A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
A New Framework For Measuring Social Media Activity - IAB UK
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appreciation<br />
# of plays<br />
appreciation<br />
SOFT METRICS<br />
Territory<br />
Video<br />
sharing<br />
sites<br />
Blogger<br />
outreach<br />
Total<br />
Plays<br />
France 42,197 71,037 113,234<br />
Germany 53,097 72,453 125,550<br />
Italy 43,844 70,288 114,132<br />
Spain 281,319 71,251 352,570<br />
<strong>UK</strong> 42,606 144,922 187,528<br />
TOTAL 463,063 429,951 893,014<br />
HARD FINANCIALS<br />
52% of views completely<br />
organic (free media)<br />
Only 0.11€ CPE<br />
(Cost per Engagement)<br />
<strong>For</strong> every €100 invested<br />
in campaign it generated<br />
848 plays
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