A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
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the iab framework<br />
intent<br />
awareness<br />
appreciation<br />
action<br />
advocacy<br />
benchmark<br />
Establish intentions and<br />
objectives in order to<br />
define which KPIs are<br />
most pertinent<br />
Define core KPI metrics<br />
by social media<br />
platform (soft metrics &<br />
hard financials)<br />
Compare benchmarks<br />
with other SM activity,<br />
channels, industry<br />
averages