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Starrag Group<br />
New look, new image<br />
We revised our brand concept during the year<br />
under review in the context of the strategic<br />
acquisition of Dörries Scharmann and adjusted<br />
our branding to address the new circumstances.<br />
The company as a group now presents itself<br />
under the Starrag Group name while the products<br />
themselves are sold under the same strong,<br />
established brands as before: Berthiez, Dörries,<br />
Droop+Rein, Heckert, Scharmann, SIP, Starrag,<br />
TTL, WMW.<br />
The updated brand concept creates better clarity<br />
at all levels. The catchy new overarching corporate<br />
logo symbolizes the precision and reliability<br />
to which all nine well-established brands have<br />
always been committed: A cut above the rest.<br />
More information is available on page 16<br />
Starrag Group <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 13<br />
––<br />
Taking off in Asia<br />
We inaugurated a technology center in Bangalore,<br />
India in 2010 to provide engineering support to<br />
customers in the region as well as a range of<br />
services to boost productivity. In the year under<br />
review, construction work on a new production<br />
plant for the manufacture of machining centers<br />
for the Indian market began at a location near<br />
Bangalore International Airport – Starrag Group’s<br />
first production site located outside Europe.<br />
Our commitment in <strong>2011</strong> and 2012 totals approximately<br />
CHF10 million as part of an ongoing<br />
strategy of investment in promising Asian markets.<br />
The first machine deliveries are scheduled<br />
for 2013.
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