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Directors' Report: Governance - British American Tobacco

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Performance graph<br />

Schedule 8 to the Large and Medium-sized Companies and<br />

Groups (Accounts and <strong>Report</strong>s) Regulations 2008 requires that the<br />

Company must provide a graph comparing the TSR performance of<br />

a hypothetical holding of shares in the Company with a broad equity<br />

market index over a five year period. In this context, the Directors have<br />

again chosen to illustrate the performance of TSR against the FTSE 100<br />

Index over a five year period, commencing on 1 January 2005. In the<br />

opinion of the Directors, the FTSE 100 Index is the most appropriate<br />

index against which TSR should be measured because it is a widely<br />

used and understood index of broadly similar sized UK companies<br />

to the Company. The performance graph is shown below.<br />

Historical total shareholder return performance<br />

Growth in the value of a hypothetical £100 holding over five years<br />

FTSE 100 comparison based on 30 trading day average values.<br />

400<br />

300<br />

200<br />

100<br />

0<br />

Total shareholder return (annual %)<br />

■ <strong>British</strong> <strong>American</strong> <strong>Tobacco</strong><br />

■ FTSE 100<br />

FTSE 100 – 1 January 2007 to 31 December 2009<br />

The FTSE 100 comparison is based on three months’ average values.<br />

30<br />

00<br />

-30<br />

-60<br />

■ Upper quartile<br />

■ Lower quartile<br />

FMCG group – 1 January 2007 to 31 December 2009<br />

The FMCG group comparison is based on three months’ average values.<br />

20<br />

00<br />

-20<br />

www.bat.com/annualreport2009<br />

Dec 04 Dec 05 Dec 06 Dec 07 Dec 08 Dec 09<br />

<strong>British</strong> <strong>American</strong> <strong>Tobacco</strong> 15.5%<br />

<strong>British</strong> <strong>American</strong> <strong>Tobacco</strong> 15.5%<br />

Median 3.2%<br />

Median (1.3)%<br />

■ Upper quartile<br />

■ Lower quartile<br />

LTIPs – change of control<br />

The rules of the 1998 LTIP and the 2007 LTIP both provide that in the<br />

event of a change of control of the Company as a result of a takeover,<br />

reconstruction or winding up of the Company (not being an internal<br />

reorganisation), LTIP awards will become exercisable for a limited<br />

period based on the period of time which has elapsed since the date<br />

of the award and the achievement of the performance conditions at<br />

Directors’ report: <strong>Governance</strong><br />

<strong>British</strong> <strong>American</strong> <strong>Tobacco</strong> Annual <strong>Report</strong> 2009<br />

that date, unless the Remuneration Committee determines this not to<br />

be appropriate in the circumstances. In addition, the 2007 LTIP allows<br />

(as an alternative to early release) that participants may, if permitted,<br />

exchange their LTIP awards for new awards of shares in the acquiring<br />

company on a comparable basis.<br />

Share Option Scheme<br />

No options have been granted under the Share Option Scheme<br />

since March 2004 and no options have been granted to the current<br />

Executive Directors since September 1999. The Share Option Scheme<br />

expired in April 2008. As at 31 December 2009, no Executive Directors<br />

held outstanding options under the Share Option Scheme.<br />

During the life of the Share Option Scheme, options granted were<br />

not issued at a discount to the market price at the time of grant, with<br />

the value of options for that grant being limited to 50 per cent of a<br />

participant’s base salary. All outstanding options have matured and<br />

are exercisable up to March 2014.<br />

All-employee share schemes<br />

The Executive Directors, Management Board members and senior<br />

managers are also eligible to participate in the following all-employee<br />

share schemes which are designed to incentivise employees of the<br />

Group by giving them opportunities to build a shareholding in<br />

the Company: the <strong>British</strong> <strong>American</strong> <strong>Tobacco</strong> Sharesave Scheme<br />

(Sharesave Scheme) and the Employee Share Ownership Plan.<br />

Sharesave Scheme<br />

The Sharesave Scheme is approved by HM Revenue & Customs<br />

(HMRC). Eligible employees, including the Executive Directors and<br />

Management Board members, have been granted employee savingsrelated<br />

share options to subscribe for ordinary shares in the Company.<br />

In November 2009, the Company made a further grant of options<br />

under the Sharesave Scheme which allows for options granted to be<br />

exercisable in conjunction with either a three year or five year savings<br />

contract up to a monthly limit of £250. Options are normally granted<br />

at a discount of 20 per cent to the market price at the time of the<br />

invitation, as permitted under the rules of the Sharesave Scheme.<br />

At 31 December 2009, all the Executive Directors held options under<br />

the Sharesave Scheme.<br />

Employee Share Ownership Plan<br />

The Employee Share Ownership Plan is an HMRC approved share<br />

incentive plan, which incorporates a Partnership and Free Shares element.<br />

The Partnership Share Scheme is open to all eligible employees, including<br />

Executive Directors and Management Board members. Employees can<br />

allocate part of their pre-tax salary to purchase shares in the Company.<br />

The maximum amount that can be allocated in this way is £1,500 in<br />

any year. Shares purchased are held in a UK-based trust, normally<br />

capable of transfer to participants tax-free after a five year holding<br />

period. At 31 December 2009, of the Executive Directors, Paul Adams<br />

and Nicandro Durante, participated in the Partnership Share Scheme.<br />

85<br />

From the Chairman<br />

Performance<br />

and strategy Regional review Financial review <strong>Governance</strong><br />

Group financial<br />

statements<br />

Parent Company<br />

financial statements<br />

Shareholder<br />

information

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