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8
A quick summary of key articles in this issue to help keep you
up-to-date on the latest news and hot topics in the payments industry .
Cover Story
1
A new era in digital marketing
Dynamic new marketing platforms are suddenly
generating major interest throughout the payments industry.
Insiders say how, and to what extent, professionals use
these platforms in the coming years will substantially influence
their business success. How will these digital tools be
employed, and what lessons can be drawn from trends in
e-mail marketing?
News
42
Heartland settles
some, loses one
In December 2009, Heartland Payment Systems Inc. agreed
to settle the consumer cardholder class-action lawsuits that
emanated from the District Court for the Southern District
of Texas. According to the court, this settlement resolves all
actions and proceedings that were asserted, or could have
been asserted, against Heartland in relation to the breach.
View
26
To checklist or not to checklist
The merchant level salesperson (MLS) community has
begun 2010 in disaster control mode. For MLSs, this is the
ideal time to step back and regroup, take a critical look at
their professional and personal lives, and get organized for
the upswing of the business cycle – yes, there will be one.
News
43
U.K. checkless by 2018?
It's been 400 years since the first businessman issued a
signed document that eventually became known as a check,
and policymakers and bankers in the United Kingdom
have decided enough is enough. The country's Payments
Council's board recently set a sunset date for check clearing.
But will it hold?
Feature
33
Understanding prepaid's
target audience
The unbanked and underbanked consumer segments are
under increasing scrutiny to understand what they want
and need in prepaid card products. Why do some consumers
choose prepaid cards while others do not?
News
44
Diners Club:
New brand, new voice
Diners Club International introduced a new global branding
campaign that includes a refreshed logo, redesigned
card art and Web site, and new print and broadcast advertisements.
This is the company's first major rebranding
effort in more than six years.