Baby Boomer Segmentation:

and readily accessible via any Internet connection when and
where you want. Last minute changes and updates become a
mere matter of logging on instead of experiencing logistical
logjams.
Presentation power
In the fast-moving consumer goods industry, presentations
are a fact of life. A truly great deck can facilitate a contract,
substantiate a strategy and move a group toward consensus.
Secondary benefits that accrue from presentations include
the opportunity to enhance the corporate brand image and
values with key audiences like customers, prospects and
business partners.
Maintaining and nurturing the corporate brand has become
a top priority of global companies because it represents one
of the few points of differentiation that cannot be duplicated.
Establishing a consistent presentation format and
methodology ensures that the corporate brand is communicated
correctly, and in alignment with brand standards,
throughout the organization.
Productivity booster
Businesses run on a 24/7 basis in a global economy, so every
minute off-line translates into a minute behind the times.
Productivity aids help compensate by enabling people to
log on, tune in and reach out from virtually any location.
Recognizing the need to stay connected, designers scoped
ACNielsen Answers Presentation Builder as a web-based
tool that delivers presentation decks directly to a laptop
or desktop.
By automating repetitive and time-consuming tasks,
Presentation Builder frees up valuable personnel for invaluable
face-to-face time with clients and other high value-add
activities. Great-looking reports rich with timely information
and telling benchmarks can be generated by salespeople
who have no prior knowledge of PowerPoint or the
ACNielsen access and analysis tool.
Productivity calculator
How much time does your sales organization spend rebuilding
standardized reports for individual clients? You
might be surprised at the hidden savings that can be recovered
by automating this time-consuming task with
Presentation Builder.
Take the case of Dan, a typical manufacturer sales representative
serving the Midwest region. Dan needs to prepare a
20 slide presentation deck summarizing the most recent
performance in the Chicago market. Without Presentation
Builder, Dan is looking at more than 7 hours of grinding
work; with Presentation Builder, he can finish the job in
under 7 minutes. ■ See chart 1.
Best of all: Dan’s employer just saved over $1,000 in underutilized
personnel time that can now be deployed against
revenue-generating tasks.
Chart 1: Time saved using Presentation Builder
Without Presentation Builder
Time x Task
(minutes)
1. Determine which slides need to be built 50
2. Create calculations 8
3. Determine data requirements by slide 200
4. Design slide and manipulate data into presentation format 130
5. Perform final edit/run/testing of deck 40
6. Save final deck on hard drive/off to client meeting 1
Total Time (minutes): 429
(hours): 7:09
With Presentation Builder
Time x Task
(minutes)
1. Log into ACNielsen Answers portal