A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
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enchmark<br />
action<br />
appreciation<br />
advocacy<br />
appreciation<br />
• CTR of nearly 2x<br />
industry average<br />
suggests content<br />
was very engaging<br />
and influenced<br />
behaviour<br />
• Bookmarks/<br />
downloads slightly<br />
lower than average<br />
• Lower than<br />
average advocacy<br />
metrics reflect the<br />
modest viral appeal<br />
of the clips (as we<br />
expected)<br />
Industry average
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