Baby Boomer Segmentation:

While we can only speculate about what will happen in the
future, simple observations can be made to help keep in
tune with what teens are buying and what they are interested
in. A few recommendations include:
• track what kinds of gift cards teens give and receive and
find out what they redeem;
• visit popular teen web sites such as MySpace.com and see
who advertises there;
• view videos posted on YouTube.com;
• check out iTunes and discover the top podcasts. Look
for ways to connect with the iPod and podcasting craze,
which shows no sign of slowing;
• learn about Zune, Microsoft’s answer to iPod. This may
be the next hot device;
• be careful to speak their language and don’t use terminology
that is old news (“da bomb” or “bling-bling”—now just
“bling”);
• use bright colors and splashy graphics to complement
their fast-moving lifestyles and personalities.
The bottom line is this: understand your audience. In order
to make a difference, you have to think differently—even if
that means stepping back (or perhaps forward) in time to
relive those dreaded, wonderful teen years. :) C i
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26 Fall/Winter 2006