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Sport policy
providing them an attractive package of benefits that
satisfies their objectives and needs (Stotlar, 2001).
Finally, sport clubs place little emphasis on strategies
related to human resources. Since many researchers
have recognised the importance of people in delivering
high levels of service quality, professional sport clubs
should emphasize on strategies related to the
development of human resources (training,
empowerment, performance evaluation, etc.).
References
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Kriemadis, A. and Terzoudis. C. (2007). Strategic
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McDonald, M. H. B. (2002). Marketing Plans: How to
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Oakland, J.S (1993). Total Quality Management.
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Shilbury, D, Quick, S., & Westerbeek, H. (1998).
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Stotlar, D.K. (2001). Developing Successful Sport
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