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NEWS 55 - Grimaldi Group

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Achievements<br />

<strong>Grimaldi</strong> in the top 20<br />

for the best corporate<br />

business reputation<br />

The <strong>Group</strong> is thirteenth nationwide and fifth among<br />

the most ethical Italian companies<br />

In a recent survey, the <strong>Grimaldi</strong><br />

<strong>Group</strong> has been placed thirteenth in<br />

the list of Italian companies with the<br />

best reputation, and in fifth place for the<br />

most ethical companies in Italy.<br />

The <strong>Group</strong> reached the score of 74.4<br />

out of 100 in the “Reputation Pulse 2011”<br />

survey, the most important national<br />

research on the corporate reputation<br />

and factors influencing it. Made by the<br />

Reputation Institute, the leading worldwide<br />

<strong>Group</strong> on issues like corporate<br />

branding and reputation management,<br />

the research was conducted in cooperation<br />

with Doxa (the Italian institute leader<br />

in market research), among the top 100<br />

companies listed in the 2010 annual report<br />

of Mediobanca about the “Italian<br />

leading companies”.<br />

Admiration, esteem, positive or negative<br />

perceptions and trust, are the basic<br />

elements of the online survey completed<br />

by more than 3,000 participants between<br />

January and March 2011. These<br />

factors related to emotional feeling were<br />

joined by seven rational elements relating<br />

to: products and services, innovation,<br />

working environment, ethics, corporate<br />

social responsibility, leadership<br />

and perception of performance.<br />

“We are extremely gratified by the outcome<br />

of this research”, said Gianluca<br />

and Emanuele <strong>Grimaldi</strong>, Managing<br />

Directors of the <strong>Grimaldi</strong> <strong>Group</strong>. “This<br />

is the result of a corporate culture that<br />

has always paid great attention to the<br />

enhancement of human resources and to<br />

issues of social responsibility”.<br />

The companies ranked in the top three<br />

were Ferrero with a score of 81.7, followed<br />

by BMW (81.2) and Barilla (81.1).<br />

GNE WS<br />

3

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