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30<br />

SellingPrepaid<br />

they can also be printed for use at brick-and-mortar<br />

retailers.<br />

Sharing Card donates unused balances<br />

NEWS<br />

Fed urged to limit gift card fees<br />

In a letter to the Federal Reserve Board, four consumer<br />

groups urged the Fed to regulate and curb gift card fees<br />

and address terms and conditions that undermine the<br />

value <strong>of</strong> gift cards. <strong>The</strong> Fed is reviewing a set <strong>of</strong> proposed<br />

gift card regulations as part <strong>of</strong> the Credit Card<br />

Accountability Responsibility and Disclosure Act <strong>of</strong><br />

2009 (Credit CARD Act). New regulations are scheduled<br />

to go into effect Feb. 22, 2010. <strong>The</strong> letter was penned<br />

by Consumers Union, Consumer Action, Consumer<br />

Federation <strong>of</strong> America and the National Consumer<br />

Law Center and can be viewed online at www.consumers<br />

union.org/pdf/gift-card-comments1209.pdf. <strong>The</strong> consumer<br />

groups advised the Fed to cap the amount <strong>issue</strong>rs can<br />

charge for inactivity, limit fees on low-value cards, limit<br />

when the inactivity fees can be charged, provide protection<br />

from early expiration dates on gift cards, and provide<br />

loss prevention for lost or stolen cards.<br />

Virtual Visa a first in Canada<br />

Following an agreement between VendTek Systems<br />

Inc., Peoples Card Services (an affiliate <strong>of</strong> Peoples<br />

Trust Co.) and 3V Transaction Services Ltd., VendTek<br />

launched the 3V Virtual Visa card in Canada, which<br />

VendTek claims is the first virtual, Visa Inc.-branded<br />

prepaid card to be <strong>issue</strong>d in Canada. Peoples Card<br />

Services will act as the card <strong>issue</strong>r; VendTek will control<br />

marketing and distribution.<br />

ANNOUNCEMENTS<br />

7-Eleven's game card sales soar<br />

7-Eleven Inc. reported that its sales <strong>of</strong> prepaid game<br />

cards in 2009 doubled over the past year. In response<br />

to that demand, 7-Eleven doubled the number <strong>of</strong> titles<br />

it carries. Using the game cards, gamers can spruce up<br />

avatars (virtual personae in online games) or purchase<br />

virtual weapons or enhanced abilities.<br />

Virtual gift cards at vir tual mall<br />

E-Gift Cards, Blackhawk Network's virtual gift card<br />

program, is now available at GiftCardMall.com. <strong>The</strong><br />

cards can be purchased online and delivered via e-mail;<br />

Conestoga Bank launched a patent-pending gift card<br />

solution that allocates unused balances on cards to<br />

charities. Richard A. Elko, Conestoga Bank President,<br />

said fees can deplete balances on gift cards. "Our creative<br />

team decided to take <strong>this</strong> behavior and transform it<br />

into positive action that would benefit the community,"<br />

he added.<br />

MoneyGram prepays $40M<br />

MoneyGram International arranged to pay to its debt<br />

holders $40 million on its tranche B term loan under the<br />

senior secured credit facility, which brings the total the<br />

company has paid on its outstanding debt obligation in<br />

2009 to $187 million.<br />

ONE launches age-specific card<br />

Open Network Entertainment Inc. unveiled the ONE<br />

SafeCard, an age-specific prepaid card for online gamers<br />

and social network users. "<strong>The</strong> ONE SafeCard not only<br />

ensures that children are provided access to age-appropriate<br />

gaming sites, but also enables parents to be able<br />

to control where and when their children make in-game<br />

purchases," said Pete Grubb, Vice President <strong>of</strong> Sales and<br />

Marketing for ONE.<br />

Commonwealth card wins Oscard<br />

<strong>The</strong> Commonwealth Bank Travel Money Card won<br />

the Best International Prepaid Card Oscard award in<br />

Paris. <strong>The</strong> card, available at any Commonwealth Bank<br />

branch in Australia, can be used wherever MasterCard<br />

Worldwide-branded cards are accepted.<br />

Western Union extending reach<br />

<strong>The</strong> Western Union Co. launched transactional Web<br />

sites in Belgium and Portugal. "Our international sites<br />

posted 40 percent transaction growth in the third quarter<br />

<strong>of</strong> 2009," said Gail Galuppo, Executive Vice President<br />

and Chief Marketing Officer at Western Union.<br />

Trustcash to add white-label option<br />

Trustcash Holdings Inc. is developing a white-label<br />

option for its e-commerce checkout system. <strong>The</strong> new<br />

solution, which will be <strong>of</strong>fered for a fee, will allow merchants<br />

to customize elements such as headers, footers,<br />

cascading style sheets and buttons with logos.<br />

Univision launches gift card<br />

Univision Communications Inc., a U.S.-based, Spanish-

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