provide<br />

support for the <strong>Fagor</strong> <strong>Industrial</strong> products<br />

distributed in the Gujarat region, in the northeast<br />

of India.<br />

It is also the only company to offer the “One<br />

Stop Laundry Business Solution”. In the<br />

words of Gog Sen Kiat, director general of<br />

Cleanpro Laundry, “we are partners in the<br />

establishment of quality washing technologies<br />

and in finding solutions for other businesses”.<br />

ASIAN DISTRIBUTORS IN KUALA LUMPUR HIGHLIGHT THE TECHNIAL<br />

ADVANCES OF FAGOR INDUSTRIAL PRODUCTS<br />

10 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

11<br />

MALASYA<br />

It is a question of logic. One: Training<br />

<strong>Fagor</strong> <strong>Industrial</strong> product distributors all<br />

over the world is a key to success in the<br />

industrialisation process. Two: Some<br />

of the most important distributors are<br />

based in the Malaysia area. Three: Consequently,<br />

training courses and once-ayear<br />

training are organised to take place<br />

in the area and involve providing a thorough<br />

understanding of the machines, in<br />

promoting self-sufficiency and in demonstrating<br />

the technological advances<br />

achieved year after year.<br />

The training took place on 5 and 6 November<br />

at the showroom installed in the offices<br />

of Ultima Circle, a customer of <strong>Fagor</strong> <strong>Industrial</strong>,<br />

in Kuala Lumpur (Malaysia). A total of<br />

30 people and 14 distributors from different<br />

countries, Thailand, the Philippines, Singapore,<br />

Cambodia and Malaysia, attended the<br />

theoretical talks and the practical demonstrations.<br />

Two models of oven, the AG-101<br />

and an APE-101, were used.<br />

Moreover, the Technical Training included basic<br />

training in the new Advance ovens and a<br />

demonstration of the differences compared<br />

to earlier generations. The training days highlighted<br />

the interest of Asian distributors in the<br />

special features of <strong>Fagor</strong> <strong>Industrial</strong> products,<br />

and many of the technicians attending were<br />

very interested in the new technologies used<br />

in the machines.<br />

In this respect, many of these technicians<br />

repair ovens made by rivals and the general<br />

feedback was that <strong>Fagor</strong> <strong>Industrial</strong> had taken<br />

a giant leap forwards in technical terms. The<br />

majority agreed that distances with respect<br />

to the market leaders had been reduced.<br />

One significant aspect of the training sessions<br />

is that participants learn to be self-sufficient<br />

when it comes to understanding the<br />

machine. On completion of the training, they<br />

know which parts of the machine to inspect<br />

each time the customer calls them with a<br />

problem in the oven. This means that they<br />

do not depend on the central office so much,<br />

and whenever they send reports, should<br />

they need support, it is far more professional<br />

to “speak” the same language.<br />

Participants:<br />

• GENERAL SUPPLY (THAILAND)<br />

• EBC FABRICATORS (PHILIPPINES)<br />

• HKR (PHILIPPINES)<br />

• UNIVERSAL STEEEL (SINGAPORE)<br />

• HADINOVASI (INDONESIA)<br />

• CHARLES WEMBLEY (CAMBODIA)<br />

• DYNAMIC CHEF (MALAYSIA)<br />

• CE PRODUCTS SINERGY (MALAYSIA)<br />

• CARVIN (MALAYSIA)<br />

• FACTOR TECHNICAL SERVICES (MA-<br />

LAYSIA)<br />

• DOSET ELECTRICAL ENGINEERING<br />

(MALAYSIA)<br />

• HAPPENWELL (MALAYSIA)<br />

• HEWCO (MALAYSIA)<br />

• ROYAL EQUIPMENT (SINGAPORE)


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

DUBAI<br />

NEWS<br />

FAGOR INDUSTRIAL DEMONSTRATES ITS<br />

POTENTIAL AT THE GULFOOD EXHIBITION<br />

Following its success at the previous<br />

edition, <strong>Fagor</strong> <strong>Industrial</strong> again attended<br />

Gulfood, the leading food service exhibition<br />

in the Middle East, held at the<br />

International Convention and Exhibition<br />

Centre in Dubai between 25 and 28 February.<br />

On this occasion it had a stand of 65 square<br />

metres where visitors could find out about<br />

the latest developments in cooking, ovens,<br />

washer extractors, dishwashers, commercial<br />

cold chambers and chill blasters.<br />

“The large number of exhibitors and professional<br />

visitors who come together each year<br />

at Gulfood gives the Exhibition its fame as<br />

the gateway to the Middle East. It has become<br />

an obligatory stop for all companies in<br />

the sector wishing to expand in this market”<br />

declares Mikel Coronado, Export Manager<br />

for <strong>Fagor</strong> <strong>Industrial</strong>.<br />

There were almost 4000 exhibitors at this<br />

edition, and more than 67,000 visitors from<br />

88 countries were recorded.<br />

<strong>Fagor</strong> <strong>Industrial</strong> has been growing in the<br />

market covered by Gulfood for many years,<br />

thanks to the work of its branch in the region,<br />

which offers equipment and services to<br />

countries in the Gulf, India and East Africa.<br />

“This is why this exhibition is a must for us”,<br />

says Coronado. “We could say that our attendance<br />

is a means of reinforcing the excellent<br />

work carried out by the branch office,<br />

which has already paved the way for us to<br />

stand out from our rivals in terms of reputation<br />

and brand presence. Gulfood is a useful<br />

and firm platform to allow us to continue to<br />

increase our presence in the Middle East”.<br />

FAGOR INDUSTRIAL<br />

STRENTHENS<br />

IT PRESENCE IN<br />

THAILAND AND<br />

ATTENDS HOTEL<br />

EQUIPMENT EXPO<br />

BANGKOK, THAILAND<br />

The first edition of the Hotel Equipment<br />

Expo 2012 was held in Hall 3 of the IM-<br />

PACT Exhibition Centre in Bangkok<br />

(Thailand) from 8 to 11 November 2012.<br />

<strong>Fagor</strong> <strong>Industrial</strong> was present at the exhibition<br />

through its distributor, General<br />

Supply, who distributes products<br />

throughout the country, in particular,<br />

ovens, fryers and gas and electric cookers.<br />

The exhibition attracted more than 250 firms,<br />

10,000 products and visitors, on a national<br />

and international level. The developments<br />

that General Supply exhibited include a 600<br />

Range, four models of dishwasher (all Advance),<br />

one chill blaster, one washer extractor,<br />

one dryer and the new electric Combi<br />

oven ACE-061.<br />

The eighth edition of the HORECA<br />

(Hotel·Restaurant·Cafe) show took place<br />

in Athens between the 8th and 11th of<br />

February. <strong>Fagor</strong> <strong>Industrial</strong> was present<br />

at the show through three of its distributors,<br />

Arzinos Nikos Ltd., Emko Koutelas<br />

S.A. and Karamanis S.A. who exhibited<br />

the latest developments, including a<br />

wide range of washer extractors and<br />

ovens. The event was a success, with<br />

more than 450 exhibitors in an enclosure<br />

of some 40,000 square metres.<br />

Thailand is a market of significant interest<br />

to <strong>Fagor</strong> <strong>Industrial</strong>, as the hotel industry is<br />

growing at high speed. It is a country which<br />

receives 18 million tourists a year, and the<br />

number of hotels has been increasing. In<br />

fact, in 2010 178 new hotels were opened<br />

throughout the country, and existing establishments<br />

were forced to update their facilities<br />

in order to compete in better conditions.<br />

This is the reason behind the first exhibition<br />

FAGOR INDUSTRIAL TAKES PART IN EIGHTH<br />

EDITION OF HORECA IN ATHENS<br />

12 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

13<br />

GREECE<br />

The HORECA trade show is the most important<br />

event in Greece dedicated to the professional<br />

food installation industry and traditionally<br />

attracts the highest number of visitors.<br />

In view of its importance, <strong>Fagor</strong> <strong>Industrial</strong><br />

has been present at the show since the first<br />

edition through the different distributors. The<br />

three distributors who attended the show<br />

this year with a variety of models of oven<br />

and front-loading dishwashers were Arzinos<br />

Nikos, Emko Koutelas and Karamanis. Numerous<br />

visitors and professionals from the<br />

hotel and catering trade visited the stands,<br />

taking an interest in the products on display<br />

and giving <strong>Fagor</strong> <strong>Industrial</strong> an opportunity to<br />

which also held seminars, conferences and<br />

workshops.<br />

Hence the presence of General Supply, a<br />

good customer of <strong>Fagor</strong> <strong>Industrial</strong>, who has<br />

been selling <strong>Fagor</strong>’s products for ten years.<br />

Its head office is in Bangkok, and it has a<br />

smaller office on the island of Koh Samui,<br />

and commercial outlets in Phuk and in Chiang<br />

Main.<br />

increase recognition of its brand among the<br />

curious and professionals.<br />

Several conferences and events took place<br />

during the trade show and were well-attended<br />

by the public. One of these was the sixth<br />

edition of the International Gastronomy Forum,<br />

which was a huge success among professionals<br />

from the food industry, who displayed<br />

much interest in the needs of chefs in<br />

their kitchens.<br />

The first edition of HORECA Wine was also<br />

of special relevance, with the participation of<br />

important factors from the wine production<br />

industry, and the Beer festival, held for the<br />

second time running with great success.


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

SPECIAL<br />

LATIN AMERICA<br />

For any company, expansion in Latin<br />

America is of unquestionable importance.<br />

It is a growing market, which<br />

may serve to relieve the situation currently<br />

experienced by companies in<br />

national markets, and it is an area that<br />

offers many opportunities for Spanish<br />

companies. <strong>Fagor</strong> <strong>Industrial</strong> is one<br />

such company and for some time it<br />

has been forging paths in a number of<br />

countries of strategic importance as<br />

are Argentina, Brazil, Mexico, where its<br />

products are increasingly more widely<br />

accepted, or Uruguay, where it has<br />

been working for more than 15 years.<br />

ARGENTINA<br />

<strong>Fagor</strong> <strong>Industrial</strong> has fitted out the kitchens<br />

of the Hotel Arakur Resort and Spa in Ushuaia<br />

Symphony custom-made kitchens.<br />

Work was completed in April through Arguia,<br />

the main partner in Argentina for this<br />

type of major project. The installation has<br />

four Symphony units, one central, one mu-<br />

PANAMA<br />

The installations in two hotels in Panama<br />

were carried out in collaboration with Coinsa,<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s partner in the Central<br />

American country. The hotels were the<br />

Westin Playa Bonita and the Westin Costa<br />

Este. The latter was opened at the end of<br />

February. Both hotels were equipped with<br />

cooking pots, frying pans, Combi ovens,<br />

refrigeration, buffets and dish washers.<br />

According to the sixth report “2013: Panorama<br />

of Investment in Latin America” prepared<br />

by the IE Business School, leading<br />

Spanish firms will “significantly” increase<br />

their investment in Latin America during<br />

2013. Brazil and Columbia are the most<br />

attractive destinations in a favourable situation<br />

as the expansive cycle of the majority<br />

of Latin American economies still have<br />

“considerable room for expansion”. Consequently,<br />

<strong>Fagor</strong> <strong>Industrial</strong> is in a favourable<br />

position to continue growing in the Southern<br />

Cone, as its presence there goes back<br />

several years.<br />

For this expansion, <strong>Fagor</strong> <strong>Industrial</strong> has<br />

relied on partners in the developing countries.<br />

Having access to a local company in<br />

the country on arrival makes things easier.<br />

The markets are different to Spanish and<br />

ral and two showcooking units, two chill<br />

blasters, one chiller cell and one Advance<br />

Plus oven, and is the first project to be<br />

equipped with Advance cold chambers in<br />

Latin America. Moreover, this is the furthest<br />

south that <strong>Fagor</strong> <strong>Industrial</strong> has ventured to<br />

date: this posed certain problems for <strong>Fagor</strong><br />

<strong>Industrial</strong>, which were finally resolved without<br />

problem.<br />

BOLIvIA<br />

Through Fendermed, <strong>Fagor</strong> <strong>Industrial</strong> has<br />

been awarded the contract to fit out the<br />

kitchens in the Hospital Caja Petrolera de<br />

la Salud in Santa Cruz. The work is normally<br />

directed towards medical equipment<br />

and it is the first time that <strong>Fagor</strong> <strong>Industrial</strong><br />

has carried out a kitchen project with this<br />

partner. This is a major step forwards, as<br />

previously all the joint projects have been<br />

related to laundry services.<br />

European markets and are only accessible<br />

with a guide to explain local customs and<br />

habits. In this respect, <strong>Fagor</strong> <strong>Industrial</strong> has<br />

Arguia in Argentina, Coinsa in Panama and<br />

Fendermed in Bolivia. In addition, <strong>Fagor</strong> <strong>Industrial</strong><br />

also has branches in Columbia, Miami<br />

(the United States) and Mexico, where<br />

it also has its own factory.<br />

The technology offered by <strong>Fagor</strong> <strong>Industrial</strong><br />

is highly valued in Latin America. In fact,<br />

it was the first company to take a project<br />

equipped with Advance cold chambers to<br />

the Southern cone, and the first to become<br />

established within a year as a company of<br />

reference in the sector in Paraguay.<br />

We now offer a review of <strong>Fagor</strong> <strong>Industrial</strong>’s<br />

business position in the different markets of<br />

Latin America.<br />

The installations that have been set up include<br />

a storeroom, a preparation area (Edesa<br />

and <strong>Fagor</strong>) and a seasoning zone, with<br />

a central cooking area from the 900 range,<br />

Visual Plus oven, tilting Bratt pan and cooking<br />

pot. In addition, there is a cooker for<br />

special diets from the 700 range, a distribution<br />

area with <strong>Fagor</strong> hospital trolleys, a staff<br />

dining room with Edesa buffets and a <strong>Fagor</strong><br />

dishwashing zone.<br />

14 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

15<br />

MExICO<br />

<strong>Fagor</strong> <strong>Industrial</strong> has signed agreements<br />

with three important customers in Mexico.<br />

With the Posadas Group it has agreed that<br />

all the One Hotels and Fiesta Inns will be<br />

equipped with <strong>Fagor</strong> <strong>Industrial</strong> products.<br />

Consequently, in 2012 it fitted out six One<br />

Hotels and two Fiesta Inns. In 2013 it expects<br />

to reach ten One Hotels and four Fiesta<br />

Inns. Although this agreement will be<br />

renewed in mid-2013, it has also signed another<br />

agreement to fit the top range Aqua<br />

Cancún hotel, which is to be renovated exclusively<br />

with <strong>Fagor</strong> <strong>Industrial</strong> equipment, in<br />

what is to be a turnkey project.<br />

HAITI<br />

In addition to the Henri Christophe University,<br />

<strong>Fagor</strong> <strong>Industrial</strong> has fitted out the NH<br />

hotel El Rancho with a variety of products<br />

from the catalogue. The turnkey installation<br />

will be completed in April once the chambers,<br />

cookers, dishwashers and many other<br />

articles have been installed.<br />

In 2012 an agreement was also signed with<br />

Brose to install units including three Combi<br />

ovens, one chill blaster, one 900 Range<br />

unit, a Dynamic buffet line and refrigeration<br />

chambers.<br />

An agreement was also reached with the<br />

Espozano Group to equip two golf clubs<br />

and one bowling complex with almost all of<br />

the articles from the <strong>Fagor</strong> <strong>Industrial</strong> catalogue.<br />

At present, the company is working<br />

on the final design for a hospital in Morelia,<br />

close to the capital, Mexico City.<br />

BRAZIL<br />

A collaboration agreement has just been<br />

signed with Cismax, manufacturers of<br />

washer extractors. The objective is to complete<br />

the range of this brand with highspeed<br />

spin and fast spin washer extractors<br />

made by <strong>Fagor</strong> <strong>Industrial</strong>.<br />

The first machines were installed last<br />

year and the alliance will be consolidated<br />

in 2013 with the LR and LA machines<br />

equipped with Wetcleaning. In addition,<br />

<strong>Fagor</strong> <strong>Industrial</strong> will be launching the standard<br />

spin washer extractors at the Clean<br />

Show in New Orleans and the Equipotel fair<br />

to be held in Sao Paulo in September.


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

CHILE<br />

<strong>Fagor</strong> <strong>Industrial</strong> works with two partners,<br />

Maigas and Usinox, and this year intends<br />

to enter the direct sales area in collaboration<br />

with Teknomeal. This project is headed<br />

by Eduardo Delanoy, a former colleague<br />

from <strong>Fagor</strong> <strong>Industrial</strong>.<br />

PARAGUAY<br />

In just one year, <strong>Fagor</strong> <strong>Industrial</strong> has managed<br />

to establish itself as a company of<br />

reference in the hotel and catering sector<br />

in Paraguay thanks to the collaboration of<br />

Tecnocentro, the sole distributor of <strong>Fagor</strong><br />

<strong>Industrial</strong> products in the country. By way<br />

of example, <strong>Fagor</strong> <strong>Industrial</strong> signed a contract<br />

with Stock Supermarkets, the largest<br />

supermarket chain in Paraguay. As a result,<br />

<strong>Fagor</strong> has supplied the chain with five APE-<br />

201 ovens and seven FE9-05 fryers during<br />

the renovation of their delicatessen kitchens.<br />

Tecnocentro is a very active partner when<br />

promoting the products which it distributes.<br />

Every Wednesday it gives a demonstration<br />

of <strong>Fagor</strong> <strong>Industrial</strong> products to promote the<br />

sale of Advance Plus ovens in this market.<br />

A chef by the name of Pablo Pappalardo<br />

gives live demonstrations.<br />

This activity has led to the sale of equipment<br />

and accessories for the kitchens of<br />

the New Hospital de Clínicas belonging to<br />

the Ministry of Health. Tecnocentro won<br />

90% of the public tender for equipment and<br />

accessories, which includes Advance Concept<br />

ovens, cooking equipment from the<br />

URUGUAY<br />

During the renovation of the Hotel Golf Arapey<br />

in April, in Ciudad del Este, the hotel<br />

was equipped with everything required for<br />

the kitchens. The contract was achieved<br />

thanks to Redplan, the sole distributor in<br />

Uruguay, with whom <strong>Fagor</strong> <strong>Industrial</strong> has<br />

been working for almost 15 years.<br />

600, 700 and 900 ranges, hospital cooking<br />

pots, Advance dishwashers and Edesa<br />

products. In addition a VPE-101 oven and<br />

a Snack FE-18 fryer were installed for the<br />

Paraguay Army in a kitchen developed in<br />

collaboration with the Embassy of the United<br />

States.<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s development in Paraguay<br />

has been spectacular and the objectives<br />

for this year focus on developing the<br />

laundry sector and consolidating the gastronomy<br />

and oven sector with the help of<br />

Tecnocentro.<br />

THE DOMINICAN REPUBLIC<br />

A number of activities have been carried<br />

out in this country. In 2012 several hospitals<br />

were completed (Padre Billini, Monte Plata,<br />

Heriberto Pieter…), and in 2013 the project<br />

for Santo Domingo Regional University<br />

(UASD) has been carried out. Through Tecnohospital,<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s partner in the<br />

country, four suspended cooking blocks,<br />

Visual Plus ovens, cooking pots, frying<br />

pans, a sink unit with utensil washer, two<br />

FI-460s, conservation and freezer chambers,<br />

and preparation rooms have all been<br />

installed in addition to the Edesa service<br />

area.<br />

In addition, at Playa Bávaro, all the machinery<br />

for the bakery at the Now Larimar hotel<br />

belonging to AR Resorts has been installed<br />

next to Grumasa.<br />

16 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

17


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

TURKEY PAYS TRIBUTE<br />

TO THE QUALITY OF<br />

FAGOR INDUSTRIAL<br />

PRODUCTS<br />

ANTALAYA, TURKEY<br />

As every year in January, the town of<br />

Antalaya (Turkey) became the centre<br />

of attention for specialists in industrial<br />

kitchens and laundry equipment. As in<br />

every edition of the ANFA (Hotel Equipment<br />

Fair), <strong>Fagor</strong> <strong>Industrial</strong> was present<br />

at the Antalya Expo Centre, this time<br />

represented by Karteknik, one of the<br />

product distributors for <strong>Fagor</strong> <strong>Industrial</strong><br />

in Turkey.<br />

The best way for others to see how good<br />

you are is to show them. This is why, to demonstrate<br />

the value of the equipment manufactured<br />

by <strong>Fagor</strong> <strong>Industrial</strong>, chef Ercan Altun<br />

prepared several dishes in a demonstration<br />

using the Advance APE-101 oven. Meat,<br />

fish, soufflés and biscuits were some of the<br />

delights available to visitors.<br />

But the ovens were not the only stars of<br />

the show: fridges, dishwashers and various<br />

FAGOR INDUSTRIAL<br />

OPENS RESTYLED<br />

SHOWROOM IN<br />

TURKEY<br />

ANKARA, TURKEY<br />

A showroom is where a company displays<br />

its most recent products in order<br />

to give customers the opportunity to<br />

sample their benefits first-hand. <strong>Fagor</strong><br />

<strong>Industrial</strong>’s showroom in Turkey, measuring<br />

88 square metres, has changed<br />

its look. The space has been redesigned<br />

to include new demonstration units for<br />

customers and distributors, and includes<br />

the new Advance ovens.<br />

cooking blocks were also presented, and<br />

well-received during the demonstration. As<br />

with every year, all the products on display<br />

during the trade fair were sold and much<br />

praise was received.<br />

Almost 300 companies and a total of 29,000<br />

visitors attended the show, highlighting its<br />

importance in the area, and for <strong>Fagor</strong> Indus-<br />

In addition to the ovens, the Turkish showroom<br />

also has fridges made in Turkey. Next<br />

to the other units, the showroom managers<br />

plan to offer three demonstrations a month,<br />

receiving some fifteen individuals a month<br />

at the showroom. These visitors will meet a<br />

team determined to ensure that everything<br />

goes perfectly. Never a truer word.<br />

trial. Not surprisingly, Turkey is an important<br />

market given the large number of hotels built<br />

every year which require machinery for their<br />

kitchens and laundries. The trade fair served<br />

to establish contacts enabling a variety of<br />

projects to take place.<br />

The new showroom, installed in <strong>Fagor</strong> <strong>Industrial</strong>’s<br />

head office in Ankara, opened in<br />

September 2012 and will maintain the new<br />

decor until new products are launched.<br />

FAGOR INDUSTRIAL’S OFFICE IN THE CZECH<br />

REPUBLIC CHANGES DIRECTOR<br />

THE CZECH REPUBLIC<br />

ALL ADVANCE OVENS<br />

ON NEW MICROSITE<br />

<strong>Fagor</strong> <strong>Industrial</strong> has set up a new microsite<br />

for the ADvANCE ovens. Available<br />

in Spanish and English, the site offers<br />

information about the three ranges of<br />

oven: ADvANCE PLUS, ADvANCE and<br />

CONCEPT. Access to the site is from<br />

the corporate web or directly at http://<br />

www.fagorindustrial.com/hornosadvance,<br />

and it contains information about<br />

the basic functions and benefits of each<br />

series.<br />

The Web space for ADVANCE ovens has<br />

been designed as an information portal<br />

which will be updated with multimedia content,<br />

such as videos containing all the product<br />

details. In the products section, under<br />

the title “Designed to get the most out of<br />

each kitchen” pictures of the ovens are displayed<br />

on a carousel. On selecting an oven,<br />

it is possible to download the technical specification<br />

sheets for each model in any of the<br />

ranges: ADVANCE PLUS, ADVANCE and<br />

CONCEPT.<br />

Iván Tkác is retiring after 22 years with<br />

<strong>Fagor</strong> <strong>Industrial</strong>. In 1991, he started<br />

to import products from <strong>Fagor</strong> <strong>Industrial</strong><br />

to the Czech Republic and Slovakia<br />

through Aralsa, a company that he<br />

created himself. After 14 years, he was<br />

behind the establishment of <strong>Fagor</strong> <strong>Industrial</strong>’s<br />

Czech office (<strong>Fagor</strong> Gastro),<br />

of which he was also the director, responsible<br />

for distributing the brand’s<br />

products throughout the Czech Republic<br />

and Slovakia. He went on to extend<br />

his sphere of action in 2008, distributing<br />

<strong>Fagor</strong> <strong>Industrial</strong> products in Hungary.<br />

The Flexibility tab has a dropdown menu<br />

for access to the three ranges. The Combi<br />

Advance Plus ovens are recommended for<br />

use by professionals seeking top-level performance,<br />

as this range achieves a balance<br />

between quality of cooking, simplicity, efficiency<br />

and safety. In the Advance range, the<br />

quality-price ratio is highlighted while in the<br />

Concept range, economy and robustness<br />

are the features underlined.<br />

After a career dedicated to <strong>Fagor</strong> <strong>Industrial</strong>,<br />

Tkác has reached retirement age and leaves<br />

his post to Vladimir Kokta, who took over as<br />

the new manager on 1 February. Kokta is a<br />

highly experienced professional, having previously<br />

worked as director of the Electrolux<br />

Office in the Czech Republic between 1996<br />

and 2009. Although he has retired, Tkác will<br />

remain in touch with Kokta, working as an<br />

external collaborator (under his trade licence)<br />

for the Czech market.<br />

18 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

19<br />

WEB<br />

The Advantages tab provides access to the<br />

basic functions of the ovens (<strong>Fagor</strong> Touch,<br />

Combi Clean, <strong>Fagor</strong> Combi OS, EZ Sensor…),<br />

to an animation explaining the structure<br />

of the ovens and to a list of ten reasons<br />

why you should choose an Advance oven.


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

ALARSA AND FAGOR INDUSTRIAL: A SOLID RELATIONSHIP<br />

MADRID, SPAIN<br />

Alarsa was created in 1990 in order to:<br />

supply kitchens, laundries, industrial<br />

cold chambers and hotel and catering<br />

material for all types of establishment.<br />

13 years ago it decided to enter a collaboration<br />

agreement with <strong>Fagor</strong> <strong>Industrial</strong>,<br />

which is still maintained today with<br />

a relationship classified by Ramon Dorado,<br />

Manager of Alarsa “as excellent”.<br />

Alarsa has wide experience in the hotel and<br />

catering machinery sector. It has fitted numerous<br />

kitchens in hospitals, schools, residential<br />

homes and public centres. Always<br />

with the unmistakable seal of a company<br />

that has been installing quality for 23 years,<br />

13 of which have been with products from<br />

<strong>Fagor</strong> <strong>Industrial</strong>. Alarsa has its own project<br />

department where all sorts of creations and<br />

designs are produced, tailored to the needs<br />

of each customer. “Each product that we<br />

manufacture is the result of an exhaustive<br />

technical analysis and profound knowledge<br />

of the requirements of the sector”, highlights<br />

Ramon Dorado, manager and founder of the<br />

company in 1990.<br />

Alarsa not only designs projects but also<br />

manufactures stainless steel. It makes<br />

hoods, shelves, tables, sinks, cabinets, hotplate<br />

benches, self-service units, display<br />

cabinets, chutes and worktops with fitted<br />

sinks. All the articles are supported by ISO<br />

9001 quality standard which guarantees<br />

that Alarsa produces the products with high<br />

standards of hygiene and safety, “without<br />

skimping on costs to achieve top quality”, as<br />

is highlighted on its Web page.<br />

As Dorado states, “manufacturing our own<br />

products permits total control of the quality<br />

of the product and its continuous improvement<br />

in the department of research, development<br />

and innovation”. Innovation which<br />

has even been internationalised, as Alarsa<br />

has carried out projects in different areas of<br />

Europe and Africa, although according to the<br />

manager, its place is here, providing services<br />

to businesses in Spain. In addition, Dorado<br />

stresses that “the whole creation and distribution<br />

process for our products is carried<br />

out using our own resources and staff”.<br />

It trusts in <strong>Fagor</strong> <strong>Industrial</strong> products<br />

However Alarsa is not only a manufacturer,<br />

but also trusts in <strong>Fagor</strong> <strong>Industrial</strong> when fitting<br />

kitchens all over Spain. “In particular we<br />

install kitchens from the 900 range, cooking<br />

pots, hotplates for meat and fish, tilting<br />

Bratt pans, convection ovens, FI48, FI30 and<br />

FI21 dish washers, washer extractors with a<br />

capacity of up to 45 kilos and dryers”, lists<br />

Dorado. Moreover, to offer a full service to<br />

the customer, Alarsa, through a company in<br />

its group called Igdor, is also responsible for<br />

the technical maintenance of the machinery<br />

it installs: all repairs are the responsibility of<br />

Alarsa, who orders spares from <strong>Fagor</strong> <strong>Industrial</strong><br />

if required.<br />

All of this is with a quality that is backed by<br />

more than 20 years of experience and is<br />

based on three basic pillars: professional<br />

consultancy, assistance during the installation,<br />

and after sales service in order to maintain<br />

customer satisfaction. In this respect, it<br />

is constantly recycling its 15 technicians. As<br />

Dorado explains, “machinery is required to<br />

do more and more all the time. Machines<br />

change, and therefore the technicians take<br />

the courses offered by <strong>Fagor</strong> <strong>Industrial</strong>”. The<br />

manager admits that Alarsa is “almost part of<br />

<strong>Fagor</strong> <strong>Industrial</strong>”, as it is up-to-date with all<br />

the developments and changes to the products<br />

which it will have to service at a later<br />

date.<br />

The 15 technicians specialised in <strong>Fagor</strong> <strong>Industrial</strong><br />

machinery work in a 500 square<br />

metre warehouse in Madrid, next to the offices<br />

which occupy more than 200 square<br />

metres. These technicians travel anywhere in<br />

Spain to provide technical service. And the<br />

work is always increasing. “The market has<br />

fallen. We continue to have projects but not<br />

as many as before. But the technical service<br />

has not decreased”, says Dorado.<br />

Now, Alarsa is looking towards the future. At<br />

present, it is not considering internationalisation<br />

as, in the words of Dorado, it already has<br />

its sights on a new hospital due to be built<br />

soon in Móstoles (Madrid). An installation for<br />

which it will certainly place its trust in <strong>Fagor</strong><br />

<strong>Industrial</strong>’s technology.<br />

20 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

21


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

FAGOR INDUSTRIAL FITS KITCHEN IN THE<br />

HOTEL GOLF ALMERIMAR IN ALMERIA<br />

ALMERIA, SPAIN<br />

A hotel with 112 rooms, a spa or a wellness<br />

centre where guests can enjoy a<br />

massage, and a hairdresser’s or beauty<br />

saloon already has good reason to attract<br />

visitors. But equally important is<br />

the quality of the cuisine. This starts<br />

with a good kitchen equipped with<br />

the latest technology, such as that installed<br />

by <strong>Fagor</strong> <strong>Industrial</strong> in the Hotel<br />

Golf Almerimar in Almería. The kitchen<br />

is more than 300 square metres in area<br />

and serves the buffet restaurant, the<br />

international bistro and the Casa Club<br />

de Golf restaurant, with a menu based<br />

on Mediterranean cuisine and seasonal<br />

products.<br />

The hotel kitchens were fitted out from<br />

scratch. “This was previously a four-star hotel,<br />

but it has been completed remodelled,<br />

all of the former hotel has been demolished<br />

and a five-star hotel has been constructed<br />

on the site of the former hotel”, recalls Miguel<br />

Tamura, director general of the Hotel Golf<br />

Almerimar. As a result since 1 December<br />

2012 the resort has had an “avant-garde<br />

kitchen equipped with the latest instruments<br />

to facilitate the cooking for the three different<br />

restaurant areas”, continues the director.<br />

The project managers were Tecnisur Hostelería,<br />

who fitted out the 300 square metre<br />

kitchen with the latest technology from<br />

<strong>Fagor</strong> <strong>Industrial</strong>. “We installed everything”,<br />

recalls Josetxo, manager at Tecnisur. “From<br />

chimneys, extractor hoods, cookers, cold<br />

chambers and stainless steel equipment to<br />

chill blasters, hotplate benches wash sta-<br />

tions, sinks, shelving and auxiliary machinery,<br />

including packing and slicing machines”.<br />

The hotel’s Lobby Bar was also completely<br />

fitted out with a fridge, extractor hoods and<br />

dishwasher.<br />

Josetxo, in charge of distribution for <strong>Fagor</strong><br />

in Vitoria before transferring to Almería, is<br />

considered as a “lifelong” faithful distributor<br />

of the brand. This is why he knows what he<br />

is doing. While the kitchen, which supplies<br />

the three restaurants in the hotel, was being<br />

built, Tecnisur acted as consultants and<br />

recommended improvements. “They even<br />

met the kitchen management to find out their<br />

needs first-hand”, recalls Tamura. This enabled<br />

them to establish the need for a salad<br />

station, a cold room, a robot coupé (stateof-the-art<br />

slicing machine) and an electric<br />

salamander oven to give the final touch to<br />

dishes.<br />

“The kitchen<br />

planned by <strong>Fagor</strong><br />

<strong>Industrial</strong> is very<br />

well-designed,<br />

and is open, clean<br />

and tidy” says the<br />

director general of<br />

the hotel.<br />

One of the features of the Hotel Golf<br />

Almerimar are the lounges, with a capacity<br />

of up to 400 people. Therefore, the kitchen<br />

staff need systems that allow them to optimise<br />

the preparation of menus in large quantities,<br />

for example for wedding banquets.<br />

Therefore, “the kitchen was fitted with high<br />

technology ovens that perfectly complement<br />

the cold systems. We also provided<br />

eight trolleys with a capacity of 110 plates”,<br />

explains Josetxo. This means that, “with 15<br />

people working in the kitchen it is possible to<br />

serve up to 500 meals at the same time in<br />

buffet and banquet mode”.<br />

This, combined with the show cooking and<br />

self-supporting islands make the <strong>Fagor</strong> <strong>Industrial</strong><br />

installation an example of a job welldone.<br />

In short, the director general highlights,<br />

this is a five-star installation which is<br />

”very well designed, open, clean and tidy”<br />

as the only hotel of its category built in Andalucia<br />

in 2012, and which was opened on<br />

1 December after two years of renovations.<br />

22 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

23


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

FAGOR INDUSTRIAL<br />

RENOVATES HOSPITAL<br />

DE BELLVITGE<br />

CANTEENS<br />

BELLvITGE, BARCELONA<br />

When you are hungry, there is nothing<br />

worse than having to wait in a queue<br />

before choosing something to eat and<br />

paying. Especially if you are in a hospital.<br />

As a result, <strong>Fagor</strong> <strong>Industrial</strong> assumed<br />

the challenge of putting an end<br />

to the crowds in the public and staff<br />

self-service canteens at the Bellvitge<br />

Hospital. The solution, which is more<br />

modern and versatile, is based on a<br />

free-flow system, using display cabinets<br />

distributed around the room to prevent<br />

long waits and to give the consumer<br />

more freedom, allowing them to take<br />

however they long they like to decide on<br />

their meal.<br />

The company managing the Bellvitge Hospital<br />

(Clece) canteens wanted to solve the<br />

problem of long queues at peak times, when<br />

patients’ families were able to “escape” from<br />

the wards to have something to eat. <strong>Fagor</strong><br />

<strong>Industrial</strong> found the solution: eliminate the<br />

lines and make it easier for people to circulate<br />

around the islands distributed around<br />

the room. This is known as free-flow. The<br />

consumer is not stuck in a queue waiting<br />

for the person in front to make a decision.<br />

Instead, they are able to move around freely,<br />

selecting what they most fancy, in the knowledge<br />

that,, whenever they want, they can go<br />

up to the cash till and pay for their meal.<br />

To carry out the project, <strong>Fagor</strong> <strong>Industrial</strong><br />

used the existing self-service units, adding<br />

state-of-the-art materials. Thus, they were<br />

given a very different look, a far cry from the<br />

typical self-service canteens “of always”.<br />

As a result, the public canteen was fitted<br />

with a counter and tray slide made of white<br />

Silestone, with white Formica front finished<br />

with a stainless steel skirting. The staff<br />

canteen also used white Silestone on the<br />

counter and tray slide, but the front was<br />

decorated with rattan, and the skirting was<br />

also stainless steel.<br />

To complete the project, new lineal display<br />

cabinets decorated in the same style as the<br />

rest of the fittings were included. With all<br />

these changes, <strong>Fagor</strong> <strong>Industrial</strong> managed<br />

to significantly increase the product on display…<br />

and Clece has watched their sales go<br />

up.<br />

FAGOR INDUSTRIAL FITS OUT LUXURY RESIDENTIAL HOME<br />

CUGAT NATURA BELONGING TO THE FIACT GROUP<br />

SAN CUGAT DEL vALLÈS, SPAIN<br />

Cugat Natura from the FIACT Group is<br />

a residential home for the elderly which<br />

lacks nothing, not even the kitchen installations<br />

which were fitted by <strong>Fagor</strong><br />

<strong>Industrial</strong>. In addition to the pool, high<br />

quality rooms and a covered petanque<br />

area, the home has state-of-the-art<br />

ovens, washing stations and a specific<br />

trolley washing station, among other<br />

devices. The result is a modern operational<br />

installation suitable for providing<br />

the best possible service to the elderly<br />

residents of the home.<br />

The residential complex, Cugat Natura, in<br />

Sant Cugat del Vallès, is just ten kilometres<br />

from Barcelona, and belongs to FIACT, one<br />

of the leading groups of residential homes<br />

and doctors in Spain. The 17,000 square<br />

metre estate contains 172 residential places,<br />

a day centre and 32 exclusive apartments,<br />

all of which are fitted with the best available<br />

care services.<br />

The top quality of the home is not only visible<br />

in its vicinity to a golf course, the swimming<br />

pool, luxury rooms, designer bar but also<br />

in its kitchens. The installation contains all<br />

<strong>Fagor</strong>’s products, from cooking devices,<br />

state-of-the-art ovens, refrigeration chambers<br />

and centre on the terrace, to a laundry<br />

or washing station.<br />

Enormous care has been taken in selecting<br />

the finishes of the installation. Single-piece<br />

stainless steel worktops, 1.5 millimetres<br />

thick have been constructed and adapted<br />

to the needs of the premises. There is an<br />

avant-garde distribution, and all the work<br />

zones comply to current legislation, includ-<br />

ing the cooking zones, plunge area, chambers,<br />

storerooms, cold room, dishwasher,<br />

specific wash zone for laundry trolleys and<br />

a designer bar.<br />

Moreover, the bar was decorated by the<br />

Insurance group’s decoration team who<br />

worked with <strong>Fagor</strong> <strong>Industrial</strong>, providing articles<br />

such as door knobs, customised fronts<br />

for units, stainless steel linings for the columns<br />

in line with the aesthetics of the units…<br />

Even the smallest details such as the type of<br />

polishing and shine of all the stainless steel<br />

components.<br />

24 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

25


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

NEWS<br />

FAGOR INDUSTRIAL INSTALLS FUTURISTIC CANTEEN AT THE<br />

POLYTECHNIC UNIVERSITY OF CATALONIA<br />

CATALONIA, SPAIN<br />

How do you persuade students at the<br />

Polytechnic University of Catalonia to<br />

have confidence in their canteen? <strong>Fagor</strong><br />

<strong>Industrial</strong> came up with the answer, renovating<br />

an old and out-of-date kitchen<br />

and canteen that only catered for some<br />

10% of all the students enrolled. The<br />

key to the success of the project which<br />

was completed last March was to break<br />

away from the former system of a lineal<br />

buffet, which blocked up the canteen<br />

with an endless line of students and<br />

teachers.<br />

From the thousand possible students who<br />

could visit the canteen every day, only 100<br />

took the step. This is why a change was<br />

needed to attract hungry students. From the<br />

start, <strong>Fagor</strong> <strong>Industrial</strong> suggested a renovation<br />

from a casual and modern point of view,<br />

using bright colours, lights and vinyl inviting<br />

you to try out the different areas of the canteen.<br />

<strong>Fagor</strong> <strong>Industrial</strong> also created a system of<br />

show cooking, divided into different areas:<br />

Italian, Mediterranean, sandwiches… Consequently,<br />

the restaurant’s new look was a<br />

huge success among students and has become<br />

a meeting point not to be missed. At<br />

present, the number of students eating in the<br />

canteen has gone from 100 to 600, requiring<br />

urgent enlargement of the cash till area<br />

to allow three queues to pass through at the<br />

same time.<br />

FAGOR INDUSTRIAL<br />

FITS OUT TWO<br />

OF THE TEN BEST<br />

RESTAURANTS IN THE<br />

WORLD<br />

<strong>Fagor</strong> <strong>Industrial</strong> has been widely congratulated.<br />

Not for nothing are customers invited<br />

to the UPC canteen to see the installation,<br />

especially the buffets, because it is wellworth<br />

a visit. It is moreover a true point of<br />

reference in canteens, especially in the catering<br />

sector, to be developed in the future.<br />

Proof of this is the fact that many customers<br />

who have visited the canteen and kitchens<br />

have changed their minds, rejecting the typical<br />

self-service and lineal designs.<br />

On 29 April, the ranking for the best<br />

restaurants in the world was published<br />

in London. This list is drawn up every<br />

year by the British magazine, Restaurant,<br />

and is internationally renowned in<br />

the sector. Three Spanish names, two of<br />

which are Basque and fitted out by <strong>Fagor</strong><br />

<strong>Industrial</strong>, were among the top ten restaurants.<br />

The Restaurante Arzak, belonging to<br />

Juan Mari Arzak, in eighth position, and the<br />

Mugaritz, belonging to Andoni Luis Aduriz, in<br />

fourth position, were ranked among the “top<br />

10” world kitchens with a full range of catering<br />

equipment supplied by <strong>Fagor</strong> <strong>Industrial</strong>.<br />

In addition, the famous Catalan restaurant,<br />

the Celler Can Roca, was named as the<br />

best restaurant in the world, supplanting the<br />

Danish restaurant, Noma. This recognition is<br />

sure to give Spanish culinary tourism a decisive<br />

boost.<br />

26 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

27


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

OÑATI, SPAIN<br />

NEWS<br />

NEW PRODUCTS IN THE OÑATI SHOWROOM<br />

<strong>Fagor</strong> <strong>Industrial</strong> has recently renewed<br />

the product exhibition at the showroom<br />

in its installations at the Garibay factory<br />

(Oñati).<br />

Since the showroom was opened in June<br />

2011, <strong>Fagor</strong> <strong>Industrial</strong>’s product catalogues<br />

have seen modifications to several of its lines<br />

and ranges, and now visitors to the showroom<br />

can find out about the new developments<br />

in situ in the different areas of the<br />

showroom. In addition, the Laundry zone<br />

has been adapted to include units that allow<br />

training courses and demonstrations to<br />

be given on the operation of the equipment<br />

on show.<br />

The developments regarding the equipment<br />

on show at the time of opening and which<br />

can now be visited in the Oñati showroom<br />

are as follows:<br />

IN THE HOTEL AND CATERING ZONE:<br />

New ADvANCE ovens.<br />

Five machines are on display, reflecting the<br />

three ranges of oven in the five available<br />

sizes:<br />

• APE-202 with self-supporting structure,<br />

CEB-202<br />

• APE-201 with self-supporting structure,<br />

CEB-201<br />

• APE-102 on support, SH-102<br />

• ACE-101<br />

• AE-061, the last two are columnmounted,<br />

forming a superimposed kit<br />

of ovens<br />

New 900 Plus Range.<br />

The suspended 900 range block now includes<br />

the following appliances from the new<br />

Plus version:<br />

• CI-920 PLUS (two-zone induction<br />

cooker)<br />

• FTG9-10 PLUS C L+R (striped-plain<br />

hard chrome fry-top)<br />

• MF9-05 PLUS (fried-food holder)<br />

A cooker has been mounted next to<br />

this block, joined by a monoblock table<br />

front:<br />

• CG9-41 PLUS<br />

Two of the latest new machines with<br />

new features from the 900 PLUS version<br />

have been installed separately opposite<br />

this block:<br />

• SBG9-10 PLUS I (tilting Bratt pan<br />

with stainless steel vat)<br />

• MG9-10 BM PLUS (bain marie<br />

cooking pot with automatic control)<br />

New Cold appliances from the Concept Line<br />

The design and aesthetics of the benches<br />

and cabinets in this line have been modified,<br />

with changes in the following appliances:<br />

• AFP-1404 C (Snack fridge with four<br />

doors and freezer compartment)<br />

• AFP-801 (One-door Gastronorm fridge)<br />

• AP-701 (fish cabinet)<br />

• MFP-135 PC (Gastronorm bench with<br />

two glass doors)<br />

• MEP-135 (Two-door salad bench)<br />

• FMP-150 PC (Two-door glass counter<br />

front)<br />

• MPZ-150 (two-door pizza preparation<br />

bench with granite worktop and cold<br />

display cabinet for ingredients)<br />

IN THE LAUNDRY ZONE:<br />

New high-speed washer extractor.<br />

• LA-120 MP with pneumatic tilting system<br />

to help loading and unloading<br />

New high-speed LR washer extractor:<br />

• LR-13 M E<br />

New dryers from the GREEN EVOLUTION<br />

series:<br />

• SR/E-32 MP<br />

• SR/E-23 MP INOX (stainless steel unit)<br />

• SR/E-10 A INOX (machine with coin slot<br />

for self-service and stainless steel unit)<br />

New dry-ironer with stainless steel unit<br />

• PSE-35/160<br />

Two washer-dryer units have been installed<br />

in the dynamic demonstrations zone, with<br />

washer extractors and dryers with a capacity<br />

of 13 kg, but with different spin speeds in<br />

the washer extractors (one rapid-spin LR-13<br />

M and one high-speed LA-13 MP), for demonstrations<br />

to compare the times, processes<br />

and consumption due to the different degrees<br />

of humidity resulting from the clothes<br />

processed in each machine.<br />

This Laundry section also now has a system<br />

which allows it to be connected to a computer<br />

for the on-screen projection of the contents<br />

of the course, a desk for the speaker<br />

and chairs for the course participants.<br />

Lastly, the kitchen equipment in the auditorium<br />

has also been renovated, replacing the<br />

two Visual Plus VPE-101 ovens used in the<br />

cooking courses and demonstrations, with<br />

two new APE-101 ovens from the Advance<br />

Plus range, complemented by elements designed<br />

for use in the banquet system: trolley<br />

holder CP-101, tray holder EB-101, plate<br />

holder EP-101 and thermal canvas LT-101.<br />

28 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

29


FAGORNEWS 2012<br />

OF<br />

INTEREST<br />

TECHNOLOGY WILL<br />

CHANGE THE WAY WE<br />

COOK<br />

REPORT<br />

Technology is not only found in mobile<br />

phones, increasingly more powerful computers<br />

or spaceships to fly to the stratosphere<br />

and experience a gravity-free<br />

atmosphere. Technology is also visible<br />

in everyday life, for example in cookers,<br />

washer extractors or dishwashers which<br />

are becoming smarter and smarter. Soon<br />

we will be able to communicate with the<br />

appliances via Smartphone or tablet.<br />

Last January, CES, the world’s most important<br />

technology fair held in Las Vegas, gave<br />

many insights into the kitchens of the future,<br />

the gadgets used to cook and the applications<br />

that help us to make our meals tastier.<br />

One thing was clear: everything will be<br />

smarter and the concept of “mobility” will be<br />

very important.<br />

The future will certainly link mobile phones<br />

and tablets with electrodomestic appliances.<br />

Not only will we be able to use them to find<br />

recipes (already a reality), but they will also<br />

be built into the ovens. This means that<br />

electrodomestic appliances fitted with these<br />

devices will not only provide step-by-step information<br />

about the best way to cook a dish,<br />

but will also suggest the most suitable menu<br />

based on the most frequently cooked dishes<br />

in the household. The ovens will also be able<br />

to calculate the exact amount of energy required<br />

to cook a dish and the precise time<br />

during which food should be in the oven.<br />

Communications technology will also be<br />

introduced in dishwashers and washer extractors.<br />

Just leave the dishes or the clothes<br />

in the machine, make a simple call, the ma-<br />

chine will start and will be ready when you<br />

get home. This will also be the case with air<br />

conditioning, heating or blinds.<br />

When these devices are installed in fridges,<br />

it will be possible to see exactly what food<br />

is stored within and, if something is needed<br />

a message will be sent to your mobile with<br />

the shopping list of ingredients required to<br />

prepare the meal according to a predefined<br />

menu.<br />

Electrodomestic appliances anywhere<br />

And when it comes to cooking, technologies<br />

are available to improve the chef’s experience.<br />

Infrared sensor technology is being<br />

TOGETHER WE EVOLVE<br />

30 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

31<br />

FAGORNEWS 2013<br />

added to induction cookers. The purpose of<br />

the sensors is to determine the exact temperature<br />

of the food in the frying pan in order<br />

to correct the temperature instantly, so<br />

that it is neither too hot nor too cold, allowing<br />

food to be cooked to perfection. This means<br />

that if you put something cold in the frying<br />

pan, the system is able to detect it and adjust<br />

the temperature immediately. This is an<br />

advantage even for the most inexpert cooks:<br />

chicken will always be golden brown on the<br />

outside and pancakes will always be just<br />

right.<br />

This technology leads to energy savings<br />

and sustainability, concepts which are firmly<br />

backed by manufacturers. Electrodomestic<br />

appliances with minimum environmental impact,<br />

made using eco-sustainable materials,<br />

that save energy and can be easily recycled.<br />

In this respect, the Smart Grid technology<br />

will be a key factor in kitchens. These smart<br />

networks send the consumer the electricity<br />

required at any moment, in a two-way system<br />

that knows the energy requirements of<br />

the dwelling at any moment.<br />

Moreover, according to the experts, the<br />

tendency is to adapt to changes in lifestyle,<br />

and devices should be functional and easyto-use.<br />

What’s more, people enjoy cooking<br />

more and more and many now require appliances<br />

with the same degree of technology<br />

as used in professional devices.<br />

Design prevails<br />

One thing that will prevail is design. Take ovens<br />

for example. Some brands have already<br />

launched models that can even become<br />

part of the decor in a living room or library.<br />

These ovens look similar to a television, with<br />

TFT touch screens, in colour, and menus in<br />

up to 30 different languages. Smart kitchen<br />

tables are also being designed, intended<br />

for long-term use, which combine the traditional<br />

kitchen table with a work surface<br />

and an area for eating. The table recognises<br />

the food placed on it and suggests various<br />

recipes containing these ingredients to the<br />

cook, who can choose any part of the table<br />

for cooking.


Mobile phones change style of cooking<br />

According to information from AllRecipes,<br />

one of the leading cooking Web sites in the<br />

world, the use of Smartphones has changed<br />

our style of cooking. We use them to look for<br />

recipes, to share recipes in social networks,<br />

to create shopping lists or to take photos of<br />

the completed dish so that others can admire<br />

our skills as chefs.<br />

• 35% look for recipes<br />

• 29% take photos of the dish they have<br />

just made<br />

• 23% look for a recipe while they are<br />

buying the ingredients<br />

• 22% take photos of the dish in a restaurant<br />

• 18% create shopping lists<br />

• 16% exchange discount vouchers in<br />

shops<br />

• 15% watch cooking videos<br />

• 14% shop with a list created on their<br />

mobile phone<br />

• 12% share recipes in social networks<br />

<strong>Fagor</strong> <strong>Industrial</strong> and technological development<br />

for the future<br />

Innovation for the future is a key factor for<br />

development at <strong>Fagor</strong> <strong>Industrial</strong>, who has allocated<br />

46 million Euros to R&D&I in the last<br />

five years so that more than 40 engineers,<br />

30 designers and 70 technicians may work<br />

on what will be the future of kitchens. Innovations<br />

such as chill blasters, which cool dishes<br />

from 70 to 3 degrees in just a few seconds,<br />

or ovens with time-saving functions<br />

that improve the efficiency of the process,<br />

with systems such as the pre-programming<br />

or memory that remember the different types<br />

of cooking used.<br />

Moreover, last February <strong>Fagor</strong> <strong>Industrial</strong><br />

presented the main trends in the sector for<br />

2013. These include the latest technologies<br />

in conservation, such as chill blasters<br />

(that cool and freeze food in a question of<br />

seconds without the food losing any of its<br />

qualities), energy efficiency (reduced energy<br />

expenditure, improved use of water,<br />

accelerated washing and drying processes<br />

to reduce operating times, reducing energy<br />

consumption by 20%), and vacuum conservation<br />

technologies.<br />

Sources<br />

http://ces.cnet.com/<br />

8301-34441_1-57563060/2013-theyear-the-smart-kitchen-finally-arrives/<br />

http://www.theepochtimes.com/<br />

n2/technology/cooking-with-amagnetic-field-318203.html<br />

http://www.theatlantic.com/technology/archive/2012/08/how-tech-haschanged-how-we-cook/261008/<br />

http://trendland.com/when-cooking-gets-easier-with-technologythe-gorenje-homechef-oven/#<br />

http://www.electrolux.co.uk/Innovation/<br />

Inside/Technology-Innovation-News/<br />

Dishwashing/The-kitchen-of-the-future/<br />

http://freshome.com/2012/03/01/whatis-the-future-of-kitchen-technology/<br />

http://www.fagorindustrial.com/<br />

empresa/tecnologia.php<br />

http://www.fagorindustrial.com/<br />

sala_prensa/noticia.php?id=52<br />

http://www.fagorindustrial.com/<br />

sala_prensa/noticia.php?id=82<br />

TOGETHER WE EVOLVE<br />

32 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

33<br />

FAGORNEWS 2013<br />

COOKERY BOOKS<br />

Cocina con<br />

solera<br />

TTarTalo<br />

Summary. When<br />

someone has<br />

been cooking<br />

for years, it<br />

becomes almost<br />

imperative to put<br />

all this experience<br />

into a book.<br />

Tips, marinades and recipes that may<br />

be used for an everyday menu or for<br />

a special meal for a celebration with<br />

friends or family. As the author says,<br />

this is an everyday recipe book that<br />

avoids the “deconstructed potato<br />

omelette”, as she is used to traditional<br />

cooking and natural ingredients.<br />

Angelita Alfaro grew up among kitchen<br />

ranges and her knowledge of cooking<br />

was acquired besides her mother and<br />

aunt. The book is divided into several<br />

sections: Starters and salads; soups,<br />

creams and potatoes; Pulses and<br />

vegetables; Fish and shellfish; Poultry,<br />

meat and game; Desserts and Sauces.<br />

La cerveza…<br />

poesía líquida<br />

TrEa<br />

Summary. How to<br />

make beer was one of<br />

the first biochemical<br />

processes discovered<br />

by humanity.<br />

For more than ten<br />

thousand years<br />

we have been making and enjoying<br />

beer, and we can even make it in the<br />

kitchen at home. And here we have<br />

this book that gives a detailed explication<br />

of the process for brewing beer at<br />

home, together with the factors that<br />

should be considered to do it well.<br />

The book offers information about the<br />

beers available on the market in order<br />

to help in understanding the differences,<br />

their strong and weak points,<br />

tips on how to serve and drink it and<br />

the best way to combine it with food.<br />

On this occasion our literary menu includes,<br />

as is due, books to extend culinary<br />

knowledge, with recommendations for<br />

preparing traditional recipes, fun recipes<br />

for kids or tips for making homemade beer.<br />

Tiburones<br />

divertidos<br />

y caracoles<br />

curiosos<br />

PaisagEm<br />

Summary. If<br />

cooking with<br />

children is fun,<br />

making cakes<br />

and biscuits<br />

can also be very entertaining. In this<br />

book, the authors include a collection<br />

of photographs with the recipes, with<br />

step-by-step instructions on how to<br />

prepare different cakes and biscuits<br />

in different shapes. For example,<br />

there is a cup cake with a swimming<br />

turtle, a frog biscuit, a striped<br />

fish tart or a beehive cake. And the<br />

best thing of all is that the recipes<br />

can be prepared by the children.<br />

The book contains recipes for cup<br />

cakes, biscuits, tarts and cakes.<br />

Bocados con<br />

historia<br />

Edaf<br />

Summary. What<br />

was Napoleon<br />

Bonaparte’s<br />

favourite food?<br />

What feast left<br />

Salvador Dalí<br />

“licking his<br />

fingers”? Journalist,<br />

Miguel Ángel Almodóvar, has<br />

collected together more than fifty<br />

recipes with the favourite dishes of<br />

famous people from all ages from the<br />

worlds of politics, film, art: the tomato<br />

soup that Warhol made especially<br />

for Marilyn, or Sofía Loren’s sauces.<br />

These recipes are from History (with<br />

a capital letter) and from history<br />

(with a fascinating small letter), taken<br />

from everyday life, from culture, from<br />

anecdotes and especially from love,<br />

because there is no more sincere and<br />

long-lasting love than the love of food.<br />

Our thanks to Librería Gastronómica<br />

Aliana, in Madrid (www.alianagastronomia.com)<br />

Cocina sin<br />

tonterías<br />

PlanETa<br />

Summary. Our<br />

grandmothers did<br />

not take any nonsense,<br />

particularly<br />

not in the kitchen.<br />

At least, the author<br />

Juan Eslava,<br />

whose book has been created with<br />

the support of his daughter, Diana,<br />

saw his grandmother in this way. She<br />

cooked the meals and he added the<br />

literary seasoning. In fact they are<br />

“no-nonsense recipes, from always,<br />

recipes from old times”, many of<br />

which were learnt from Emilia, the author’s<br />

grandmother, who left him her<br />

cookery books and a love for cooking.<br />

Eslava confesses that he aimed<br />

to offer simple tasty meals taken<br />

from good Spanish popular cuisine.<br />

La comida<br />

de la familia<br />

Ferrán Adriá<br />

rBa<br />

Summary. What<br />

does a top chef<br />

eat? Ferrán Adriá<br />

presents a book<br />

containing avantgarde<br />

recipes from the Bulli adapted<br />

for home cooking. The recipes are<br />

taken from the dishes that the team at<br />

El Bulli ate, based on natural, traditional<br />

fresh food. He also offers tips<br />

on how to prepare excellent dishes<br />

for less than five Euros. Adriá has put<br />

together 31 balanced, tasty and easyto-make<br />

menus but which have the<br />

quality of an internationally renowned<br />

chef, and he explains them in visual<br />

detail. As he says, “if we don‘t eat<br />

well, it’s because we don’t want too”.


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

THE<br />

TECHNICAL<br />

CORNER<br />

CHOOSING<br />

THE RIGHT<br />

DISHWASHER<br />

When offering a dishwasher for sale or<br />

as part of a fitting-out project, certain<br />

factors should be considered to ensure<br />

that the selected model is the most suitable<br />

and that it meets the necessary<br />

production requirements.<br />

Assuming that the measurements for the<br />

washing area are correct and sufficient for<br />

installing the necessary appliances, the following<br />

factors should be considered:<br />

1 – Type and category of restaurant or<br />

premises. This will give the average size<br />

of tableware for each cover and the maximum<br />

dimensions of the plates or trays to be<br />

used, which will influence which machine to<br />

choose.<br />

2 – Average number of covers at peak times<br />

and time available for washing up.<br />

3 – True and theoretical performance of the<br />

dishwashers. The personnel available for supervising<br />

the dishwasher will influence the<br />

true production time of the machine.<br />

1. Type and category of restaurant or<br />

premises<br />

If you know the type of business or customer<br />

for whom the machine is intended, and the<br />

category of the restaurant, it is possible to<br />

obtain some of the more significant data<br />

used in defining the type of machine to be<br />

offered.<br />

On the one hand, you can obtain the average<br />

size of tableware to be used at each service,<br />

and on the other hand you can define the required<br />

machine dimensions in order to take<br />

the larger pieces of the tableware.<br />

1.1 Calculating the average theoretical<br />

production of a dishwasher<br />

A preliminary step when selecting the right<br />

dishwasher for an installation is knowing how<br />

to calculate the theoretical production of a<br />

dishwasher, given the different types of articles<br />

in the tableware required for one diner<br />

(plates, cutlery, glasses…).<br />

The average production of a dishwasher is<br />

based on a standard plate with a diameter<br />

of 230 mm. Dishwasher production tables<br />

are based on calculations using this type of<br />

standard plate.<br />

To calculate the required machine, each<br />

article of tableware must be numerically<br />

converted to a number of standard plates<br />

measuring 230 mm. in diameter The different<br />

capacities of baskets measuring 500 x 500<br />

mm to take the various pieces of tableware<br />

should be considered.<br />

1.1.1 Dishwasher baskets<br />

All tableware washed in industrial dishwashers<br />

is placed in standard 500 x 500 mm<br />

baskets, with different storages types and<br />

shapes depending on the articles for which it<br />

has been designed.<br />

There are baskets especially for plates,<br />

glasses, cutlery and trays, and multipurpose<br />

baskets which will take any article, but without<br />

the specific details required or needed<br />

for a good wash.<br />

Plate baskets have rows of tines which the<br />

plates rest against, at a suitable angle in order<br />

to receive the wash and rinse water.<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s plate baskets, called CP-<br />

16/18, are so-called because depending on<br />

the position in which the plates are stacked,<br />

the distance between the tines varies according<br />

to the direction, so that either eight<br />

or nine rows of plates fit.<br />

The angle at which the plate is inserted in the<br />

machine depends on the depth of the plate,<br />

and is important for ensuring that the wash<br />

water hits the surface at the right angle. Flat<br />

plates need less of a slope for the water to<br />

wash across the surface, and therefore they<br />

can be inserted in rows of nine, thus increasing<br />

the capacity.<br />

Tumbler and wineglass baskets have closed<br />

compartments to prevent the glasses touching<br />

each other and breaking. To adapt to the<br />

diameters of the glasses, <strong>Fagor</strong> <strong>Industrial</strong> offers<br />

baskets with 16, 25 and 36 compart-<br />

Jose Ignacio<br />

Hurtado Alzaga<br />

Project Manager<br />

<strong>Fagor</strong> <strong>Industrial</strong><br />

ments (for diameters of 110 mm, 85 mm and<br />

70 mm), each of which comes in three different<br />

heights to adapt to the article in question.<br />

Thus there are nine options for glassware.<br />

34 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

35


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

Baskets are also available for self-service<br />

trays. These baskets, with support tines as<br />

in the plate trays, have one side open, so<br />

that the length of the trays is not an obstacle<br />

when stacking them in the machine.<br />

Cutlery baskets are available for washing<br />

cutlery. These fit perfectly into base baskets<br />

or into glass baskets with 4x4 spaces, so<br />

that 16 cutlery baskets fit in one basket. To<br />

ensure that the water washes over the cutlery<br />

correctly and to guarantee a good wash,<br />

do not place more than 15 pieces of cutlery<br />

in each basket.<br />

1.1.2 Tables of equivalences<br />

Having looked at some of the options for<br />

stacking tableware in the baskets, a table<br />

of equivalences can be drawn up according<br />

to the capacity of a standard basket to take<br />

these articles, taking the standard plate with<br />

a diameter of Ø 230 mm as the basic size.<br />

The base relation can be understood with<br />

this example: a basket can take 18 plates or<br />

36 narrow glasses with a diameter of Ø 70<br />

mm. Therefore one plate is equivalent to two<br />

narrow glasses, or equally, one narrow glass<br />

is equivalent to 0.5 standard plates.<br />

Thus we obtain a table that allows you to<br />

convert all the articles in the tableware,<br />

glassware and cutlery into standard plates,<br />

which are used to calculate the technical<br />

production of the dishwashers.<br />

If the premises for which the calculations are to be made does not have all the specific data, a table can be used that lists the approximate<br />

quantities of each article in the tableware, depending on the type of establishment, as shown below:<br />

TABLE 2<br />

BURGER BAR /<br />

PIZZERIA<br />

TABLE 1<br />

KIND OF DISHES VALUE<br />

PLATE, DIAMETER 230 MM 1,000<br />

SHALLOW BOWL, DIAMETER 230 MM 1,125<br />

BASE PLATE, DIAMETER 320 MM 2,570<br />

PLATE, DIAMETER 190 MM 0,818<br />

TUMBLER OR WIDE WINE GLASS, DIAMETER 110 MM 1,125<br />

TUMBLER OR MEDIUM WINE GLASS, DIAMETER 85 MM 0,720<br />

TUMBLER OR NARROW WINE GLASS, DIAMETER 70 MMM 0,500<br />

CUTLERY (1 PIECE) 0,075<br />

COFFEE CUP AND SAUCER 1,500<br />

SELF-SERVICE TRAY 2,570<br />

SELF<br />

SERVICE<br />

SNACK<br />

BAR<br />

RESTAURANT<br />

CATEGORY 4<br />

RESTAURANT<br />

CATEGORY 3<br />

Applying the values in the first table, it is possible to reconvert these quantities into “standard plates”:<br />

RESTAURANT<br />

CATEGORY 2<br />

RESTAURANT<br />

CATEGORY 1<br />

PLATE, DIAMETER 230 MM 1 1 1 1 2 2 2<br />

SHALLOW BOWL, DIAMETER 230 MM 0 1 1 1 1 1 2<br />

BASE PLATE, DIAMETER 320 MM 0 0 0 0 0 1 2<br />

PLATE, DIAMETER 190 MM 0 1 1 2 2 3 3<br />

TUMBLER OR WIDE WINE GLASS,<br />

DIAMETER 110 MM<br />

0 0 0 0 0 1 1<br />

TUMBLER OR MEDIUM WINE GLASS,<br />

DIAMETER 85 MM<br />

1 1 2 2 3 3 3<br />

TUMBLER OR NARROW WINE GLASS,<br />

DIAMETER 70 MMM<br />

0 0 0 0 1 1 2<br />

CUTLERY (1 PIECE) 2 3 4 5 6 8 10<br />

COFFEE CUP AND SAUCER 0 0 1 1 1 1 1<br />

SELF-SERVICE TRAY 0 1 0 0 0 0 0<br />

CONVERSION TO<br />

STANDARD PLATES<br />

In the last two cases of the above table, some values are given in brackets. This is due to the assumption that this type of establishment may<br />

have a special dishwasher for glassware, therefore the numerical value for the tableware to be washed in the main machine may be less.<br />

36 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

37<br />

TABLE 3<br />

BURGER BAR /<br />

PIZZERIA<br />

2. Average quantity of tableware at peak<br />

times and average length of wash time<br />

Once the maximum number of lunches and<br />

dinners to be served has been established,<br />

the wash time is calculated as a function of<br />

the time available for washing the tableware<br />

used in the lunches and dinners.<br />

Normally the wash time in the afternoon is<br />

higher than in the evening, so that in the case<br />

of businesses serving lunches and dinners,<br />

the time available at night will be the time established<br />

as the maximum wash time.<br />

In any case, health and safety regulations require<br />

that the dishes are washed within two<br />

hours of being cleared from the table.<br />

3. True and theoretical performance of<br />

the dishwashers.<br />

The wash cycles and production rates of the<br />

machines usually listed in the catalogues are<br />

only theoretical figures. In practice, in addition<br />

to the wash cycle time, it is necessary<br />

to consider the time taken to open the door,<br />

remove the basket, place another basket in<br />

the machine, select the programme, add<br />

washing products in the case of manual<br />

dosage… Depending on the personnel available<br />

for these tasks, the correction factor to<br />

be applied to the theoretical production in<br />

order to calculate the true production will<br />

vary. However it is normally recommended<br />

SELF<br />

SERVICE<br />

SNACK<br />

BAR<br />

RESTAURANT<br />

CATEGORY 4<br />

RESTAURANT<br />

CATEGORY 3<br />

RESTAURANT<br />

CATEGORY 2<br />

RESTAURANT<br />

CATEGORY 1<br />

1,87 6,458 6,183 7,076 9,371 14,034 (10,249) 18,379 (14,094)<br />

that the true production of the machine does<br />

not exceed 67% of the given theoretical figure<br />

(or equally, apply a correction factor of<br />

F=1.5).<br />

True production =<br />

(Theoretical production) / F<br />

An example is given to explain<br />

the above:<br />

A dishwasher able to run a complete wash<br />

cycle in 2 minutes (where this is its fastest<br />

programme) has a theoretical production of<br />

30 cycles / hour. Considering that 18 plates<br />

in one basket can be washed in each cycle,<br />

the theoretical production according to the<br />

catalogue is 540 plates / hour.<br />

Applying a correction factor of F=1.5, a true<br />

production is obtained:<br />

True production =<br />

30 / 1.5 = 20 cycles / hour<br />

Therefore, considering that 18 plates in one<br />

basket can be washed in each cycle, the<br />

true production is estimated to be around<br />

360 plates / hour.<br />

In the case of feed and conveyor belt dishwashers,<br />

it is difficult for production to be totally<br />

continuous. Even if there is one person<br />

at the start of the process, removing waste<br />

and inserting the tableware in the baskets,<br />

and another at the end of the line to unload<br />

the baskets as they come out of the tunnel,<br />

the estimated theoretical production should<br />

not be exceeded by 80%; or, equally, apply<br />

a correction factor of F =1.25.<br />

4. Calculating the true requirements of<br />

an establishment<br />

After considering the factors explained<br />

above, the required production of the dishwasher<br />

can be calculated using the following<br />

formula:<br />

True production = (N x S) / T<br />

Where:<br />

N = average number of covers<br />

(lunch and dinner)<br />

S = standard value in plates/hour per cover<br />

or diner, depending on the type of premises<br />

T = time available in hours<br />

for washing tableware<br />

Considering that in the commercial tables,<br />

the value given is the theoretical production,<br />

to adapt to this and find the most suitable<br />

model for the case in question, the formula<br />

derived from the above is used in the calculations:<br />

Theoretical production =<br />

True production x F


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

PRACTICAL APPLICATION<br />

ExAMPLE 1<br />

Initial information:<br />

Category 3 restaurant which expects to<br />

serve around 100 lunches and 60 dinners,<br />

with a maximum wash time of one hour.<br />

values to be applied:<br />

N = average number of covers (lunch and<br />

dinner): (100 + 60) / 2 = 80<br />

S = standard value in plates /hour per cover<br />

depending on type of premises = 9.371 (according<br />

to table 3)<br />

T = time available in hours for washing tableware<br />

=1<br />

True production = (80 x 9.371)<br />

/ 1 h = 749.68 plates/h<br />

Correction factor = 1.5<br />

Theoretical production = 749.68<br />

x 1.5 = 1124.52 plates / h<br />

From the <strong>Fagor</strong> <strong>Industrial</strong> catalogues, the<br />

dishwashers which could be used in this<br />

case are models AD-120 or FI-120, in their<br />

different versions and finishes, with a theoretical<br />

production of 1200 plates/h. If the<br />

water is gas-heated, the AD-120 ECO could<br />

also be used. The top-loading dishwashers<br />

have capacity for plates with a diameter of<br />

320 mm.<br />

ExAMPLE 2<br />

Initial information:<br />

Business dining room using self-service system,<br />

serving 300 meals per day, and with a<br />

wash time of approximately 90 minutes, and<br />

one person responsible for loading the tableware<br />

in the baskets and another person<br />

responsible for removing them on their exit<br />

from the machine.<br />

values to be applied:<br />

N = number of covers = 300<br />

S = standard value in plates /hour per cover<br />

depending on type of premises = 6.458 (according<br />

to table 3)<br />

T = time available in hours for washing tableware<br />

=1.5<br />

True production = (300 x 6.458) / 1.5 h =<br />

1,291.6 plates/h<br />

From the resultant true figure, we can assume<br />

that we need a feeder-type machine<br />

rather than a static one, therefore the correction<br />

factor to be applied is:<br />

Correction factor = 1.25<br />

Theoretical production = 1,291.6 x 1.25 =<br />

1,614.5 plates / h<br />

From the <strong>Fagor</strong> <strong>Industrial</strong> catalogues, the<br />

dishwashers to be used in this case are<br />

the conveyor belt model FI-160 or its gasoperated<br />

version, ECO-160, which take selfservice<br />

trays, with a theoretical production of<br />

90 baskets/hour, given that this is equivalent<br />

to a capacity in standard plates of: 90 x 18 =<br />

1620 plates. Any accessories that are added<br />

to these models (drying tunnel, steam condenser)<br />

will not affect the production of the<br />

machine.<br />

If there is anything that characterises the<br />

two bloggers in this edition, it is their unquestionable<br />

passion for cooking and for<br />

recipes with their own personality, with<br />

tales that make the food taste better. One<br />

is a cook by vocation who loves to cook<br />

bread. The other is an architect who suddenly<br />

discovered cooking and has converted<br />

his passion into a full-time career.<br />

This edition of <strong>Fagor</strong> News contains items from<br />

a blogger who is passionate about the world of<br />

cooking. And a blogger who tells stories through<br />

cooking. Madeleine defines herself as a blogger,<br />

cook, baker and cake-maker who decided to<br />

launch herself on Internet six years ago with two<br />

culinary blogs. One of these is called Madeleine<br />

Cocina (www.madeleinecocina.com) and the<br />

other Curiosidades Gastronómicas (www.curiosidadesgastronomicas.com)<br />

. On the first<br />

page she lists the recipes that she cooks each<br />

CREAM CARAMEL FLAN WITH WALNUT BRITTLE<br />

INGREDIENTS<br />

CULINARY<br />

BLOGGERS<br />

Cream Caramel Flan:<br />

1 tin evaporated milk<br />

5 eggs<br />

190 g cream cheese<br />

1/2 cup milk<br />

3/4 cup caramel<br />

1 teaspoon of vanilla<br />

Extra caramel to cover the<br />

moulds<br />

PREPARATION:<br />

1. Preheat the oven to 160 °C.<br />

Heat the water to make a Bain<br />

Marie.<br />

2. Liquidise all the ingredients of<br />

the flan.<br />

3. Coat the inside of 8 individual<br />

ovenproof moulds with the extra<br />

caramel. One teaspoon of caramel<br />

in each mould is more than<br />

enough, use a brush or a spoon<br />

to spread the caramel more easily.<br />

4. Place the individual moulds<br />

in a pan or deep mould, fill each<br />

mould with the flam mixture and<br />

place in the oven.<br />

5. Now pour the hot water in the<br />

pan to make the Bain Marie.<br />

6. Bake for 1 to 1 ½ hours, making<br />

sure the Bain Marie always<br />

has water in it.<br />

7. To test if they are ready, touch<br />

the surface which should be firm<br />

like a jelly.<br />

Walnut brittle:<br />

50 g whole walnuts<br />

40 g white sugar<br />

1 teaspoon of water<br />

day at home, and on the second page she shares<br />

information about the culinary world. This is the<br />

blog where she talks about events, restaurants,<br />

gadgets, trends or techniques to help you cook<br />

better.<br />

Madeleine is a Mexican from Querétero (Mexico)<br />

and is a firm believer. Believer in healthy cooking<br />

and healthy food. She claims that there is nothing<br />

wrong with eating a little of everything, as long as<br />

it is in moderation. This is reflected in the blog,<br />

as she combines healthy recipes with powerful<br />

desserts that occasionally appear to tempt readers.<br />

Not only does she tempt readers with her<br />

blogs but also with recipe books. Madeleine has<br />

published two recipe books, with more than 120<br />

dishes in each one. The recipes are simple for<br />

everyday use, although sometimes you may find<br />

more elaborate dishes such as pizzas, lasagne,<br />

chicken Strogonoff or Cuban bread. This is not to<br />

forget the desserts, such as Capirotada, mamey<br />

jelly or corn bread.<br />

Our blogger confesses that she loves cooking,<br />

but what she most enjoys is making bread, which<br />

is her hobby and her passion.<br />

On the other hand, Directo al paladar (www.<br />

directoalpaladar.com) has been increasing in<br />

popularity since it went public in the summer of<br />

8. Switch off the oven, leaving<br />

the moulds inside for another<br />

hour.<br />

9. Refrigerate moulds for at least<br />

8 hours before serving.<br />

10. Remove flan from moulds<br />

carefully.<br />

For the walnut brittle:<br />

1. Place all the ingredients in a<br />

pan and stir continuously. As<br />

soon as the sugar starts to caramelise,<br />

remove from the heat<br />

and spread on a greased tin,<br />

using two forks to separate the<br />

nuts.<br />

2. Leave to cool before using.<br />

Serve the flan on a plate topped<br />

with a little caramel, coarsely<br />

ground nut brittle and decorated<br />

with a walnut.<br />

FIDEUÁ DEL SEÑORITO (FIDEUÀ DEL SENYORET)<br />

PREPARATION<br />

1. Peel the prawns, using the<br />

heads and tails to make stock.<br />

The ratio of stock to pasta is two<br />

to one, therefore for 250-300 g<br />

we need between 500 and 600<br />

ml of water.<br />

2. In a paella dish or large frying<br />

pan, brown the chopped garlic<br />

and the dried pepper. Then add<br />

the prawns, shrimps, squid, cuttlefish<br />

and mussels. Sauté the<br />

mixture.<br />

3. Strain stock and add to the<br />

pan. Bring to the boil, add salt,<br />

a touch of saffron for colour, and<br />

add noodles.<br />

2005. And until now, it has been growing with<br />

the contribution of numerous enthusiastic articles<br />

about the world of cooking. Miquel Corbí began<br />

writing in the Christmas of 2009, coming from<br />

another blog called Decoesfera. But Miquel is<br />

an architect, although now his life is dedicated to<br />

kitchen ranges. “Almost four years later, I am the<br />

coordinator of a team of fantastic editors, each<br />

one from a different point of the country, in such<br />

a pleasant atmosphere that sometimes I forget I<br />

am working”, says Miquel.<br />

This is exactly what characterises Directo al paladar.<br />

Although this is professional blog, there is a<br />

bit of each of the team members in all the recipes<br />

and texts that they write. “It is not about publishing<br />

recipes and news as though we were machines”,<br />

remarks Miquel, “but about relating our<br />

lives through the recipes, as if it were a personal<br />

blog. Because any recipe tastes better if there is<br />

a story behind it”.<br />

Miquel confesses that he has never felt a need to<br />

open his own personal blog, because in Directo<br />

al Paladar he feels at home, “talking about things<br />

that interest or concern me, sharing what I find<br />

out and about or that I discover in the kitchen”.<br />

INGREDIENTS<br />

150 g of squid rings and<br />

250-300g of thick-cut noodles,<br />

6-8 large prawns,<br />

half a cuttlefish.<br />

Oil, salt, saffron (or colouring), one<br />

dried pepper (ñora) (optional) and<br />

150 g of mussels (shelled),<br />

100 g of peeled shrimps,<br />

two cloves of garlic.<br />

4. Stir well and leave until done<br />

(17 minutes on medium heat),<br />

but do not allow the liquid to<br />

bubble too much. About 95%<br />

of the stock should have been<br />

absorbed. Do not worry about<br />

the rest. Leave to stand for five<br />

minutes, covered with a cloth,<br />

and the remaining liquid will disappear<br />

like magic.<br />

38 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

39


FAGOR<br />

FOCUS<br />

FAGOR<br />

INDUSTRIAL<br />

LABORATORIES<br />

FAGORNEWS 2013<br />

CERTIGAZ<br />

AUTHORISES<br />

FAGOR INDUSTRIAL<br />

LABORATORY TO<br />

APPROVE AND<br />

CERTIFY<br />

REPORT<br />

#11 / JUNE 2013<br />

<strong>Fagor</strong> <strong>Industrial</strong> has reached an important<br />

milestone. Its laboratory has<br />

received certification from Certigaz,<br />

an organisation certified by the European<br />

Union to award certificates<br />

to gas appliances in accordance with<br />

certain regulations. This means that<br />

all the tests carried out in the laboratory<br />

are approved and the products<br />

bear a quality product seal. The future<br />

is to continue along this path and the<br />

laboratory obtains the certificates of<br />

other organisations.<br />

<strong>Fagor</strong> <strong>Industrial</strong>’s laboratory is in Oñati, it<br />

is a department belonging to the R&D division<br />

and is the most important of all the<br />

TOGETHER WE EVOLVE<br />

ones the company has around the world.<br />

“Each plant around the world has its own<br />

R&D department and this forms part of<br />

<strong>Fagor</strong>’s strategy for the development and<br />

reliability of the product”, says Eugenio<br />

Urcelay, head of the laboratory. “Part of<br />

the strategy is to install development and<br />

reliability laboratories wherever we are”. In<br />

2009, a strategy consisting of three important<br />

pillars was established: commitment<br />

to quality, improvement of service and an<br />

endeavour to communicate. These three<br />

columns led to the decision to enlarge the<br />

area allocated to the previous laboratory.<br />

“The objective was firm commitment to the<br />

product”, confesses Urcelay.<br />

41


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

Three areas in 700 square metres<br />

Consequently, the 340 square metre laboratory<br />

was enlarged to 700 square metres, and<br />

three different areas were pooled together<br />

in this space. the development laboratory,<br />

the reliability laboratory and the certification<br />

laboratory. In addition there is a training<br />

area for the technicians and mechanics from<br />

the Technical Assistance Service (SAT) and<br />

an area for packing and transport analysis.<br />

These zones respond to the four product lines<br />

manufactured at Oñate: washer extractors,<br />

ovens, cookers and dishwashers. The first<br />

zone is the development zone, occupying 200<br />

square metres and allocated to the department<br />

of R&D, which is the team responsible<br />

for designing and developing new products<br />

to launch on the market. “From the moment<br />

when the idea is born until the product is finally<br />

marketed, at least two years go past”, reveals<br />

Urcelay. During this period, designs are<br />

drawn up, prototypes are made and our rivals’<br />

products are subjected to all types of tests, to<br />

compare and contrast solutions, performance<br />

and operation.<br />

In this respect, Urcelay admits that “one important<br />

aspect that we wished to reinforce<br />

with the project is finding out more about our<br />

rivals’ products. Major efforts have been made<br />

to define the Key Factors to Competitiveness,<br />

which could be defined as those that are<br />

considered critical for our product offer, and<br />

those on which we base our sales arguments.<br />

Therefore, they are the ones that are subjected<br />

to the strictest tests”. Thus <strong>Fagor</strong> <strong>Industrial</strong><br />

is able to demonstrate with well-founded data<br />

that it has the best product and, if this is not<br />

the case, the results will indicate the areas<br />

requiring improvement to the department of<br />

R&D.<br />

The procedure for launching a new product<br />

is, on the whole, complex. From the<br />

moment work starts on the idea until it is<br />

finally manufactured, up to two years may<br />

go by. The procedure must consider different<br />

factors and achieve the best possible<br />

equilibrium between each one. Aspects to<br />

be considered include the manufacture,<br />

the assembly capacity, the ease of certification,<br />

logistics, functionality, reliability,<br />

that it is easily repairable, that it is easy to<br />

maintain, cost… The designer has to consider<br />

all these factors in a new design and<br />

achieve an equilibrium between each one.<br />

Then there are two areas belonging to<br />

the laboratory as such. One is the Reliability<br />

Laboratory. This name refers to a<br />

space “that has been strengthened considerably”,<br />

according to Urcelay. This zone<br />

measures 200 square metres and different<br />

tasks are carried out there. One such<br />

task is the performance of reliability tests<br />

during the procedure to launch a new<br />

product, a new feature or a new improvement.<br />

Another is to perform reliability tests<br />

on a serial product and the last task is “to<br />

perform validation and approval tests on<br />

a new component or a new supplier with<br />

respect to durability and reliability”, reveals<br />

Urcelay.<br />

42 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

43


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

Certification and approval: Certigaz<br />

Next comes the certification and approval<br />

laboratory. This measures 150 square metres<br />

and, as its name suggests, it is where<br />

the processes take place for the certification<br />

and approval of products before the<br />

relevant bodies. In this respect, the Laboratory<br />

establishes and maintains regular<br />

relations with Certifying Bodies and Test<br />

Laboratories in different countries, including<br />

the United States, Russia, Australia, the<br />

European Union, zones and countries that<br />

have their own certifications which must be<br />

met in order to market the products there.<br />

Therefore, the division of certification and<br />

approval is responsible for keeping the different<br />

test methods and standards constantly<br />

updated, and for managing the certification<br />

processes required to enable the<br />

marketing of the products, whether these<br />

are new developments or serial products,<br />

in the countries or zones required.<br />

In addition, <strong>Fagor</strong> <strong>Industrial</strong> participates, as<br />

a direct member, in the technical committee<br />

of the European Federation of Catering<br />

Equipment Manufacturers (EFCEM). “The<br />

fundamental objective of this work group<br />

is to develop and harmonise the new European<br />

standards applicable to our equipment”,<br />

notes Urcelay. Moreover, Certigaz is<br />

one of the gas appliance bodies with which<br />

the laboratory has regular relations. It is this<br />

Notifying Body, number 1312 that certifies<br />

the gas appliances with respect to the application<br />

of directive 90/396/EEC Gas appliances.<br />

In fact, Certigaz “is an body authorised<br />

by the European Union to certify gas appliances<br />

in accordance with certain regulations<br />

imposed by the Union”, explains<br />

Urcelay. This means that the certification<br />

tests of gas appliances can either be conducted<br />

in independent laboratories appointed<br />

by Certigaz (at present there are<br />

six laboratories all over the world) or by the<br />

“It is a very significant<br />

milestone that<br />

determines the quality of<br />

our installations”, admit<br />

the company managers<br />

manufacturer itself, “provided the laboratory<br />

is legally authorised by Certigaz in accordance<br />

with the gas certification Regulation”,<br />

says Urcelay. The <strong>Fagor</strong> laboratory<br />

has managed to obtain this authorisation,<br />

a significant fact because it means that<br />

all the certification and approval tests are<br />

“conducted in house”, which is a significant<br />

milestone for the company. Urcelay is very<br />

satisfied with the work carried out by <strong>Fagor</strong><br />

<strong>Industrial</strong> because “the authorisation basically<br />

permits gas appliance tests conducted<br />

in our laboratories to be considered<br />

by Certigaz, thus significantly simplifying<br />

the certification process”. Moreover, “our<br />

knowledge of gas technology is considerable<br />

and there are not many who know as<br />

much as we know here”.<br />

Members of the Laboratory explain that “in<br />

December 2011 the Laboratory Authorisation<br />

Process started. After three audits of<br />

the management system and of the control<br />

equipment and installations we were<br />

granted authorisation in March 2013”. The<br />

authorisation is for four years and is subject<br />

to an audit in two years time.<br />

44 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

45


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

Quality above all<br />

Urcelay explains that the authorised laboratory<br />

must comply to the following requirements<br />

in terms of quality assurance:<br />

• Impartiality, independence and integrity.<br />

• Qualified and trained personnel with<br />

technical knowledge and the experience<br />

necessary to perform the allocated functions.<br />

• Standardised procedures and test methods<br />

in accordance with NF 45001 and NF<br />

EN ISO 17025 standards.<br />

• Registry system in accordance with NF<br />

45001 and NF ISO 17025 standards.<br />

• Identification of the samples and test objects.<br />

• Test methods (installations and control<br />

elements) in accordance with NF 45001<br />

and NF ISO 17025 standards.<br />

4<br />

In addition, <strong>Fagor</strong> <strong>Industrial</strong> uses management<br />

tools such as the FMEA which allow knowledge<br />

to be shared and permits the management of<br />

foreseeable problems in each factor in an order<br />

of priority. In the so-called convergent engineering,<br />

all the aspects must be outlined at the<br />

time of the final launch.<br />

From a technological point of view, the products<br />

in the <strong>Fagor</strong> <strong>Industrial</strong> catalogue must address<br />

aspects relating to mechanics, electrical,<br />

electronics, gas technology, steam technology…of<br />

a certain degree of complexity and this<br />

somewhat hinders the processes. Therefore,<br />

the laboratory aims to continue investigating<br />

the granting of other authorisations awarded by<br />

different certifying bodies in any of these areas.<br />

At present, the Laboratory has 5 permanent<br />

members of staff with occasional assistance<br />

as required by the work loads. The Authorisation<br />

has been granted thanks to the joint efforts<br />

in which each one has contributed their experience<br />

and knowledge in order to tackle the<br />

problems arising from the process.<br />

46 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

47


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

FAGOR PEOPLE<br />

Gorka Arregi<br />

Head of Technical Assistance<br />

Service (SAT), Spain and Portugal<br />

Q & A<br />

FAGOR PEOPLE<br />

When did you start your career in<br />

<strong>Fagor</strong> <strong>Industrial</strong>?<br />

After I finished my military service, I started<br />

my professional career in the department<br />

of quality at Ecenarro, a company making<br />

bolt stock in Bergara. After a while I joined<br />

Copreci as gas tap production line manager<br />

and later, after sitting an entrance exam,<br />

I entered <strong>Fagor</strong> Electrónica as general<br />

maintenance manager. After that, during<br />

the reconversion, I was away from <strong>Fagor</strong><br />

and they suggested I went to Ederlan,<br />

where I was a transfer machine operator.<br />

When did you return to <strong>Fagor</strong>?<br />

After that time and two sabbatical years,<br />

I rejoined <strong>Fagor</strong> <strong>Industrial</strong> as Centre Manager<br />

for the North Office and then I was<br />

moved to Bilbao. I took an active part in<br />

that transfer, introducing a new management<br />

system to centralise everything. Last<br />

June I was offered the position as Head of<br />

the Technical Assistance Service.<br />

What is your day-to-day work like?<br />

I coordinate the after sales service in Spain<br />

and Portugal. In fact there is no specific<br />

task, but I take each day as it comes.<br />

Different problems arise every day. Customers<br />

who have a problem, who need a<br />

maintenance contract, a special machine,<br />

to coordinate a project, claim invoices…<br />

How do you go about your relations<br />

with the rest of the team?<br />

During my time at Ederlan I discovered new<br />

more participatory ways of working. It was<br />

a sort of mini factory with new methods<br />

and new tools in productivity. So I had a<br />

close relation with the people. If there was<br />

a problem, I would dive under a machine<br />

without thinking about it. I am in favour of<br />

working in a team and of cooperation and<br />

I like to talk to the lads encouraging those<br />

with initiative.<br />

Is it better to pool opinions…<br />

We have an interior struggle between what<br />

we believe should be done and what really<br />

should be done. There are many opinions<br />

in any project and each person believes<br />

that they are right, subconsciously we try<br />

to impose our criteria. But on the other<br />

hand, a strategic vision is necessary. The<br />

trick is to be able to keep your mind open<br />

to new ideas, because your ideas are not<br />

the only ones, there are other ideas just<br />

as good as yours which may complement<br />

each other.<br />

What do you see as your challenge<br />

since you started in your current job?<br />

To give a new air to technical service<br />

through improvement actions to meet requirements<br />

from the company’s point of<br />

view and to satisfy the needs of customers<br />

or installations.<br />

“If there was a problem, I would dive under a<br />

machine without thinking about it.”<br />

What do customers think of the Technical<br />

Service?<br />

As I said, we have a significant area for<br />

improvement with changes in the way of<br />

thinking of long-standing customers in this<br />

direction. The customers come first and<br />

are beginning to demand their rights. Before<br />

they were more conformist, but their<br />

change in attitude is forcing us to adapt to<br />

this demanding situation. We should give<br />

added value to technical intervention and<br />

look after it carefully.<br />

Did this not happen before?<br />

Technical service is sometimes a bit cold<br />

and we need to break away from this image,<br />

because our job is really to help the<br />

customer who receives assistance so<br />

that their installation can carry on making<br />

money. We need to re-educate ourselves<br />

as previously our way of thinking did not<br />

include this added value. We have to think<br />

of the customer as a business aspect that<br />

should be looked after, because they also<br />

provide for our food. What’s more, wordof-mouth<br />

will either sink or make you. A<br />

happy customer talks well of you and this<br />

leads to other business opportunities or<br />

possible areas of sale, machinery or complementary<br />

material.<br />

How has <strong>Fagor</strong> <strong>Industrial</strong> changed<br />

since you joined?<br />

It has changed a lot. <strong>Fagor</strong> <strong>Industrial</strong> is a<br />

small monster. In the beginning we only<br />

made a few machines and, as we advanced<br />

in the market, we realised that we<br />

should not only manufacture kitchens, but<br />

that there were other adjacent areas such<br />

as laundries and other areas into which we<br />

could expand our business. We started to<br />

grow in this area and now <strong>Fagor</strong> <strong>Industrial</strong><br />

is a considerable size. It has grown and<br />

done things well. We have also made mistakes,<br />

but we have learnt how to interpret<br />

these mistakes in order to learn from them.<br />

The disadvantage, in my opinion, is that as<br />

we are such a macro company, we have<br />

lost the cooperative spirit that cared more<br />

about the individual, and we have become<br />

more industrialised. However times and<br />

needs are different now. I say this because<br />

it is a subject close to my heart. I am fighting<br />

for something that in a small part belongs<br />

to me, although we have paid our<br />

tolls in human terms.<br />

What is your best memory of <strong>Fagor</strong>?<br />

My best memory is the people. I have travelled<br />

a lot and I have fond memories of<br />

those journeys on which I met “really great”<br />

people. I have also spent a lot of time in the<br />

workshop and I feel really at home there. I<br />

am in touch with the people, and I like this.<br />

I believe the best thing about <strong>Fagor</strong> <strong>Industrial</strong><br />

are the people.<br />

How do you see the future?<br />

It is going to change, because we will<br />

become a more organised and more serious<br />

company, as regards procedures<br />

and methods and this will relaunch <strong>Fagor</strong><br />

<strong>Industrial</strong>. We are working so that this is<br />

under control, redirecting the way forward<br />

and organising ourselves. I compare <strong>Fagor</strong><br />

<strong>Industrial</strong> to a stallion that needs training.<br />

We are like a good-looking horse but we<br />

have to train ourselves and this will make<br />

us different.<br />

48 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

49<br />

T Q<br />

IN BRIEF<br />

Age: 52.<br />

Personality: Active, demanding.<br />

Hobbies: Music and scuba diving.<br />

Favourite Food: Homemade<br />

cooking. I cook at home.<br />

A challenge: To create a<br />

stable situation for my people<br />

to live comfortably.<br />

A film: Midnight Cowboy<br />

and Taxi driver.<br />

A book: The Diary of Ana Frank.


FAGORNEWS 2013 TOGETHER WE EVOLVE FAGORNEWS 2013<br />

TOGETHER WE EVOLVE<br />

FAGOR PEOPLE<br />

Antonio Sánchez<br />

<strong>Industrial</strong> Director of the<br />

<strong>Fagor</strong> <strong>Industrial</strong> Group<br />

Q & A<br />

FAGOR PEOPLE<br />

After several years at the forefront<br />

of the cold production plant of <strong>Fagor</strong><br />

<strong>Industrial</strong> in Poland, and after a time<br />

in Lucena as Head of Fagofri, Antonio<br />

Sánchez has just embarked on a new<br />

adventure in responsibility as <strong>Industrial</strong><br />

Director of the Group (DIG)<br />

What does the position of DIG involve?<br />

This is a new position that covers the two<br />

main parts of the Group’s industrial division;<br />

on the one hand manufacturing and<br />

on the other, product development (R&D&I).<br />

In this respect. the objective is to organise<br />

and direct the development of manufacturing<br />

processes and technologies with the<br />

clear purpose of obtaining improvements.<br />

Improvements which should be applied to<br />

the different businesses and production<br />

plants. An important task must be the coordination<br />

and global monitoring of the development<br />

and launching of new products,<br />

seeking standardisation of the same and<br />

the optimisation of processes.<br />

What challenges do you face as DIG?<br />

One of the challenges before us is to be<br />

able to position each of our business units<br />

according to the established strategy and<br />

to have the <strong>Fagor</strong> <strong>Industrial</strong> Group seen<br />

as one of the leaders in our sector. Consequently,<br />

one major challenge is to establish<br />

criteria for the definition, organisation<br />

and modernisation of the production<br />

processes that permit optimization of the<br />

manufacturing process of our products,<br />

clearly focussed on improvement in terms<br />

of efficiency and quality. Above all, we are<br />

looking for improvements in processes and<br />

in products that allow us to become more<br />

competitive and better placed in the different<br />

markets.<br />

What are your plans for the future in<br />

this post? What is the first thing you<br />

will set up?<br />

The first step is to analyse the present situation<br />

in order to identify the principal needs<br />

and priorities. We have a number of projects<br />

and plans for the future that must be<br />

prioritized and analysed. For the moment<br />

we have started with some projects related<br />

to the cold plants in addition to the new<br />

developments of products that are already<br />

underway.<br />

You have had a long career abroad<br />

with different companies and affiliates<br />

of <strong>Fagor</strong>. Will you maintain relations<br />

with the offices and factories<br />

abroad, such as those in Turkey, from<br />

this position?<br />

In fact, this post is not just based in Oñati,<br />

but has to provide support to all the plants<br />

in the Group, with which I will be permanently<br />

in touch, both those that I know and<br />

those that I have yet to get to know.<br />

How does your career abroad have an<br />

influence on your present position?<br />

How can this experience improve your<br />

work?<br />

Undoubtedly, my experience abroad helps<br />

to give me a clear idea of the current situation<br />

in our affiliates and of their principal<br />

needs. Knowing the people and how they<br />

“Above all, we are looking for<br />

improvements in processes and in products<br />

that allow us to become more competitive<br />

and better placed in the different markets”<br />

operate will certainly help to streamline coordination<br />

and the setting up of the different<br />

projects.<br />

After your time at Fagofri, what would<br />

you keep? What advances were<br />

achieved while you were in charge?<br />

I would keep the people, a hard-working<br />

committed team of humans. One of the major<br />

advances was the company’s change<br />

in direction. The move from merely being<br />

a production plant to becoming a plant<br />

with commercial activity, getting closer to<br />

the customer and the market, enabled a<br />

change in the way of thinking and therefore<br />

greater involvement in quality and continuous<br />

improvement.<br />

What was the best thing about working<br />

in different countries? And the<br />

worst...<br />

The best thing is always the people you<br />

meet, the cultures you discover and the<br />

experiences you live. The opportunity to<br />

meet different people is very rewarding<br />

and offers much on a personal level. This<br />

allows you to better value what you have,<br />

both from a positive and from a critical<br />

point of view. Naturally, the negative side<br />

is always being away from your family and<br />

friends. From a work point of view, the<br />

work is rewarding and dynamic involving<br />

decision-making and the assumption of<br />

responsibilities. One of the aspects I most<br />

value is the satisfaction of watching how<br />

a project takes shape and grows. The difficult,<br />

rather than negative, side is that this<br />

responsibility is always associated with a<br />

huge work load and level of dedication<br />

What differences have you found<br />

when working in Spain with respect to<br />

abroad? What lessons could we learn<br />

from workers in Poland or Turkey, and<br />

what could they learn about our methods<br />

of working?<br />

The first is undoubtedly the language, it<br />

may seem trivial but there really are occasions<br />

when it poses a barrier in communication<br />

that makes it difficult to get<br />

a clear message across to the team. On<br />

the whole, I believe that there are posi-<br />

tive aspects and not so positive aspects<br />

in any situation, the objective is to develop<br />

and promote the positive aspects and try<br />

to change the others. One very important<br />

aspect which must be achieved in any project,<br />

wherever it is, is the implication of the<br />

people involved in the project.<br />

How do you view the situation in forthcoming<br />

years? How do you think <strong>Fagor</strong><br />

<strong>Industrial</strong> will evolve from now on in<br />

the current economic climate?<br />

I think that at the moment <strong>Fagor</strong> <strong>Industrial</strong><br />

is immersed in a change and redirection<br />

that will allow it to continue growing<br />

in a global manner, based on the different<br />

company strategies and on the different<br />

markets. The project before us is both exciting<br />

and demanding, but I am sure it will<br />

enable us to achieve a better position and<br />

development of the Group. I am optimistic<br />

about the future, as I believe that we are<br />

doing things correctly and that this will give<br />

us the opportunity to continue growing<br />

with the objective of increasing profitability.<br />

From the point of view of someone<br />

who has been away for some time,<br />

what is your opinion of the internationalisation<br />

of <strong>Fagor</strong>? Will the company<br />

continue expanding and establishing<br />

itself in key markets?<br />

The internationalisation of <strong>Fagor</strong> <strong>Industrial</strong><br />

is already a fact with plants and commercial<br />

offices all over the world, and export<br />

sales that are higher than sales in our national<br />

market. I am convinced that we will<br />

continue to grow in the different markets<br />

where we already have a presence but that<br />

we also face the challenge of expanding<br />

to new markets, particularly the emerging<br />

markets.<br />

50 #11 / JUNE 2013<br />

#11 / JUNE 2013<br />

51<br />

T Q<br />

IN BRIEF<br />

Age. 39<br />

Personality. Open,<br />

responsible, hard-working<br />

Hobbies. Kayak, cycling,<br />

skiing, in general any sport<br />

Favourite Food. Any<br />

in good company<br />

A film. Braveheart (partly<br />

because I saw it in Scotland<br />

surrounded by Scots)<br />

A book. The one I currently have on<br />

my bedside table: Leo the African<br />

A colour. Red<br />

A date to remember. More than<br />

just a date, a period; the four years<br />

I spent in France when I was little<br />

A wish for the future. Health


Bº Santxolopetegi, 22<br />

Aptdo. 17 - 20560<br />

Oñati (Guipúzcoa) Spain<br />

Tel.: +34 943 71 80 30<br />

info@fagorindustrial.com<br />

www.fagorindustrial.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!