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5-6 - The Wesley Center Online

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30 THE PREACHER'S MAGAZINE THE PREACHER'S MAGAZINE 3t<br />

diates in every direction. We are beginning Lo <strong>The</strong>y will come i,_ throngs if we let them know advertising _vithout using the avallab{e type to Potter attracted sufticient siltation hath in the<br />

find this out in America and to learn that eff_rt that we have it . make a noise. To bury yourself In surroundin_ secular and religious press to guarantee more than'.<br />

expended in behalf of the Church carries a divideh_d Consecrate the best means--the true gospel does bold face ,rod attack modem competition with passing in[erest. Doran's published 'these debates,<br />

of.the mast positive character. " " not become tarnished by being preached to aU inslpldlty or.stupidity is to (In one thih_ the ._eparately in paper binding, giving the fun text of<br />

Such was lhe dosing stslement of John" Clyde creatures by the pu pit oi"through advertls ng, by cburch canhot afford, to waste its money._ . both the affirmative and ncgat[ve.side_ Now the<br />

Oswald. editor and owner of <strong>The</strong> Americnn prlnt- epistle or radim Do not misunderstand me I would, not sacri- fundamentalist position as outlined by Dr.Straton<br />

or. iv his address before the CharchAd,_ertising It is not so very hmg ago that people were in rice the dignity of the Churcb. " But if what we has been published by Doran ($1.50), _<strong>The</strong> four<br />

_jDepartment of the Ashoeb/ted Advertising Club_ tile habit of .talking about '"rhinos secular aml say and do and plan is Christian, then I should sub,iect_ considered are: (1) Tbe Battle Over the<br />

of the World at the cohventioi) in Wembley, Eng- tbin_s sac_ed"--as if In say the highest impulses, not hesitate to make it known, in the largest type Bihle. (2) Evolution Vers_ls Creation. (3) <strong>The</strong><br />

land. It was the judgment of an Amerl/:an hnsiness of humah life must not be contaminated with I could buy, and I wouldn't leave all the thunder Virgin Birth--Fact or Fiction? 14) Was Christ<br />

man, calm, considered, and deliberate, life's sordhl aims and life's common duties, to the movies and the cigarets. Both God and Man? <strong>The</strong> fact that the judges<br />

Greatprogress has been witnessed in the way This is a day of innovations, to be sure. but all " of the dehate decided tbat the fundamentalisl po*<br />

fro REACt{TIIEMASSES in which we have co_e to regard the intimate and history is but a rec0rd qI innovations. WhN .can sition had the better of the argument.makes this ,<br />

Fortunately, such seems to be the attitude of essential relationship between what we call _ur not riPest of [oday he as" fully consecrated and volume of interest, especigl[y to those, who want<br />

those who' would give more publi_:ity to the indi- religious and business life. How the one is bound ' dedicated to the t:isk_of "spread[ng the "ghod to know the s[renath of their position.<br />

news" as those of previous ages? "Little Books on the Christiav Life" is the<br />

vi_lual churcbes. It amounts to a tribute, not to up with the other as a counterpart of man's ex- .. <strong>The</strong> Protestant Christian Church in America 1o happy title of a new series of attractively bound,<br />

any<br />

lion,<br />

particular<br />

but, rather,<br />

edifice<br />

to the<br />

nor<br />

holy<br />

any specific<br />

universal<br />

denomina-<br />

Church.<br />

_tence;<br />

man has<br />

because<br />

made a failure<br />

your<br />

of<br />

most<br />

life<br />

suc(:ess[ul,<br />

if he has_eglected<br />

business a la_e_drgree<br />

-<br />

is asleep to the great movements of hooks of which "<strong>The</strong> Christian Optimist" by<br />

exemplifying on earth the teachings of Christ. his spiritual nature, and on the other hand, your religious agencies" in the non-Christisn lands. J_mes Colvllle and,"As At the First" by John A.<br />

People respect purpose--the Church needs to most saintly example of character cannot mainthat<br />

will help to wake up the great.body of 21i- ume is priced at $1.25.)<br />

Church advertising Is the only mof_ern agency -Hntton are the firs! two to appear. (Each vol_<br />

have a gre[tt and alluring purpose behind its tain spiritual elevaUon for a tingle day ff itsideals<br />

publicity• People feel purpose. It'does not need and most sacred principles do nat enrich and 000D00 lay members ofthe twenty-seven leading <strong>The</strong> former appeals to'minisfers and laymen<br />

to be diagramed, it doits not n_ed to be put into beautify the duties of each hour. communions.of the American Protestant Chtlstlan :- alike. It is extremely tnteresBng rcadtng and re-<br />

Cburch to the fact that Mohammedanism is rap- ireshing withal. Just' the thing to rejuvenate<br />

blue prints. It can he felt. <strong>The</strong> _eople.are in- ,_ And the church'has suffered hecanse men have idly otRdlstancing the Christian Church in the one's spirits when the daily grind leaves us a bi_t,<br />

curably religious. Man has buried in his gaul this ha'd a misconception of the value at adveriisln.q unoccupied areas of the gr_'at dark continent of _stale, ..<br />

instinct to worship, In the church o[ today he as an elevatinz force. <strong>The</strong>y have said in effect if Alrica - IIutton's book will appeal to ministers, if ior<br />

does not detect any great purpose to respond to noi in words---"Vou must not advertise religmn; no _ther reason, because of the fact that he _s<br />

that hunger in his heact. He does detect a great In attempt to appl_ the familiar methods o| puh- • acknowledged as the successor ol J. H,"Jowett as<br />

d_ire for form and ceremony on the,part of the licity which are common is•th vulgarize and make HERE AND THERE AMONG BOOKS the outstanding British non-conformigt preacher.<br />

church. }It does detect a gr_at desire to perpetuate less sacred the great truth wrapped up in the life By P. H. LUNN In this book Dr. Hutton tells of the character_<br />

itself on the part Of the church. He detects the of.our churches"--and I believe that one ol the I was trying In get started on a review of "<strong>The</strong> thatenrlched'the.early Church. He writes with._<br />

fact that the average church is linked with cap- chief reasons why we have met_tog_ther is because Call of the Upper Road" by Katherine R. Logan<br />

italistic interests; that-i_ liaunts its red robesand otir best instincts ._.ell us that this attitude of<br />

.<br />

(l_oran $t.25) when my eye chanced upon<br />

,.<br />

a<br />

-<br />

clip- decidedly<br />

as men uI<br />

human<br />

like flesh.and<br />

touch,<br />

blood.as,<br />

picturing<br />

ourselves.<br />

these worthies<br />

[ . its black gowns, its stained windows dad its some: trying to shield our religious ordinances and our ping with the following excerpt from Success • _<br />

times stained officialdom. <strong>The</strong> average _an detects Christian organizations"from the'glare.of publicity" Magazine; which is peeuliariy fitting as an lotrothat<br />

the church has been used as an institution to is an'oolite mtseonception of our purpose and our duction to this particular volume. "FACT_; AND FIGURES<br />

hush the unrest o( the masses--even to exploit the mission. "Who can estimate the xralue'o[ a hook that By E. J. F_z_s_o.<br />

massesT-but not to serve humanity.. <strong>The</strong>refore the We _e not a bit concerned about .creeds and !nsplres, nsonses., starts a young life.on a career of ]From July 1, 1924, to June 3(:1,1925,:th¢ first<br />

great need of the church is a purpose that fs so dogmas, abaci sectarianlsm_)rdenominatlons---hut usefulnessl How many explorers, discoverers, In- year under the new'irqmigratlon law, the total<br />

un_lfish, so clear, so pure, s0 holy that the world if,.as we all believe, we have got the glad tidings vento_'s, o_toeso sr.Jentisis, clergynfen, great hone- number of hliens entering _the United States was<br />

will feel it. <strong>The</strong> church, cannot fool the public" of the gospel story, reveale_l to us and expressed by , factors of mankind, have been started on famous 4_8,435; the'number of aliens departing from the<br />

ahout this supreme matter. <strong>The</strong> public will fccl us in Carious ways; if we feel in our inmost souls careers h.V reading some one great b_ook that Ufiited States was 225,400, leaving a net g_tin of<br />

that grea_ purpose il it exists, Too lrcquentty it that we have to offer a potent, force for the stirred their imagination ahd awakened their 232D45.<br />

does no/. exist. No amount of adi_ertising •will world's.advancement and tmpamlleled solutionlor slumbering possibilities[ To how.many h:as a During that. year 238,231 aliens entered through<br />

Jure wbefi the world detects the lack of this great "the world's cam, we Ought to give our cburehes slmple, inspiring book" been like a guide.post at a Ellis Island, of whom 35,000 were children.<br />

purpose behind its advertising. That purpose the widest imsslble publicity, so that millinns and ._r'ds_-rbadthat points to the right road and warns <strong>The</strong> total immigrants into the United States<br />

must be te serve humanity--to lift humanity to millions mare might he brought under, the spel] of. t[ghinst the dangerous one." since- the Revolutionary Wat' numbers 36,519,000<br />

God--to s._ve the souls o{ men. That is the most the world's Redeemer: "<strong>The</strong> Call of the Upper R,oa_tt_is a rarely, help- of which number the majority became permanent<br />

alluring thing that the church has to offer in its So they will bear--it Is inescapable, that "limes lift book for young people. It is written In on; residents In the United States:<br />

_ publicity and it has a tremendousneed to gel this change," and so do menus of communication and tertainlngalheit wholesome style. It is sure to Thirty-four philanthcapi¢ and religious socieffes"<br />

purpose'into its-soul, transmission of ideas., av,_k_,nand lead on to higher Ideals. co-operate in the General Committee of Imml-<br />

I We ha_e the greatest gospel'on earth..We bav_ Ypu might as well whirper from the top of <strong>The</strong> Fundamentalist-Modernist Debates between grants' Aid. This organiratidn is made up of<br />

the thing ,that the people need and hunger for, Ararat as to try to gel a hearing for:your church Dr.' John Roach Straton .and Dr, Charles Frauds many mltional' groups, and Protestant, Catholic,<br />

" .

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