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Baby Boomer Segmentation:

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It’s All About What’s Happening<br />

at the Store Level<br />

Success goes to the smart, the swift, and those who can manage through the complexity of today’s retail environment. Retailers<br />

and Manufacturers strive to recognize the diverse and changing faces of consumers, focusing on what increases demand while<br />

reducing what inhibits it. The store is where the best-laid plans shine or go awry.<br />

ACNielsen Scantrack StoreView provides the clearest, most flexible and precise store level picture of what's selling where, why<br />

and to whom. It provides a view that allows you to zero in on the store to understand demand drivers and demand inhibitors from<br />

different points of view. It allows for a new perspective, a more precise way to pinpoint consumer demand, focus on sales performance,<br />

analyze merchandising activities and center in on micro-trade areas.<br />

Only ACNielsen Scantrack StoreView couples a high definition view of what just happened with the tactical planning<br />

ability to increase future consumer sales.<br />

ACNielsen Scantrack StoreView<br />

Making High Definition Marketing Possible

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