A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
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enchmark<br />
How does this<br />
social media<br />
activity compare<br />
to other marketing<br />
channels?<br />
ADVERTISING<br />
EVENT<br />
MARKETING<br />
DIRECT<br />
MARKETING<br />
Only compare with<br />
other channels which<br />
share similar objectives,<br />
otherwise it’s not<br />
comparing like-for-like<br />
PUBLIC<br />
RELATIONS<br />
SALES<br />
PROMOTION<br />
CUSTOMER<br />
BASE<br />
MARKETING<br />
COMPARATIVE<br />
CHANNEL<br />
BENCHMARKIN<br />
G<br />
SOCIAL<br />
MEDIA<br />
CRM<br />
E-<br />
MARKETING