Baby Boomer Segmentation:

Individual Targeting Solutions for Teens
All teens are not alike. Individual purchasing behavior, media exposure,
attitudes and opinions can vary greatly by age, gender and
lifestyles—especially when it comes to categories such as snacks,
beverages, consumer electronics, apparel and personal grooming
products.
Understanding the unique nuances of your teen consumer allows you
to execute a marketing strategy among all the consumer segments
that purchase your brand. In addition, not only do teens represent a
key driver for many brands, they also represent the next generation
of consumers who will fuel growth for all brands in the CPG industry.
A successful teen marketing program will provide the foundation for
brand loyalty and growth among this generation well into the future.
Solution
Using Simmons Market Research Teen Survey, ACNielsen Homescan
& Spectra has developed a Teen Targeting Solution, which helps
you understand the teen consumer, identify the best way to reach
teens and locate teens in their neighborhoods.
The Simmons Market Research Teen Survey is a comprehensive
survey of American teens aged 12–17. It provides single-source
measurement of major media, products, services, and in-depth
consumer demographic and lifestyle/psychographic characteristics.
Fueled by this survey, the Teen Targeting Solution allows marketers
to more precisely market their brand to the teenager who buys
their product.
The Teen Targeting Solution helps you:
• Evaluate brand opportunities among different teen consumer
segments for household products.
• Compare teen profiles to the adult’s consumption for products
purchased for individual consumption.
• Create a teen profile for your brand.
• Identify media outlets to reach your teen consumer.
• Locate teens in the neighborhoods they live and go to school.
For more information, please contact Sean Jafar at
sean_jafar@spectramarketing.com.