A New Framework For Measuring Social Media Activity - IAB UK

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defining hard financials awareness appreciation action advocacy Define and measure core KPI metrics by social media platform (soft metrics & hard financials) awareness Cost per Impression (CPI) action Cost per Lead (CPL) APPRECIATION appreciation Cost per Engagement (CPE) advocacy Cost per Referral (CPR)
defining KPIs • The following tables are intended to outline some of the KPIs at your disposal. • It is only intended to be a helpful guide rather than an definitive list • Select the KPIs most pertinent to your objectives or feel free to add KPIs of your own!
Page 1 and 2: A New Framework For Measuring Socia
Page 3 and 4: 1. Why do we need a framework?
Page 5 and 6: 2. Introducing the iab framework
Page 7 and 8: intent intent Without clearly defin
Page 9 and 10: intent But the trick here is to col
Page 11 and 12: The 4 As The importance you place o
Page 13 and 14: What is this? An atom, a ping pong
Page 15 and 16: Metrics only have real meaning when
Page 17 and 18: enchmark How does this social media
Page 19 and 20: enchmark How does it compare to his
Page 21: defining KPIs • 3 parameters for
Page 25 and 26: log KPIs that other metrics may be
Page 27 and 28: logger outreach KPIs i a b AWARENES
Page 29 and 30: sharing KPIs i a b AWARENESS APPREC
Page 31 and 32: podcasting KPIs i a b AWARENESS APP
Page 33 and 34: Infiniti Europe case study
Page 35 and 36: logger outreach & video seeding act
Page 37 and 38: the 4 As awareness appreciation act
Page 39 and 40: awareness Search rankings awareness
Page 41 and 42: action CTRs action SOFT METRICS Ter
Page 43: Thank you Richard Pentin, Senior Pl

A New Framework For Measuring Social Media Activity - IAB UK

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