A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
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the 4 As<br />
This content<br />
was not<br />
designed to be<br />
particularly viral<br />
so advocacy<br />
metrics not as<br />
important as<br />
appreciation<br />
and action.<br />
20%<br />
10%<br />
50%<br />
20%<br />
Awareness<br />
Appreciation<br />
Action<br />
Advocacy
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