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FINAL REPORT - FSD Kenya

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o What changes would persuade them to open an account (distance/proximity of service<br />

point, reduction in costs, improved security, product features, friendliness/service,<br />

opening hours, access to credit, Sharia compliant?)<br />

o What features should an account have? (such as running costs, ledger fees, interest,<br />

minimum balances, accessibility/outlets) Which are the most important?<br />

• How literate and numerate are they?<br />

• How financially literate they are?<br />

o Are they aware of financial concepts such as ATM cards, etc<br />

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