P U B L I C S E S S I O N A G E N D A - Halton District School Board

System
SYSTEM
Goal 1
● The Halton District School Board will integrate proactive and strategic communications with the Board’s initiatives and achievements
in order to increase public confidence and understanding.
Targets:
● By 2016, all administrators, trustees, managers and project leaders will be provided with resources to assist in determining audiences,
appropriate methods of communication and key messages for all communications initiatives and purposes
● By 2016, all communications plans will include a method of evaluation for short­ and long­term monitoring and appraisal to ascertain success in
achieving communication goals
Strategies 2012­13 Results 2012­13 Strategies 2013­14
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Review current communication
guidelines and revise as appropriate to
include both print and electronic
communications strategies and protocols
and to integrate branding and practices
for use by all departments.
Incorporate strategies and concepts
resulting from investigation of other
school boards’ and districts’
communications initiatives as
appropriate.
Use research of other school
boards’/districts’ to review evaluation
strategies re: monitoring and assessment
of communications plans/initiatives.
Create expectations/standards for
communications processes to ensure
audience needs are addressed.
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Increased use of Twitter as communication
tool; Board initiated podcasting of regular
Board meetings
Creation of administrative procedures for
social media; review/revision of other
communications related admin procedures
initiated reorganization of committee page
on website to provide for more frequent and
organized posting of committee agenda and
minutes; additional discussion with trustees
re: use of trustee pages
Participation in CACE and OPSBA
communications workshops and
professional development; networking and
sharing with fellow communications
professionals
Preparation for communications audit (input
into scope, assist with successful vendor as
required)
Communications Style Guide shared with
key staff members for improved
branding/compliance
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Consideration and implementation of
Communications Audit recommendations
Continue review (and revise as required) of
Communication policy and related
Administrative Procedures\
Finalize review of communication guidelines,
administrative procedures, including
development of checklists for
communication standards and evaluation