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The newly formed Starrag Group will continue to<br />
focus on made-to-order machines at the high end<br />
of the market that deliver tangible benefits to the<br />
customer. It will also concentrate on the four markets<br />
of aerospace, energy, transport and industrial<br />
engineering. With this business model we have<br />
clearly set ourselves apart from other machine<br />
manufacturers who are focused exclusively on<br />
high volumes and low prices.<br />
Order intake by region<br />
102<br />
2 Pro forma, as if the acquisition of Dörries Scharmann had already taken place on December 31, 2009.<br />
Order intake by market segment<br />
86<br />
59<br />
35<br />
95<br />
108<br />
211<br />
3 Pro forma, as if the acquisition of Dörries Scharmann had already taken place on December 31, 2009.<br />
Starrag Group <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 31<br />
––<br />
The increase in order intake was primarily fuelled<br />
by the European market. Positive sentiment<br />
throughout the machine tool sector induced many<br />
companies to reactivate replacement and modernization<br />
plans that they had postponed during the<br />
recession. The increase in orders received in the<br />
USA is attributed to series production runs with<br />
new civil aircraft designs, which triggered investment<br />
activity downstream in the supplier chain.<br />
2010<br />
pro forma 2<br />
CHF m <strong>2011</strong><br />
Europe 211 61 % 69 %<br />
Asia 102 29 % 28 %<br />
North America 35 10 % 3 %<br />
CHF m <strong>2011</strong><br />
2010<br />
pro forma 3<br />
Aerospace 108 31 % 29 %<br />
Industrial engineering 95 27 % 30 %<br />
Transport applications 86 25 % 27 %<br />
Energy 59 17 % 14 %
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